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12 March, 2014, London – Econsultancy (http://econsultancy.com) has today announced the publication of a new buyer’s guide, covering Display Retargeting for the first time.
The guide covers data, trends and vendors of display retargeting services, particularly those specialising in site, search, and social retargeting, but also covering CRM and Email retargeting. The guide contains an analysis of market trends, and tips for marketers who want to invest in display retargeting technology in order to capitalise increased conversion rates that often result from retargeting consumers.
The guide contains profiles of 15 leading vendors of display retargeting technology and services, with a focus on the UK and US markets, and also includes extensive insight from retargeting thought leaders.
Trends covered in this guide include:
- Programmatic marketing accelerates growth of retargeting
- Cookie loss and privacy concerns pose threats
- Developments in cross-device tracking benefit retargeting vendors
- Growth in newer forms of retargeting: mobile, search and CRM
Econsultancy Research Analyst Amy Rodgers, said: “Display retargeting offers advertisers the opportunity to dramatically increase conversions by targeting those who have already shown purchase intent. Display retargeting works at the forefront of developments in display advertising, and is affected by changes in programmatic RTB, cookie-policies and cross-device tracking meaning it is a dynamic and rapidly-adapting industry.”
Rodgers added: “Developments in mobile retargeting are cause for excitement within the industry at the moment. Though still dominated by the big mobile apps such as Twitter and Facebook, it is predicted that with improvements in cross-device tracking, site retargeting across mobile will see huge growth.”
The buyer’s guide contains a section of Market Data, with a market share analysis carried out exclusively for Econsultancy by Pikslme, a competitive intelligence company.
Vendors of retargeting technology vary between those that specialise in a certain channel, or those that are part of full-service marketing suites and can retarget across all channels and devices. Cost and service plans vary, as do their sector specialisms. This guide directly addresses the buyer’s needs with a look at trends in the display retargeting industry, as well as an assessment of the sector’s strengths, weaknesses, opportunities and threats.
Which vendors are featured in the buyer’s guide?
AdRoll, Captify, Chango, cloud.IQ, Criteo, eBay Enterprise, Google, myThings, Perfect Audience, ReachLocal, Rakuten Marketing, ReTargeter, Rocket Fuel, Simpli.fi and Struq.
Get this guide:
The full Display Retargeting Buyers Guide is available for download here:
The report is available to Econsultancy subscribers (Silver subscription and above), or on a pay-per-view basis.
For more information contact:
Amy Rodgers, Research Analyst, Econsultancy
amy.rodgers AT econsultancy.com
T: +44 (0)207 269 1450
Linus Gregoriadis, Research Director, Econsultancy
linus AT econsultancy.com
T: +44 (0)20 7269 1467
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Published on: 2:00PM on 19th March 2014