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London, March 6, 2014, ActiveStandards, the leading Website Quality Management (WQM) platform, today announced the launch of a new webinar series for digital leaders: Mastering Digital Governance.

Hosted by digital governance strategist, Lisa Welchman, this monthly series will feature highly-regarded practitioners, analysts and thought-leaders, who will shed light on the key components of effective governance and how to untangle complex organizational processes to spark transformation and support business growth.

“At ActiveStandards we’re committed to building a community of expertise,“ said Lisa Welchman, President of Digital Governance Solutions at ActiveStandards. Digital governance is an area where many companies struggle. The Web is 25 years old this year and many organizations have been supporting an online presence for over 20 years, yet still suffer from ill-defined management practices and lack of clear authority for their website and social channels.

“Our new ‘Masters’ series is designed to equip digital decision-makers with effective strategies for managing digital – delivered by the best minds in the field. If your website just keeps getting bigger (but not better) and you’re struggling to effect change, this webinar series is for you.”

** The webinars are free and accessible to all **

Mastering Digital Governance launches on Tuesday 11 March, with "Analytics & Digital Governance". Book your place now:

Webinar #1: Analytics & Digital Governance

DATE: Tuesday, March 11, 2014
TIME: 12:00 – 13:00 EDT \ 16:00 – 17:00 GMT

Join Phil Kemelor – digital analytics executive and thought leader and digital governance strategist Lisa Welchman, for a thought-provoking discussion on how decisions driven by the intersection of these practices can drive tangible improvements to your online channel initiatives.

You’ll learn:

* How to use digital analytics for evaluating the overall health of your online program’s customer experience, channel optimization, marketing and product development initiatives

* What elements of digital governance practice create strong digital analytics programs.

* Audience Q&A – get your questions answered.

REGISTER: https://www1.gotomeeting.com/register/485649088



Future topics include: Website Migration Strategies, Engaging Senior Leadership, Multinational Website Management, Governance & Agile Development and How to Build Effective Web Teams.



ActiveStandards is the leading Website Quality Management (WQM) platform for global enterprise. Its powerful yet easy-to-use online dashboard transforms how marketing and technical teams work together to optimize the quality and compliance of their web properties and drive business growth. Our proven technology, complemented by our digital strategy and governance consultancy expertise, is designed to help companies streamline the management of complex, multi-stakeholder online operations, accelerate their digital programs, and have trust and confidence in their digital content wherever it is being used.

ActiveStandards has a rapidly growing international client base across all industry sectors, and supports the daily web management programs for some of the largest brands in the world. Clients include Unilever, Shell, CSC, HP, Canon and many more.

Read about our recent acquisition of WelchmanPierpoint - the leading consultancy in enterprise digital governance: http://blog.activestandards.com/activestandards-acquires-welchmanpierpoint/

For more information contact:
+44 (0)20 7019 4700

Published on: 2:12PM on 6th March 2014