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Southampton International Airport Ltd appointed Gibe Digital in November 2013 to redesign and redevelop their website. The new website went live on Friday 28th February 2014 following an intensive development cycle.
Gibe were appointed after a competitive pitch process and given the stiff task of getting the website ready within 3 months, over the Christmas period.
The website runs on the latest version of Umbraco content management system and integrates with the airports travel and parking sites for flight, hotel and parking bookings. The new website is fully responsive and provides a great user experience for mobile, tablet and desktop users.
The site experience and content has been streamlined, focusing on the key user’s journeys of the airport target audience, allowing users to quickly find arrivals and departures information, how to get to and from the airport and parking information. The new site also reinforces the airports “breeze through” proposition with updated branding and imagery further enhancing the user experience.
In addition to the site’s redevelopment Gibe are providing on-going digital marketing support for the Southampton Airport Marketing team to help drive digital revenues and improve the user experience in 2014 and beyond.
Vicky Parkes, Marketing Manager of Southampton Airport said “We are delighted with our new website, it looks fantastic and the functionality is vastly improved. The content management system has been particularly easy to use and the site has a lot more potential than ever before. Gibe have been a pleasure to work with; they’re a knowledgeable and professional team who have made the whole process very simple.”
Pete Williams, Managing Director of Gibe Digital also commented; “It was fantastic to win the Southampton Airport redesign project and we’re really pleased with the new site. We’re excited to continue working with the Southampton Airport marketing team to further enhance and optimise the site and digital marketing efforts going forwards.”
notes to editor
Southampton Airport welcome around 1.72 million passengers a year and flies to over 40 destinations. The very first aircraft took off from the site in 1910 and in 2014 Southampton Airport is celebrating 20 years since the current passenger terminal was opened. Southampton Airport has been designed using the ‘Breeze Through’ concept which reflects the essence of the airport - easy, fast and friendly. Millions of pounds have been invested over recent years to create shorter queuing times, swifter journeys through security and a hassle-free experience.
Gibe Digital is a digital marketing agency based in Bristol, specialising in luxury travel and retail, they build inspiring and informative CMS and ecommerce sites that deliver real results for clients and consumers.
Founded in 2009 by Pete Williams and Steve Temple, the goal of developing the best sites for clients that deliver a unique user experience and meet the challenge of businesses across the country. The team has grown over the last 4 years and clients include the likes of Nestle, Quba & Co, Pashley, Armit Wines, The Oxford Ski Company, Really Wild Clothing and Whistlefish Galleries. For more information see www.gibedigital.com
Published on: 2:12PM on 5th March 2014