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Global marketing and technology agency DigitasLBi has appointed Caitlin Blewett as Client Director on its Sony Mobile business.

Blewett joins from advertising agency JWT, where she was Board Account Director leading senior client and inter-agency relationships across multiple divisions of HSBC.

Blewett played an integral role in the global launch of HSBC’s ‘In the future’ brand campaign and led its on going rollout across HSBC’s core business divisions.

She was also responsible for the strategic redefinition and creative launch of First Direct as ‘the unexpected bank’ – resulting in award-winning integrated communications that further solidified First Direct’s position as the UK’s most recommended bank.

Blewett’s appointment reflects DigitasLBi’s continued commitment to hiring the industry’s best talent, in order to help transform brands for the digital age.

At DigitasLBi, Blewett will be responsible for developing digital initiatives as part of the agency’s ongoing strategic partnership with Sony Mobile. She will be based in DigitasLBi’s London office.

Blewett has over 10 years of agency experience working across JWT offices in the US, Italy and the UK with brands like Nokia, Rolex, Kellogg’s and Coty.

Michael Islip, Managing Director at DigitasLBi said: “Caitlin brings the perfect blend of skills to the agency: global brand experience and a collaborative approach coupled with an appreciation of how digital can truly transform business. I’m really pleased to welcome her to the team.”

Caitlin Blewett, Client Director at DigitasLBi said: “It’s so exciting to be part of an agency that blends transformative business thinking with innovative creative ideas. I’m looking forward to collaborating with my clients to help transform their businesses.”

Published on: 12:32PM on 5th March 2014