Virgin Atlantic today announced the launch of a new mobile platform. The digital platform was developed in partnership with global marketing and technology agency DigitasLBi, and is the latest phase in the award-winning Virgin Atlantic ‘Web Futures’ programme.

The new mobile site delivers a unified experience across all digital platforms, allowing customers to find the content they need wherever they are.

DigitasLBI’s blended team of strategy, user experience, creative, content and technology experts partnered with Virgin Atlantic to deliver a best-in-class mobile experience which follows the same design language as the brand’s award-winning desktop digital presence. All modules have been built using fluid techniques to ensure that they work across any future mobile platforms.

Key features of the platform include a new Flight Status function which allows customers to search arrivals or departures by route or flight number on the go, a clean and easy to navigate new home page which gives customers everything they need in one place, and lots of inspiring content about destinations and other essential information such as airports and baggage.
The launch is part of Virgin Atlantic and DigitasLBi’s ongoing ‘Web Futures’ programme. The strategic partnership aims to develop VAAs digital presence, bringing the brand’s concept of ‘Everyday Pioneers’ to life across a variety of digital channels, and helping to convert these experiences into customer acquisition and customer service.

Giles Perry, Digital Transformation Lead at Virgin Atlantic said: “Increasingly, our customers are using mobile devices to search for information about their flights so it’s essential that we begin to deliver a seamless experience across all platforms. We’re delighted to be launching a new mobile presence which allows customers to reach the content they need, wherever they happen to be.”

Ilicco Elia, Head of Mobile at DigitasLBi said: “We know that people already use smartphones and tablets to research their travel plans, but moving forward we expect to see booking via these devices becoming the norm. That’s why we’ve worked with VAA to create a future-proofed digital presence which will allow them to provide a consistent customer experience across new mobile platforms now and in years to come."

Published on: 3:46PM on 24th February 2014