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17 February 2014 – Deficiencies in ecommerce solutions across key areas of functionality are forcing many companies to replatform, according to research published today.
Econsultancy’s first Technology for Ecommerce Report, produced in partnership with Neoworks and based on a survey of more than 500 ecommerce professionals, has highlighted significant under-performance across many critical aspects of ecommerce technology and services.
Only a fifth of companies rated their solutions as ‘good’ in respect of high-quality site search functionality, even though more than half of respondents (56%) said this was critical.
Product management, content management, support for mobile and in-built SEO capabilities are also highlighted in the report as key areas of functionality where ecommerce solutions are failing to deliver.
Asked about the most significant tech-related challenges to growing an ecommerce business, ‘integration with current and legacy systems’ emerged as the most significant problem, cited by 43% of company respondents and 39% of supply-side respondents as one of the three greatest barriers to success.
The research found that 22% of companies surveyed had replatformed in the past, while a fifth (20%) said they were in the process of replatforming. A third (32%) said they were considering replatforming in the future.
The research also found that 69% of companies were planning to increase their ecommerce technology investment over the next 12 months, while 67% of supply-side respondents said their clients were planning to do the same.
Just under two-thirds of companies (65%) said they were planning to hire more staff to work on their ecommerce properties in the next 12 months.
The research follows recent figures by the IMRG which show that £91 billion was spent online in the UK in 2013, accounting for 21% of the total retail market.
The survey of 552 ecommerce and marketing professionals was carried out in September and October 2013.
Nigel Atkinson, Co-founder and Solutions Architect at Neoworks, said: "The research shows some significant mismatches between merchant expectations and perceived product and service performance. Understanding where these gaps are is the first step in the process of closing them. We hope that this report will give both merchants and suppliers the information that they need to address them together."
Econsultancy Research Director Linus Gregoriadis said: "Many of those companies surveyed are investing in new ecommerce platforms because of limitations with their existing ecommerce solutions relating to poor functionality, integration difficulties and their inability to scale."
He added: "As well as facing technical challenges, it is clear that companies are struggling to find people with the right skills to improve their ecommerce capabilities. On the plus side, it is good to see companies making significant investment in their technology, while also planning to recruit more staff.
"Additionally, given the complexity of many types of integration, it is no surprise that many companies are using third party integrators to customise their platforms."
Other findings from the report include:
-) The majority of client-side respondents (60%) said their companies are using a customised package or solution as their ecommerce technology, as opposed to packaged applications (25%) and on-demand software-as-a-service ecommerce (11%).
-) Just over a quarter (27%) of client-side respondents said they had used a systems implementer or integrator, while a further 9% said they were planning to.
-) The greatest barrier preventing companies growing their ecommerce business as fast as they would like is ‘lack of budget and resources’, cited by 50% of client-side respondents as one of their top-three challenges.
Get this report:
The full report is available on the Econsultancy website here:
The research is free for Econsultancy subscribers, or available on a pay-per-view basis.
For more information about this report, contact:
Linus Gregoriadis, Research Director, Econsultancy
e: linus.gregoriadis AT econsultancy.com
t: +44 (0) 207 269 1450
For Neoworks press information please contact:
m: + (0) 7808 584624
t: + (0)1297 442425
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Neoworks is an award-winning multichannel commerce consultancy and software solutions provider that specialises in the architecture, implementation, integration and support of transactional channels globally.
Neoworks is currently a team of 27 full time staff, operating since 1998 and remaining consistently at the forefront of technical development and expertise in multichannel commerce.
Neoworks has been successfully delivering multichannel commerce solutions, growing organically and building a reputation as a centre of multichannel commerce excellence. Neoworks also delivers consultancy and training that helps our clients to bridge the gap between digital transformation strategy and the operations that deliver measurable results. Our award winning consultancy solutions and support are delivered in close partnership with best in class partners, such as hybris software.
Neoworks have a diverse team, with people representing seven countries and speaking seven languages. This has helped us to deliver projects in the UK, across Europe, USA, Japan and Australia. Our clients are primarily brands from retail, software, media and manufacturing industries.
Published on: 10:58AM on 17th February 2014