WorldPay, the established global leader in payment processing, has appointed global marketing and technology agency DigitasLBi as its lead global strategic digital agency.
The appointment follows a five-way competitive pitch.

DigitasLBi will now work in partnership with WorldPay to develop and execute a global digital strategy across bought, owned and earned digital channels.

Activity will include the development of a single, responsive global digital platform to support the brand’s digital customer acquisition strategy.

Kevin Dallas, Chief Product & Marketing Officer, WorldPay eCommerce, said: “Increasingly our customers and end users choose to interact with us through digital channels, which means we need a seamlessly integrated digital presence. We felt that DigitasLBi’s strong strategic capabilities and understanding of our business combined with their unparalleled geographic footprint made them the perfect agency partner to help us engage with our customers online.”

Hattie Whiting, Client Partner at DigitasLBi, said: “We’re delighted to be partnering with WorldPay, the established leader in its field, to develop a best-in-class new digital presence. We’re looking forward to truly understanding the WorldPay customer in order to create a seamless experience across bought, earned and owned digital channels."

Published on: 9:15AM on 13th February 2014