For Immediate Release
23 January 2014

Luxury brands company Labelux Group has appointed iCrossing as its global digital marketing agency. iCrossing won the account following a competitive multi-agency pitch.

iCrossing will manage Labelux’s search, display and social advertising globally across its Jimmy Choo, Bally, Belstaff and Zagliani brands.

These four portfolio companies are at varying stages of their digital lifecycle. iCrossing will therefore build on existing activities for those with a more established online presence, while also implementing initial strategies for those new to digital marketing.

The ultimate goal is to drive ecommerce growth across Europe, US and Asia. As such, the agency will be managing activities in multiple countries, in languages including English, German, Spanish, Chinese and Japanese.

Harriet Williams, Group Multichannel Director at Labelux said: “We are delighted to be working with iCrossing at such an exciting time for our brands. Multichannel digital marketing lies at the heart of our brand development objectives and we expect to see significant online traffic growth with iCrossing’s support in the months ahead.”

Tom Jones, Chief Client Officer at iCrossing said: “We’re thrilled to be working with such a crucial player in the luxury market. Working across all digital channels globally gives us a fantastic opportunity to do some seriously exciting campaigns together.”


Notes to Editors
Contact Details:
Jenny Ellery

About iCrossing UK
Guided by insights. Driven by passion. Measured by results.

iCrossing UK is a digital marketing agency specialising in data driven strategies to build connected brands.

The company blends best-in-class digital marketing services — including paid media, search engine optimisation, creative, Web development, social media, UX, research and analytics — to create integrated digital marketing programmes that engage consumers and drive ROI.

iCrossing UK’s client base includes such recognised brands as The Coca-Cola Company, LG Electronics, The LEGO Group, Heathrow and M&S Bank.

iCrossing UK is part of iCrossing, one of the world’s largest digital marketing agencies, which employs over 900 staff in 17 offices around the globe, including 150 staff based at UK offices in London, Manchester and Brighton.
iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies.

About Labelux

Labelux is private luxury products group and one of the four pillars of privately held Joh A. Benckiser s.a.r.l (JAB) - whose other worldwide interests include majority stakes in Coty Inc., Peet's Coffee & Tea Inc., Caribou Coffee company, Inc. and a minority stake in D.E.Master Blenders 1753 N.V. JAB also holds an 11% stake in Reckitt Benckiser Group Plc, a global leader in health, hygiene and home products. The Labelux Group was founded in 2007 as a major new force in the international luxury goods market.

Labelux Group brands include Bally, Belstaff, Jimmy Choo and Zagliani.

Published on: 3:39PM on 23rd January 2014