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For Immediate Release
21st January 2014

The New Year sees an important new hire for digital marketing agency, iCrossing as Tim Bax joins as the agency’s first Creative Director.

Bax’s remit is to integrate the agency’s existing content, design, social and user experience teams into a single Creative Department.

Bax joins from Proximity London BBDO, where he's been Head of Content for the past three years, working across accounts like Visa, Orange, P&G, Royal Mail and many more. He is passionate about all things creative - from the subtleties of visual design, animation and copy to the challenges of multi-platform digital storytelling. He will start in February.

This move is in line with the agency’s vision to build Connected Brands through complete multi-channel digital marketing.

Mark Iremonger, Chief Strategy Officer at iCrossing said: "This move is about developing the kind of collaborative creative work that is the key to effective marketing communications. Editors, social media content specialists, conceptual creatives, visual designers, copywriters and user experience experts are being brought together under one leader for the first time at iCrossing. Tim has a unique blend of creative, content and copy experience that is a perfect fit for us. He will help us flex our creative muscles in new ways and we're excited about this.”

Tim Bax said: "I'm thrilled to be joining iCrossing. The level of insight and understanding that is available through such a data fluent agency makes for unique creative opportunities."

Head of Art and Design, Marc Belle is also promoted to Associate Creative Director to support Bax in the restructure.

ENDS

Notes to Editors

Contact Details:
Jenny Ellery
Jenny.ellery@icrossing.co.uk
07812216288

About iCrossing UK

Guided by insights. Driven by passion. Measured by results.

iCrossing UK is a digital marketing agency specialising in data driven strategies to build connected brands.

The company blends best-in-class digital marketing services — including paid media, search engine optimisation, creative, Web development, social media, UX, research and analytics — to create integrated digital marketing programmes that engage consumers and drive ROI.

iCrossing UK’s client base includes such recognised brands as The Coca-Cola Company, LG Electronics, The LEGO Group, Heathrow and M&S Bank.

iCrossing UK is part of iCrossing, one of the world’s largest digital marketing agencies, which employs over 900 staff in 17 offices around the globe, including 150 staff based at UK offices in London, Manchester and Brighton.
iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies.

For more information, please visit www.icrossing.co.uk or contact us at results@icrossing.co.uk

Published on: 2:31PM on 21st January 2014