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Combined solution will integrate world-class experience management and operational commerce technologies to deliver personalised on-line shopping experiences
London, January 13th 2014 – Sitecore, the global leader in customer experience management software, today announced at the National Retail Federation's Annual Convention that it will integrate its leading customer experience platform with Microsoft Dynamics' powerful omni-channel commerce capabilities. This combined solution will give enterprise businesses the power to design and execute fully connected digital retail experiences that put the customer at the heart of every interaction and engagement.
"In the increasingly competitive e-commerce landscape, retailers need to make customer experiences seamless across every channel where they interact, and personally relevant whether they are in the store, or online anywhere," said Darren Guarnaccia, Chief Strategy Officer, Sitecore. "This joint solution will bridge the gap between in-store and digital experiences. Sitecore's experience platform harnesses the power of real-time data insights to deliver a deep understanding of customers' preferences, wants and needs. When combined with Microsoft Dynamics' end-to-end omni-channel retail platform, retailers will now truly have the power to offer the right product, at the right time, in the right context – driving sales and delighting customers."
Sitecore's experience platform offers powerful functionality to help deliver a complete shopping experience – one that is personal, seamless, and differentiated. The platform is incredibly easy to use, capturing every minute interaction – and intention – that customers and prospects have with a brand, both on a website and across other digital channels. This combined solution will enhance and extend Sitecore's end-to-end customer experience management capabilities and deliver true end-to-end e-commerce.
"Today's announcement extends our strong partnership with Sitecore, based on over 13 years of successful collaboration, and furthers our commitment to helping organisations create personal, meaningful interactions that seamlessly connect them with their audiences," said Wayne Morris, Corporate Vice President, Marketing, Microsoft Business Solutions. "This partnership will deliver an e-commerce solution that helps retailers take their customer engagement capabilities to the next level – empowering them to engage throughout the full customer lifecycle without compromise across channels, on any device, anywhere."
Over the coming year, Sitecore will increase its pace of innovation in e-commerce. As an open platform, Sitecore integrates with a diverse set of commerce solutions that provide value across customers' unique needs.
Published on: 1:44PM on 20th January 2014