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Award winning Yorkshire digital agency, INK Digital, has launched a brand new online presence for RAE, globally recognised experts in the oil and gas industry.

The Halifax-based INK Digital team were presented with the challenge of taking RAE, a new global company backed by a team of highly experienced professionals, and delivering a brand refresh, website and mobile site, launch strategy and email marketing and social campaigns.

Following a number of creative branding exercises and user experience testing, INK Digital have designed and developed a cross-device adaptive solution for RAE. The desktop version of the site uses a horizontal scrolling navigational style, while the mobile site is designed with a clear and easy user journey in mind.

Work on this exciting project has also included a professional photo shoot session with the RAE team at a prestigious location in London.

Bill Fazackerley, Chief Technical Advisor at RAE says “We’re delighted with the quality of work that INK have produced and think our new website not only looks great but portrays the RAE brand perfectly.

The INK team were very approachable and understood our needs from the first meeting we had and they have provided a refreshing approach to the challenges we presented to them. We have already initiated phase two of our project with the INK team as we look to build a strong, long-term partnership with them.”

Helen Darlington, Head of Creative Strategy at INK Digital commented “We are delighted with the outcome of the recent RAE launch. The project has been fantastic, creative, challenging, varied and a great team effort.

Throughout the project, from Skype calls across the globe, to a fully responsive site across all devices, we have made the most of the technology available. We are already planning the next phase which will launch in just a few weeks, so there’ll be more to announce very soon.”

More details on this project can be found on INK Digital Agency’s blog – http://blog.inkdigitalagency.com

Notes to editors:

About INK Digital
INK Digital (www.inkdigitalagency.com) is an award winning digital agency specialising in interactive digital solutions from websites and email marketing campaigns to mobile sites and applications. They deliver user focused solutions that respond to client’s recommendations and have been voted the UK’s Best Digital Agency at the RAR Awards 2013 and number one in the Client Satisfaction Poll in The Drum’s Digital Census 2013.

About RAE
RAE (www.rae.com) is a team of globally recognised experts with the bold ambition of becoming a leading service provider to the Oil and Gas industry. Their drive for excellence through innovation and attention to detail, along with their passion for a safety culture in everything they do, ensures they can deliver seamless solutions every time.

For more information, contact Hollie Wilcox at hollie@inkdigitalagency.com or call 01422 399420.

Published on: 12:54PM on 17th December 2013