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Brands tackle Big Data with TagMan’s Visual Insights Suite (VIS)
London & New York, 1 October: TagMan (http://www.tagman.com), the leading global Tag Management System, Marketing Data, and Marketing Attribution provider has added new capabilities to its Visual Insights Suite (VIS) to enable brands to better optimise marketing revenue by determining the precise value each marketing channel adds to the bottom line.
VIS gives marketers a unified view of their cross-channel, full-funnel marketing performance to reveal exactly how paid search, affiliate, display, email and social media advertising campaigns influence a customer along the path to conversion from the first touch-point to assisting interactions through to sale (conversion).
The new functionality includes enhancements to VIS dashboards, allowing customers to view their tag container-load statistics and trends reports, customise their summary reports and view and manage user access.
Marketers using VIS can also take advantage of an all-new “How-To” video library which can be accessed on all user interface screens making it quick and easy for marketers to understand how to optimise campaign reporting.
Magdalena Sikora, Marketing Manager from New Look said, “TagMan’s Marketing Data Platform has helped us to better understand our marketing data. The Visual Insights Suite means we can easily and readily see which channels are proving winners in the customer path to purchase. It’s helped us become far more agile in our approach. We look forward to using the new functionality VIS provides and will continue to work with TagMan to drive even more revenue from our marketing efforts.”
“VIS makes it possible for brand marketers to visualise their customer data and analyse the effectiveness of each stage in the purchase funnel,” said Jon Baron, CEO TagMan. “TagMan is focused on presenting big data in a way that’s intuitive in order to help our customers make smarter, more efficient and agile marketing decisions.”
TagMan is a leading global Tag Management System (TMS), Marketing Data and Marketing Attribution provider. Since 2007, e-commerce professionals and digital marketers have relied on TagMan to improve website performance and to take control of marketing tags. TagMan introduced the next generation of TMS in 2013 launching the industry’s first Marketing Data Platform (MDP), providing access to TagMan’s marketing data layer collected in real-time and unified by tags. Marketers can now visualize the customer journey and path to purchase with marketing analytics dashboards to reveal the true impact of advertising spend and drive revenue through tag powered data. More than 350 enterprise websites across all major industries make TagMan their go-to partner including clients like Vodafone, Travelocity, Spotify, John Lewis, Virgin Atlantic, The Body Shop, Air New Zealand, Debenhams, DIRECTV, TiVO and Tesco Mobile. Find out more at www.tagman.com
Published on: 2:02PM on 7th October 2013