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For Immediate Release
Econsultancy’s Social Listening Buyer’s Guide spotlights 14 technology vendors
30 May, 2013, London – Econsultancy( http://econsultancy.com) has today published the 2013 Social Listening Buyer’s Guide, which covers market trends and guidance on choosing a vendor in this expanding digital sector.
The guide, previously called the Online Reputation and Buzz Monitoring Buyer’s Guide, contains an analysis of market trends, and tips for marketers who want to invest in social listening technology in order to capitalise on the engagement, customer service, sales and marketing opportunities that come from monitoring social media platforms.
The guide contains profiles of 14 leading vendors of technology and services, with a focus on the UK and US markets, and also includes extensive insight from social listening thought leaders.
Trends covered in this guide include:
•Voice of the customer drives innovation and expansion
•Distilling the noise to measure what matters
•Sentiment monitoring remains a central challenge for vendors
•Brands move from passive to active listening and influencer outreach
•Integration, consolidation and specialisation
Econsultancy Research Analyst Amy Rodgers, said: “The strength of the customer voice online makes social listening a risky area to ignore, and engagement with this voice by brands is increasingly expected. Consumers can have a massive impact, positive or negative, on a business and only by listening to these conversations and continually monitoring the reputation of a brand, can customer queries, complaints and compliments be addressed and acknowledged.”
Rodgers added: “The benefit that social listening tools can offer extends to the ongoing challenge of achieving the ‘single-customer view’, since social CRM can be used to connect with customers and deliver consistent and relevant brand experiences.”
A proliferation of specialist, point solutions alongside consolidation to form holistic solutions, has created a growing marketplace of tools offering to fulfil a myriad of different objectives.
This guide addresses the buyer’s need to pinpoint the right solution for their business with a look a trends in the social listening market, tips, pitfalls, and guidance for choosing a vendor, as well as an assessment of the sector’s strengths, weaknesses, opportunities and threats.
Which vendors are featured in the buyer’s guide?
The 14 suppliers of technology and services profiled in the report are as follows: Adobe, ASOMO, AT Internet, BirdSong, BrandsEye, Brandwatch, Infegy EU, Marketwire Sysomos, MutualMind, Onalytica, SDL Social Intelligence, Sentiment Metrics, Synthesio, Traackr.
About the Social Listening Buyer’s Guide
The report provides details about the trends and issues affecting the social listening tech sector, as well as advice about how to find the right vendor.
The report is available to Econsultancy subscribers (Silver and above), or on a pay-per-view basis.
Amy Rodgers, Research Analyst, Econsultancy
(e: amy.rodgers AT econsultancy.com T: +44 (0)207 269 1450)
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Published on: 4:18PM on 30th May 2013