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First Choice, the leading all-inclusive holiday company, is launching an innovative, interactive online tool which will allow customers to choose their perfect holiday destination.

Working with STEAK Group, First Choice has devised and produced an illustrated ad experience taking users on an animated online journey, allowing them to experience their perfect sunshine break, with the chance of winning a fantastic all-inclusive holiday to Thailand.

Mike Best, Group Account Director at STEAK Group explains, "We wanted to visually and interactively represent the bespoke activities the holiday maker can do in each destination.

We wanted to encapsulate First Choice’s core offering and reach their demographic; exciting, exotic, all inclusive holidays that cater for couples and families alike. This theme runs throughout the new

The choice of activities throughout the interactive experience range from active, to more relaxed drinks by the pool. Whatever makes you happy on holiday, First Choice’s all-inclusive proposition can
bring it to life for you.

Adriano Comegna, SEO Manager at First Choice explains, "Personalisation and shareability are key factors in engaging with our online communities. Through Facebook’s API, users can personalise
virtual tickets and can also share their 'Happiness Included' holiday with their network.”

The interactive site launched today.


Published on: 11:00AM on 14th May 2013