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One of the UK’s best known sporting charities, The Dame Kelly Holmes Legacy Trust (DKH Legacy Trust),and digital agency Freestyle Interactive are set to begin a new relationship as Freestyle has now become an official National Partner for the charity in 2013-2014.
Louise Wolsey, Director of Communications for DKH Legacy Trust believes that forming long term partnerships with companies and organisations which have similar standards and brand values is vital to the on-going work of the charity.
Ms Wolsey says: “We are delighted to have been able to formalise our partnership with Freestyle – they really fit the bill in terms of what we look for in a formal partner. It is important that we choose partners which have the reputation and skills to play a key role in and add value to the development of Dame Kelly's Charity. We are already using their specialist digital insights to help us strengthen our communications activity.”
In being a National Partner Freestyle will offer its expertise and experience to make a significant contribution to the delivery of the Trust's mission through a Value-in-Kind contribution.
Alan Cooper, Director, Freestyle Interactive says: “Becoming a National Partner for Dame Kelly’s Charity is a very natural progression for us. We have already worked with some of their elite athletes on a variety of social media workshops but we were keen to get involved in a wider range of activity for them.
“As a business we wanted to develop a charitable relationship where we could use our digital expertise to give something worthwhile back. We believe that focusing on supporting one charity allows us to develop a more meaningful and productive relationship – one which is sustainable over time. It also means that our employees have a greater chance to get involved in helping the charity in a variety of ways.”
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Find out more about leaading digital agency Freestyle Interactive at www.freestyleinteractive.co.uk
More information? Contact Alan Cooper
Published on: 1:02PM on 21st March 2013