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Award-winning digital agency and Sitecore partner Blueleaf, has recently launched a new website for B2B client, Moneypenny. The new site combines best of breed technology with a conversion and customer focused website to better serve Moneypenny’s customers.
The brief was to create a website that was more focused on the target markets, in order to generate a greater quantity of good quality leads. It also needed to support marketing in driving the enquiries, delivering better tools and capability and allow for easy editing to adapt to an ever changing market.
The solution was to build a bespoke website on Sitecore, a powerful, feature rich, yet easy to use platform that will allow Moneypenny to grow in the future. The site is split into three distinct segments targeting small, medium and large businesses. It not only delivers a targeted message to each of these segments, but also tracks their journey and continues to deliver this personalised message in every section of the site.
Since the new site launched at the end of November last year, Moneypenny has seen their enquiry rate increase by 73% and their bounce rate has reduced to 11%, all the more impressive as December is historically a quiet month.
Joanna Swash, Sales and Marketing Director said:
“Since launching the new site we’ve seen consistent increases in our enquiry rates, and a change in the profile of enquiries for the better. We continue to receive great feedback and are really happy with the site, Blueleaf & Sitecore.”
The new site can be found at http://www.moneypenny.co.uk/
For more information on Blueleaf go to www.blue-leaf.co.uk
Published on: 12:25PM on 30th January 2013