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London, November 2012 - eCircle, a Teradata company (NYSE: TDC) and Europe’s biggest supplier of online marketing services, has been shortlisted alongside its client Transport for London (TfL) for two Direct Marketing Association (DMA) Awards for their work to keep London moving during the 2012
Olympic and Paralympic Games.

The campaign used sophisticated data selection to create targeted emails which could be used to directly communicate with daily commuters and direct them to the TfL website GetAheadoftheGames.com, where they could plan their journeys to avoid travel hotspots.
As a result of the email messages, 35% of Londoners made changes to their travel, reducing traffic in central London by around 15% during the Games.

The DMA Awards celebrate legendary creativity, game-changing strategies, world-leading technology and revolutionary solutions.

TfL and eCircle have been shortlisted in both the one off “Best Summer of Sport“ and the B2C categories.

Simon Bowker, MD, eCircle UK said: “We are delighted to be shortlisted in two DMA Award categories with TfL. The Olympic and Paralympic Games were the highlight of Summer 2012 and we are proud to have contributed to making it an event to remember. We pride ourselves on our innovation and continuous drive to deliver cutting edge digital marketing campaigns for our clients, the TfL campaign is no exception.
This recognition is testament to the expertise, knowledge and hard work of the TfL and eCircle teams over the past year.“

The full list of nominees can be found here http://www.dmaawards.org.uk/shortlist-2012
The winners will be announced at the Awards night ceremony, held on Tuesday 4th December 2012 at Old Billingsgate, London.

About eCircle:

eCircle, a Teradata company, is one of the leading full-service digital marketing providers in Europe. The company provides cloud-based solutions for email, mobile and social media marketing and offers opt-in
lead generation and email media solutions. Since 1999 eCircle has stood for innovative and efficient digital marketing for customer acquisition and retention. The company became part of Teradata(NYSE:TDC) in 2012 and its digital marketing solutions are being integrated with Aprimo’s marketing automation offerings to create a global leader in Integrated Marketing Management. The company has headquarters in Munich and additional locations across Europe, and global reach through the Teradata network of offices. For more information please visit www.ecircle.com.

About Aprimo:

Aprimo, a Teradata company, is a leading provider of software and services that advance the productivity and performance of marketing organizations. We enable marketers to engage, lead and perform by empowering conversations on new engagement channels, enhancing internal collaboration, and improving marketing performance and accountability. Aprimo’s modular and on demand Integrated Marketing Management (IMM) solutions provide a global, integrated marketing platform that can be broadly adopted across an organization, letting companies balance creativity with a data-driven approach and simplify the complexity of a rapidly changing marketing environment. Hundreds of thousands of marketers trust Aprimo to revolutionize their marketing, including over one third of Fortune 100 companies and nearly one quarter of Global 100 companies. Aprimo is headquartered in Indianapolis, Indiana, with offices worldwide.
For more information please visit www.aprimo.com.

About Teradata:

Teradata Corporation (NYSE: TDC) is the world’s leading analytic data solutions company focused on integrated data warehousing, big data analytics, and business applications. Teradata's innovative products and services deliver data integration and business insight to empower organizations to achieve competitive advantage. Visit www.teradata.com for details.

Published on: 5:56PM on 19th November 2012