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Maxymiser recognised as one of the 50 fastest-growing technology companies in the UK

Maxymiser, the global expert in multivariate testing, personalisation and multichannel optimisation for online businesses has been ranked 27th in the 2012 Deloitte 2012 UK Technology Fast 50. Now in its fifteenth year, the Deloitte Fast 50 is a ranking of the country's 50 fastest growing technology companies, based on percentage revenue growth over the last five years. Founded in 2006, Maxymiser’s sales have grown at 86% in the last year.

Maxymiser combines online testing and automated personalisation into a single platform that enables marketers to launch optimisation campaigns in real-time without the need for additional IT resources. Brands such as Auto Trader, Carphone Warehouse, LateRooms.com and Charles Tyrwhitt use Maxymiser to drive the most effective online customer experiences which increase conversion rates, revenue and consumer loyalty. Maxymiser is seeing significant international growth, in particular in the USA, and has recently launched its latest technology innovation, MaxSOCIAL™, a new solution that allows marketers to test, personalise and optimise content and promotions on Facebook.

Javier Brage, Chief Financial Officer at Maxymiser, comments, “We are delighted to rank 27th in the league table, it is proof that we have a winning formula in adding significant value to our clients’ businesses and we look forward to continued international growth.”

He continues, “In a world of declining margins and increasing customer fragmentation, the pressure is on organisations to attain far more value from the online channel. Organisations need to ensure every decision regarding online content is correct, listens to customer behaviour and, critically, improves customer engagement. This is what we achieve for our clients.”

Online gaming and betting business, Rank Interactive, endorses this. Tina Shah, Optimisation and Analytics Manager at Rank Interactive, comments, “Companies are recognising that they spend millions on marketing, and need to make sure that when they are acquiring customers, they are getting the most from them. At Rank Interactive, Maxymiser has given us greater confidence in how we present information to our customers, and truly helped us improve our customer experience, our speed of iteration and, ultimately, our bottom line. It’s a massive step forward. And we can never go back.”

Maxymiser enables any online business to turn every interaction into an experience with our cloud-based testing, personalisation and multichannel optimisation solutions. Maxymiser serves billions of individual experiences across every digital channel that dramatically improves conversion rates and revenue based on real-time data. Combined with a team of industry experts, Maxymiser’s Customer Experience Optimisation suite quickly delivers measureable results to every client with multivariate testing, segmentation, behavioural targeting and product recommendations for web, mobile, social and email. Maxymiser provides unique experiences for the world’s most iconic brands, including ASDA, bwin.party, Charles Tyrwhitt, easyJet, HSBC and Virgin Media. Founded in 2006, Maxymiser has offices in New York, London, San Francisco, Edinburgh, Ukraine and Dusseldorf, as well as a global network of marketing and technology partners. To learn more about Maxymiser please visit www.maxymiser.com.

Published on: 4:00PM on 9th November 2012