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After a competitive agency review, Hair Club®, the leading provider of hair restoration solutions, has selected WebMetro as its digital marketing agency of record.

WebMetro will create and lead the online acquisition strategy for Hair Club, including the integration of digital channels with offline media.

“Hair Club is a revolutionary company that has set the standard in our industry. WebMetro has shown it matches our standards of excellence, demonstrating a command over the complexities in online marketing,” said Lee Zoppa, Vice President, Marketing and Advertising at Hair Club.

Online marketing initiatives for Hair Club will initially focus on optimization by lead quality and will consist of search engine marketing, interactive media, email, and landing page optimization.

“A proven company that does not compromise quality, Hair Club is the North American leader and most established specialist in hair restoration solutions,” said WebMetro CEO Carlos Ugalde. “WebMetro is excited about the opportunity to leverage our talent, methodology, and technology to help Hair Club exceed its online acquisition goals.”

Founded in 1995, WebMetro has a longstanding reputation for helping its clients consistently outperform the competition. The agency has worked with companies across several industries and verticals, including healthcare, education, tourism/travel, financial services, technology, apparel, beauty, and home goods.

About Hair Club:
Founded in 1976 by Sy Sperling, Hair Club is the leader in hair restoration and the largest company in the industry offering all proven hair loss solutions. Hair Club has granted more than 500,000 men, women, and children an experience that truly changed their lives. Today, Hair Club has 100 locations throughout the United States, Canada, and Puerto Rico and is a wholly-owned subsidiary of Minneapolis-based Regis Corp, the largest hair salon operator in the world.

About WebMetro:
Competitive brands seek WebMetro to create and implement successful integrated marketing strategies for increasing online market share, lowering acquisition costs, and penetrating new markets. The internet marketing agency provides paid search, SEO, mobile search, user engagement and conversion rate optimization services, and online media strategies including the integration of display advertising, social advertising, and email marketing. For more information, call 866.922.4632 or visit www.webmetro.com.

Published on: 4:51PM on 27th September 2012