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Prospect Analytics pioneer CANDDi has grown its senior staff with the addition of Frederic Abrard as Sales Director. Frederic joins from Google, where he has been in senior sales roles since March 2009. He brings to CANDDi a wealth of experience in sales best practice and relationships with some of Europe’s largest brands.

Working from the European Headquarters, Frederic was promoted to Sales Manager for large customers in the French market earlier this year. He was heading a sizable sales team that focused on customers with a lead generation business model. Previously Frederic was head of Online Sales for the French finance, healthcare, local and automotive customers.

“CANDDi is a great company with a strong team and technology that has broad applications and fills a real gap in online marketing and sales, such as enabling companies to personalise the browsing experience, even for anonymous visitors. It has a proven product and a really exciting roadmap that I am sure will quickly find fans amongst the biggest online brands looking to improve their online ROI.” Frederic commented.

Frederic is the fourth recent hire for CANDDi, with two additions to the sales and marketing staff in August and a new developer joining in September.

CANDDi CEO Tim Langley said “Any company would be pleased to welcome someone of Fred’s calibre to the team. That he is joining CANDDi from Google at this stage of our development says great things about where this company is going.”

About CANDDi
CANDDi is a fast-growing technology company based in Newcastle and Manchester, providing marketing analytics software that helps companies to convert website visitors into customers. Its Prospect Analytics platform provides companies with individual profiles of web visitors, and the tools to segment and engage these visitors to enhance the website user experience and dramatically improve conversion rates. A graduate of the Difference Engine (http://thedifferenceengine.eu/), the company has received investment from the Finance for Business North East Proof of Concept Fund managed by Northstar Ventures.
For more information see http://canddi.com or contact Tom Cheesewright: tom.cheesewright@canddi.com, +44(0)161 242 7234

Published on: 3:52PM on 6th September 2012