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RedEye, the eCRM agency, today announced that We’re Moving, the innovative estate agent that charges a fixed fee of £1,500 + vat if they sell a home, will be using RedEye technology to analyse house sales data and buyer behaviour on www.weremoving.co.uk.

We’re Moving will use RedEye’s web analysis tools to analyse property activity across its website, in order to provide vendors with the most accurate and up-to-date information on their home. In addition, RedEye will help We’re Moving understand buyer activity on the site and gauge the success of marketing campaigns in driving visitor traffic.

RedEye will collect data on all the properties listed on We’re Moving website and help We’re Moving provide vendors with customised analysis and reports on the status of their sale. These reports will include information such as the number of viewings and offers, plus comparative data about properties in a similar location and price bracket. By comparing their own viewing and offers data against properties in a similar category, vendors will be able to assess whether their property is being marketed to its best potential or whether it is priced correctly. This represents a more factual approach to selling a home than the techniques used by the majority of estate agents and puts the vendor in control of their home sale.

“Our aim has always been to offer vendors the best possible level of service at a low fixed fee.” said Kirstie Riley, Director at We’re Moving. “Through the work we’re doing with RedEye, we can now provide vendors with a level of market intelligence that simply isn’t available elsewhere.”

Jonathan Kay, Managing Director at RedEye, commented: “By placing data at the heart of its business, We’re Moving can now provide its customers with cutting edge market analysis and customer service”.

We’re Moving’s service enables vendors to sell their houses for an affordable fixed fee of £1,500 + vat (no sale no fee) rather than the percentage of sale price taken by most estate agents. Each vendor has their own personalised web page to monitor viewings, offers, and post-offer progress. Meanwhile, buyers can book viewings and make offers online, by email or by telephone, encouraging a more sophisticated and faster interaction between all parties.


RedEye are eCRM experts, providing the software and services that ebusinesses need to get more customers spending more money, more often. RedEye has a proven track record, providing tailored solutions for online businesses and blue chip clients since 1997.

RedEye is a global pioneer in 3rd party ad serving, ad tracking, event-driven personalised email, affiliate marketing, site analysis and customer profiling.

RedEye clients include The AA, William Hill, Asda, BBC TV Licensing, Churchill and Cheltenham & Gloucester. For more information, visit www.redeye.com or call 020 7627 9300.


We’re Moving operates London wide with fixed fees to sellers of £1,500 + vat whatever the property price. Launched in January 2003 the concept and business has increased beyond expectations with home owners looking for an alternative to internet websites (with very low cost but not a wide pool of buyers) and high street agents (with high commission rates and poor service levels).

We’re Moving provides all the services of a High Street agent (from free market appraisal to liaising with solicitors until completion) but asks owner to show their own homes. Home owners have their own online diaries to manage their viewings making them feel in control of their home sale.

Currently with 130 homes for sale and lettings on the increase, the business should expand further in 2005 to revolutionise the way to buy and sell homes. Most referrals are from work of mouth – clients are willing to speak to Journalists about the service. For more information, visit www.weremoving.co.uk.

Press contact
RedEye contact
Catherine Swift
m 07801 817 451

Jonathan Kay
Managing Director
0207 627 9304

Published on: 12:00AM on 27th January 2005