- Seminar will show how to integrate social media and other emerging channels into cross-channel marketing programmes, examining Sony Music and EMI Music and other successful examples-

TWICKENHAM, UK –February 21, 2011 – Conversational marketing technology provider Neolane, today announced that UK country manager Lindsay McEwan will present a marketing techniques seminar at the Technology for Marketing and Advertising (TFM&A) event in London. Entitled “Integrating Social Media into Cross-Channel Marketing Programmes,” attendees will learn how direct-to-consumer (D2C) companies such as EMI Music, Sony Music and others are making money from their social media investments.

Lindsay McEwan, UK country manager, Neolane.

Organisations are struggling to define how to monetise social media as a customer marketing channel. They are also challenged by how to coordinate it with their other customer marketing campaign efforts to build cohesive, meaningful conversations both with and amongst customers in ways that encourage loyalty and deliver revenue. This Neolane seminar will help attendees learn how to integrate social media and other emerging channels such as the iPhone and virtual agents into their cross-channel marketing programmes. It will help marketers see how to get their email programmes and social marketing to work hand in hand, how to recruit fans and followers into cross-channel permission marketing programmes. The seminar offers insight into how to identify fan preferences and monetise relationships by tailoring and offering highly personalised offers that fans simply cannot refuse.

Wednesday, March 2nd at 13.30, in the TFM&A Integrated Marketing and CRM Theatre

To register online for TFM&A, London, please visit: http://www.t-f-m.co.uk

=About Neolane=
Neolane provides the only conversational marketing technology that empowers organisations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition. Neolane is used by more than 300 of the world’s leading companies including Sony Music, Alcatel-Lucent, Orange, Sears Canada and Sephora. Visit www.neolane.com and read our blog The Cross-Channel Conversation.

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Copyright © 2011 Neolane. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.

Media Contacts:
Derek Harris
Harris Communications (for Neolane UK)
Ph: +44 (0) 1395 516 613
Email: derek@harriscomms.com

Published on: 4:38PM on 21st February 2011