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Commission Junction Launches in Germany

LONDON, UK, 4th November 2004 - Commission Junction, a division of ValueClick, Inc. (Nasdaq: VCLK), today announced the successful expansion of its operations into Germany. The launch of Commission Junction Deutschland will strengthen Commission Junction's European presence and demonstrates the continued success of ValueClick's European expansion strategy. Commission Junction, a provider of online performance marketing solutions, becomes ValueClick's fourth business line in Germany, joining its established media business, the recently launched comparison shopping site, Pricerunner.com and the Mediaplex adserving business.

Following its success in the UK and the US, Commission Junction is well positioned to succeed in Germany - Europe's largest economy. Commission Junction's solutions help marketers increase online leads and sales by facilitating strategic relationships between advertisers and publishers through an open marketplace. Commission Junction's global network offers marketers the simplicity of having one account to monitor and measure all of their online international relationships. Supported by a German language interface and local client services team, Commission Junction has already successfully penetrated the German market with new advertisers Citibank, Expedia, T-Mobile and Swarovski.

"Commission Junction is a leading global affiliate marketing company and we are very excited by its prospects in one of Europe's strongest markets," said Carl White, ValueClick's European managing director. "We have an experienced and talented team in Germany and the early advertiser and publisher feedback has been fantastic."

Alexander Koester, director of Commission Junction Deutschland, will lead the Commission Junction operation in Germany and will report directly to ValueClick's general manager in Germany, Christian Geyer.

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Contact Details
ValueClick Europe
Alison Rowley / Vanessa Kent
Tel: +44 (0)20 8785 5800
Email: arowley@valueclick.com / vkent@valueclick.com

Lauren Caldwell / Dulcie McLerie
Tel: +44 (0) 1494 434434
Email: laurenc@strategicpr.net / dulciem@strategicpr.net

About ValueClick
ValueClick, Inc. (Nasdaq: VCLK) is the leading global provider of digital marketing solutions. We enable advertisers, agencies and publishers to reach consumers in all major online marketing channels through our four wholly owned businesses:

ValueClick Media (http://media.valueclick.com) provides a wide range of online marketing solutions - including web marketing, email marketing, lead generation marketing, and search marketing - to create awareness, build brands, deliver targeted visitors, generate leads, drive sales, and grow customer relationships.

Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing, optimised advertising and search marketing to drive measurable results for its clients.

Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and website publishers manage their online advertising and permission-based email campaigns.

Pricerunner.com (www.pricerunner.com) is a leading provider of online shopping comparison services.

For more information, please visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 15, 2004, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.


Published on: 12:00AM on 4th November 2004