RedEye, the leader in behavioural email, will be presenting a seminar at TFM&A 2010.

The seminar will use recent research produced by RedEye and Econsultancy to present insight into the latest trends used by marketers to help improve website conversion and ROI.

•Discover the latest trends for improving website conversion
•Identify the most effective strategies for improving conversion
•Learn the best ways to prioritise lean resource to get the greatest return on investment
•Understand how to prepare a bespoke online marketing strategy to improve ROI

Supported with a range of client case studies RedEye will walk through the research and demonstrate some of the latest trends online companies are implementing to improve their digital marketing strategies.

Title: The latest trends and best practice to improve online conversion and get the greatest return on investment
Date: Wednesday 24th February
Time: 1230-1300
Speaker: Mark Patron, CEO, RedEye
Theatre: Digital Marketing
Exhibition: TFM&A, Earls Court 2, London

Mark Patron, seminar speaker and CEO of RedEye said, “When we did the research with Econsultancy it was surprising to see the high number of client side companies dissatisfied with their conversion rates. According to the research, many companies still don’t have a structured approach to conversion. It was no surprise that the small number of companies who did were more likely to have improved conversion over the past 12 months. During this seminar I will be using the research to demonstrate the types of practice most strongly correlating with satisfaction, improved website conversion rates and improved ROI. To back up the findings I’ll give real examples of companies such as Sainsbury’s Bank who have implemented these practices and experienced impressive results.”

To find out more about RedEye call 0845 094 1114 or visit Alternatively visit RedEye at TFM&A, stand D8.


For further media information on RedEye please contact Katie Traynier on 01908 340 990 or email

Published on: 4:00PM on 27th January 2010