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This week saw the public launch of "Gintime", against a glittering backdrop
of cocktail mixing, prize giveaways and interactive Martini tastings. Held
at London's top nightspot the Tabernacle bar in Shoreditch, Wednesday night's spectacular launch party was supported by a host of top figures from the drinks
industry, including drinks manufacturers and the trade.

Gintime is a unique industry initiative created by Dowcarter, one of the UK’s
most respected New Media agencies, and Geraldine Coates, gin expert and
writer. Gintime is backed by five of the world's top gin brands.

Get in the Mix at http://www.gintime.com and see what everyone’s talking about.

Contact: Tania Lee, 020 7689 1200, tania.lee@dowcarter.com

Published on: 12:00AM on 23rd November 2004