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London, 27 July 2004 – Two of Ford Motor Company's premium brands, Jaguar and Land Rover announced today that they will be launching all new Dealer Web Services (DWS) and National Used Car Locator Programs, which will enable their European dealers to manage their on-line presence more effectively using a suite of highly functional tools. The aim of each Program is to provide a seamless customer experience between the brands’ national websites and their retailers.
Jaguar and Land Rover have both selected the automotive managed services provider, Global Beach Automotive, to deliver a truly integrated e-channel across their dealer networks for an initial three-year term. Initial deployment will commence with Belgium, Germany and Netherlands with other key markets to follow.
Global Beach has an eight-year automotive pedigree and has been providing on-line solutions within the dealer/OEM market on a pan-European basis since 1996. Jaguar and Land Rover chose Global Beach as their preferred partner because of its continued investment into smart technology to support the changing needs of the automotive sector. Moreover, this initiative leverages a shared technology platform that can be rapidly and cost-effectively deployed across all markets and has already demonstrated measurable value for brands including Ford of Europe and Aston Martin.
Christine Downton, Global CRM Manager for both Jaguar and Land Rover brands, commented: "Effective management of our on-line channel is critical to our business and the DWS program is a cornerstone of that strategy. This program is all about ensuring our franchised dealer partners benefit to the fullest extent from the demand that both brands generate.”
She continued: “We were looking for a business partner with a strong track record in this space and one that could support both brands robustly in Europe, as well as providing a flexible offering that allowed our sales companies and dealers to select the balance of modules that was right for them.”
David Cox, Operations Director of Global Beach Automotive observed: “Our appointment by Jaguar and Land Rover is based upon the real advantages that our e-channel offers for both manufacturers and dealers. As a crucial part of our service, we offer phased rollout, end-to-end deployment, training and after-sales support. Our tools are really easy-to-use and seamlessly integrated. We support all our software with comprehensive training and proactive support programs that will ensure that every dealer can realise the full value from our technology, regardless of their location or size. It is a pleasure to have been selected to support both Jaguar and Land Rover with our DWS program.”
Clive Jackson, Founder & CEO of Global Beach Group said: “We are delighted to be working with Jaguar and Land Rover and in particular, the management within both of their National Sales Companies throughout Europe. We are absolutely committed to developing the ‘best in class’ European Dealer Web Service platform and to consistently delivering innovative and valued business solutions for our customers.”
For further information please contact:
Jaguar and Land Rover
Tel: +44 (0) 2476 203321
Global Beach Group
Tel: +44 (0) 207 384 8524
Notes to Editors:
From its beginning as a manufacturer of motorcycle sidecars, Jaguar cars has grown to become one of the world's premier manufacturers of prestigious automobiles. The Jaguar marque continues to stand for unparalleled heritage and a tradition of elegant style, luxurious comfort and refined performance. It has already established a strong on-line presence globally and the provision of a Dealer Website service is central to its customer contact strategy across Europe. For further information about Jaguar, please visit www.media.jaguar.com
About Land Rover
Land Rover aims to bring the Land Rover business close to the consumer and support and enhance the Land Rover brand globally via its on-line channel. The introduction of this Dealer Website service will bring specialist focus to the unique franchised dealer area of the Land Rover business and help establish the Land Rover Classic brand identity and product range at the forefront of consumer choice. For further information about Land Rover, please visit www.media.landrover.com
About Global Beach
Global Beach Automotive has developed specialist knowledge of the automotive sector by working with leading automotive companies such as Jaguar Cars, Aston Martin, Jaguar Racing and Ford of Europe over the past ten years.
The management team has gained an unparalleled depth of professional and consulting experience in dealer website provision over the past eight years and operates within 30 markets and 14 languages. Backed by a four-year £10m investment in its manufacturer agnostic KeycastTM technology platform, Global Beach Automotive is now uniquely positioned to provide end-to-end Dealer Web Services and Used Car Locators for the European automotive industry. Its mission is to become the premier European supplier of on-line automotive solutions.
The Global Beach Group has offices in London and Los Angeles. Other clients include Pearson Plc, The Prudential Group, Cosworth Racing and Hewlett-Packard. For further information about Global Beach please visit www.globalbeach.com
Published on: 12:00AM on 27th July 2004