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The Euro 2004 football championship has had an effect on online transactions in all markets.
UK transactions saw the biggest knock on effect on 24th June when online transactions through TradeDoubler’s network dropped by 12% as football fans flocked to their TV screens to watch England’s quarter-final defeat against Portugal.
Transactions in Sweden, Germany and Spain also dropped slightly on days when the national teams were playing. Interest from Dutch fans appeared to gain momentum as their team progressed through to the semi finals of the tournament with transactions dropping 16% when their side played Portugal on 30th June compared to the same time the week before for their first round draw against Latvia.
Online consumers in France were the least affected by the football. Transactions actually rose on all 3 days of their first round matches although there was a noticeable drop during their quarter final defeat against eventual winners, Greece.
Overall sales and sales values generated through TradeDoubler’s network in June have continued to show a steady growth month on month.
TradeDoubler generated record sales revenues of almost €100 million for its clients last month. These figures support the findings of a new report from Visa, which found that online sales across Europe are growing at a steady rate as retailers make it easier for consumers to buy online. The Visa report found that spending by UK cardholders increased by 123% in the first quarter of 2004.
Across Europe, Spain, Italy and France saw increases of 166%, 144% and 140% respectively. Online sales generated through TradeDoubler’s network over the same period show an increase of 236%.
· Sales in 3 of the top 5 sectors have increased month on month, with Consumer Electronics and Travel showing a slight drop in sales compared to May.
· Year on year, all sectors have grown considerably. Consumer Electronics seeing the biggest gains with an increase of 115%.
· Total sales volumes and sales values have increased steadily in the second quarter of 2004.
Founded in 1999, TradeDoubler is the European leader in providing online marketing and sales solutions. Industry leaders all over Europe have partnered with TradeDoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business. TradeDoubler is headquartered in Sweden with a presence in 15 other markets, and customers include Apple, Dell, John Lewis, Air France and Kelkoo. Please visit www.tradedoubler.com for further information.
T: +44 (0) 208 834 3460
Published on: 12:00AM on 6th July 2004