EIFF is delighted to announce that LOVFiLM is to join the UK Film Council in sponsoring the prestigious Michael Powell Award for Best British Feature at the 2004 Edinburgh International Film Festival.

Michael Powell was one of Britain’s most original filmmakers, with a career spanning sixty years and the award was inaugurated in 1990 to honour imagination and creativity in British filmmaking. All films in the British Gala section of the Festival programme are eligible for the Award. The full programme is announced on 14th July.

The Award is judged by an international jury and carries a substantial cash prize. Previous winners include David Mackenzie for Young Adam (2003), Dominic Savage for Out of Control (2002), Tim Roth for The War Zone (1999), Michael Winterbottom for Jude (1996), and Gillies Mackinnon for Small Faces (1995) Shane Danielsen, Artistic Director of EIFF commented:” ”Presenting the most significant examples of new British cinema is really a major part of what EIFF does, and for this reason the Michael Powell Award is regarded within the industry as a bellwether of quality filmmaking in this country. We welcome LOVEFiLM’s support in helping us maintain this important part of the Edinburgh International Film Festival.”

LOVEFiLM, the UK’s leading online DVD rental service, offers customers access to over 20,000 film titles, 24 hours a day. Backed by Arts Alliance Media, the company also has a history of strong links with independent cinema and the Metropolitan Film School, offering them a wide breadth of film knowledge to bring to the sponsorship.

Says Mark Livingstone, Chief Executive at LOVEFILM: “Working with both the EIFF and the UK Film Council to recognise the talent that exists amongst British filmmakers is something we are delighted to be involved in. Everyone working for LOVEFiLM has a genuine passion for film, and we are proud to be sponsoring such a prestigious award.”

John Woodward, CEO of the UK Film Council: “Celebrating British films is essential to raising the profile of the current wealth of talent the UK is producing. The Michael Powell Award demonstrates that as an industry, we are proud of the films we make and firm in our convictions that there are a growing number of prodigious filmmakers emerging from the British Isles”.

Notes to Editors:
The Edinburgh International Film Festival runs from 18th – 29th August 2004. EIFF started life as a documentary film festival in 1947. At the 57th Festival, there were 121 feature films and 154 short films, additionally EIFF hosted 13 special events featuring Peter Greenaway, Aidan Quinn, Jim Sheridan and others. The Edinburgh International Film Festival is still the longest continually running film festival in the world. The 58th EIFF programme will be available from 14 July 2004.
For any further info: www.edfilmfest.org.uk

LOVEFiLM, available at www.lovefilm.com carries over 20,000 titles and offers a range of membership packages priced from £9.99. There are no late fees, unlimited DVD rentals and free postage. For more information visit www.lovefilm.com


For further EIFF information please contact:
Lindsey Taylor Press Office
Edinburgh International Film Festival
88 Lothian Road, Edinburgh, EH3 9BZ, Scotland, UK
T: 0131 221 8739 F: 0131 221 8730
Email: press@edfilmfest.org.uk web: www.edfilmfest.org.uk

For further LOVEFiLM media information please contact:
John Mayne / Sarah Morgan
Starfish Communications
Tel: 020 7323 2121 Fax: 020 732 0234
Email: morgan@star-fish.net / mayne@star-fish.net

For further UK Film Council information please contact:
Ian Thomson
UK Film Council
T: 020 7861 7861 F: 020 7861 7863
E: ian.thomson@ukfilmcouncil.org.uk

Published on: 12:00AM on 25th June 2004