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***g8wave Delivers Txt-To-Win Mobile Competitions For Orange At Glastonbury Festival***
g8wave (www.g8wave.co.uk), the UK’s premier mobile entertainment, marketing and gateway services provider has been selected by leading mobile phone operator Orange to provide premium text services -to-win competitions at the Glastonbury Festival 2004.
g8wave will provide the txt-to-win application and related connectivity and service maintenance to Orange to allow it to run competitions on behalf of Budweiser, WaterAid and Q Magazine throughout this year’s top music event. Each competition will run for the four days of Glastonbury, with each campaign targeted to generate 10,000 – 15,000 messages each day.
Alisdair Anderson, g8wave’s Sales Director said; “Historically we have always worked in the media space, so this strategic move into brand marketing / promotions is significant for g8wave. The fact that Orange has chosen us to provide services at such an important event at Glastonbury speaks volumes for our capability, expertise and reliability.”
Glenn Elliott, Orange Third Party Services, said; “Orange needed a reliable application and connectivity partner to deliver these campaigns for us and our brand partners and we found g8wave to be the most suitable. We have several other campaigns in the pipeline with g8wave so this deal is just the start of a long and fruitful working relationship.”
The Budweiser promotion is a simple text to win competition with the top prize being entry to the exclusive Pyramid stage viewing gantry. For WaterAid, there is a text to donate promotion where users can donate ₤1 to WaterAid via their mobile phone. There is also a competition mechanic attached to act as an incentive to donate. Finally, for Q Magazine, there is a simple text to win mechanic to support the magazine’s presence at Glastonbury.
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g8wave is a major UK market player in mobile entertainment and revenue services. With gateway connectivity to the six largest networks, g8wave can reach all of the UK’s mobile users with innovative premium entertainment content. Offering clients full service packages, supported by technology expertise and service reliability, g8wave can ensure smooth and efficient campaign delivery.
Launched in the UK in 1996, g8wave is owned by US-based Phoenix Media Group.
For further information, visit www.g8wave.co.uk
If you would like more information on g8wave, please contact:
0207 379 6662
Published on: 12:00AM on 23rd June 2004