The Search Works appoints Nick Lane as Sales Director

24 July 2008, London, UK – The Search Works, the digital performance marketing company and the UK’s largest search specialist, has appointed Nick Lane as the agency’s sales director. Lane will be responsible for pursuing opportunities in new markets, identifying profitable verticals and bringing on board iconic brands to strengthen the company’s portfolio.

Ultimately Lane is tasked with growing The Search Works’ leadership margin; he will be working with the account teams to identify the most profitable vertical markets and growth sectors. He will also develop a close relationship with the newly formed European team to share leads and exchange opportunities.

Commenting on Nick’s appointment, interim MD Chris Simpson said: “We’re delighted to welcome Nick to the team. His sales management and business development experience set him apart from other candidates. We’re confident that his arrival will mark the expansion of our new business pipeline and increase in pitch conversion."

Before his appointment at The Search Works, Nick held a series of senior sales management roles at information company The Thomson Corporation. Most recently he was VP of sales for Thomson Business Intelligence, which saw him managing new business sales activities with clients in over 100 countries.

About The Search Works

Headquartered in London, England, The Search Works is a digital performance marketing company and the UK’s leading search engine marketing specialist. Founded in 1999, the company provides pan-European digital and search marketing campaigns using TSW Searchware 4 technology and the unparalleled knowledge and expertise of its client services team, enabling clients to achieve higher online visibility whilst measuring and maximising returns from online marketing spend. The Search Works continues to build on its success of the past nine years to deliver considered and highly-targeted search marketing solution services, first rate customer service and technological expertise on behalf of its broad range of blue chip clients including Asda, Debenhams, easyJet, Estee Lauder, Eurostar, First Choice, Interflora and The Carphone Warehouse.

In the latest New Media Age Marketing Services Guide, The Search Works was named as the UK’s top search marketing agency with a turnover of £88.62m, over £10m more than it two closest rivals combined.

For further information, please contact:

Andy Nankervis
Firefly Communications
+44 (0)20 7386 1554

Published on: 12:00AM on 24th July 2008