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Neo One, a provider of consumer-driven interactive managed services, announces the launch of its Text-A-Vet service (www.textavet.com), which is delivered through its Text-A-Pro text messaging system. Text-A-Vet means pet owners can send questions by SMS to a qualified vet, and receive a response within the hour.

The service, which costs £1.50 per question, is intended for pet owners who need advice and reassurance, and is straightforward to use. Pet owners simply text the word “vet” followed by their question to short code number 83248. They immediately receive an acknowledgement by text to their phone, shortly followed by the vet’s answer.

The team of vets is headed by chief veterinary surgeon, Jenny Babington, BVetMed MRCVS. She comments: “I came up with the Text-A-Vet idea after talking to a client who brought in her dog for a check up. She said she had a number of pet care questions, but didn’t want to bother me with them. She felt her concerns were insufficiently important for my attention; but she wasn’t sure where to find answers.”

Babington continues: “I was disappointed my client felt she couldn't consult me about her worries - no matter how small. Now, Text-A-Vet means concerned pet owners, who may not want to visit a veterinary practice over less serious matters, can send their questions by SMS, and rest assured they'll quickly receive expert answers."

Hetty Browne, managing director of Neo One, comments: “As a specialist in interactive SMS services, we were immediately attracted by the idea of helping people care for their pets in the correct way, using advice gleaned from Text-a-Vet. Trials of the service have gone well and we expect it to prove popular."

Text-A-Vet is an advice service: it is not intended for use in emergency situations. As always, injured or sick pets must be taken to a veterinary practice for physical examination.

-ends-

Notes to editors

About Neo One

Neo One is a London based provider of consumer-driven, interactive managed services. These include: two-way SMS, nightclub interactivity, internet chat, discussion, SMS text moderation, live event production, and email response management. www.neoone.com

About Text-A-Pro

Text-A-Pro, a Neo One enterprise, connects organisations with their consumers via mobile SMS text message. Text-A-Pro operates in six countries and provides both private white-label and consumer applications across a wide variety of industries and subjects.

www.textapro.com

About Text-A-Vet

Text-A-Vet is a mobile SMS service that provides users with rapid responses to their pet care questions, which are answered by qualified veterinary surgeons. Text-A-Vet is jointly owned by Text-A-Pro and Neo One.

www.textavet.com


For further information, please contact:
Hetty Browne
Managing director, Neo One
Tel: +44 (0)845 458 1614
Email: press@neoone.com

Published on: 12:00AM on 19th May 2004