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· Provides multi-currency and multi-lingual facility to support Insight Music's European business
· Will maximise sales by offering a local solution to customers in Germany and Italy as well as the UK
Insight Music, part of the EMI Music Group and the biggest music direct response TV advertiser in Europe, has selected Shopcreator technology to power its new pan-European e-store. Shopcreator, the portal and e-business solution provider, will build a multi-lingual, multi-currency online store to provide Insight Music with a cost-effective sales channel to support its European music business. For the first time, Insight Music customers will be able to view Insight's TV commercials online before purchase. This will help to maximise sales across the company's product range, with the site expected to pay for itself within a year.
Insight Music began trading online in the UK in 2000 with the Shopcreator Stall solution. The new European e-store will be powered by the Shopcreator Apex Professional solution which will allow Insight Music to communicate with customers in three languages - English, German and Italian - and offer up to half a million products on the web. Customers can place orders online and these will be integrated with the back-office for accounts and fulfilment. Insight Music's e-store will be fully live in early 2004.
"We mainly advertise on television, so it's difficult to promote more than one CD compilation at a time. We will encourage customers to visit our site so that we can offer them an extended range of targeted products, helping us to maximise sales," said Denise McRae, Joint Managing Director of Insight Music. "The new Shopcreator-powered site gives Insight the opportunity to market test a huge range of compilations at low cost and will provide a solid platform for growth.
"We started e-commerce with a Shopcreator Stall in 2000," Denise McRae added. "This gave us a fantastic start in trading on the web and the low-cost solution actually delivered a complete return on our investment within days. The success of that initial project, and in particular the support we received from Shopcreator, gave us confidence and convinced us we could achieve a great deal by expanding our online sales channel on a European basis. And, because the solution is so flexible, we are already considering adding a French language site next year."
Andy Kitchener, CEO, Shopcreator, said: "This is exactly why we designed the Shopcreator E-business platform in scalable modules. With Shopcreator we are providing customers with a proven solution that can scale from the smallest SME right through to major corporates and the public sector - allowing customers to scale their Internet operations to precisely match their changing business and process requirements."
About Shopcreator Apex Professional:
Shopcreator Apex Professional is the choice for businesses who want more
than just e-commerce from their site. As well as allowing an almost unlimited number of products, the solution has many advanced features including advanced shipping calculator, discounts system, customer registration system and affiliate tracking.
Shopcreator Apex Professional may also take advantage of our bespoke integration and design services to help them create a unique branding and shopping experience.
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About Insight Music Limited:
Insight is a record company committed to creating compilations specifically for the mail order market. Established in 1995, Insight is the biggest music only direct response TV advertiser in Europe. Each themed compilation CD is sold direct to the customer to keep prices competitive. A typical collection offers four CDs, featuring at least 60 top tracks, for just £29.99. Customers are not required to join a club or make a long-term commitment. Visit www.insightmusicltd.com
Shopcreator is a leading provider of portal and e-business solutions to public sector, SME and corporate organisations, with leading customers including, Sainsburys, the Co-Operative Group, Safeway's, Watford FC, London Irish Rugby Club, the Science Museum, Girl Guiding Association, Sheffield Theatres, Yorkshire and Humber Assembly, Aston Villa FC and the Daily Mail. The company provides end-to-end e-business solutions including education and training, consultancy, bespoke software, graphics design and full project management. Shopcreator was recently listed as one of the Sunday Times/ARM Tech Track 100 fastest growing unquoted technology companies, and was also ranked by Deloitte & Touche as one of the fastest-growing e-commerce companies in the UK. Visit www.shopcreator.com
For more information please contact:
IBA, PR for Shopcreator
Tel: 01780 721433
Insight Music Ltd
Tel: 0207 7957493
Published on: 12:00AM on 27th January 2004