The annual Levi's® Digital Arts Award (LDAA) are calling for tutors to register so they can enter their students for the LDAA.

Established in 2003, the LDAA is an initiative by Levi's® Europe to foster young and emerging talent in New Media Art and Design. It gives students an opportunity to design for one of the world's most recognised brands, working to a real brief and with the possibility of their work appearing on the Levi's® Europe brand website,

"It makes sense to try to integrate this competition as much as possible with existing coursework, and so selecting the tutors as the central point of contact between the college and helps streamline the overall administration of the competition. It's in no way compulsory that tutors register, but due to the popularity of LDAA, we'd just prefer it if you did!" said Helene Venge, Digital
Marketing Manager, Levi's® Europe.

Not only do the short-listed students get an opportunity to appear on the Levi's® Europe website, the overall winning student will receive an Apple iBook and an opportunity to partake in the internship program* at the award-winning agency Lateral, Levi's® Europe's digital marketing agency.

"All of us in the early days learned by example so we are looking for the next generation to lead in the same way. This reflects the true spirit of the Levi's® brand and we are happy to be a part of it," said Jon Bains, Chairman of Lateral.

Levi's® Europe will provide design assets. These will be sent out on a CD, with the brief, to all registered tutors on the 9th of February 2004.

All student entries are to be in by the 19th of April 2004.

A shortlist of five entries will be selected by a panel of top creatives from Levi's® Europe, BBH (Levi's® advertising agency) and Lateral. The finalists will be displayed on the site and the public will be invited to vote for the winner.

Due to the fact that the Levi's® Europe website infrastructure is quite complex, it is important that all students entering the competition complete their entries to defined specifications. Please visit the site to get a feel of the way it works. Any entries that do not follow these specifications will unfortunately be not be entered
into the competition.

Entries will be accepted in any of the five major languages on the site. English, French, German, Italian and Spanish.

For a complete list of the Terms and Conditions visit in English, in French in Spanish in German in Italian

If you require further information on Levi's® Europe or Levi's® Digital Arts Award, or wish to interview Helene Venge, Levi's® Europe Digital Marketing Manager please call Karen Durham-Diggins on +44 (0) 20 8989 2541 or email


*Please note that although the internship is offered as a prize the directors of Lateral (Net) Ltd. reserve the right the refuse a candidate if they prove unsuitable.

Levi Strauss & Co -
One of the world's leading branded apparel companies with sales in more than 100 countries worldwide. Since their invention in 1873, Levi's® jeans have become one of the most successful and widely recognized brands in the history of the apparel industry.

Levi's® Europe pushes further the online brand experience for Spring 2004 by adding a number of new features to its European website,, aimed at their target audience of 15-24 year old girls and guys.

The site, developed by Levi's® Europe's digital marketing agency, Lateral, has already won a bronze Cyber Lion and a BIMA.

Lateral, is a small, but perfectly formed, independent Interactive consultancy, that packs a punch with heavy weight clients.

UK based Lateral, established in June 1997, has evolved into a unique consultancy that focuses on providing their clients with creative strategies and then executing them, using a support network of symbiotic business partnerships with specialist companies and their own network of companies.

Their pioneering expertise and professional approach has attracted recognition both within the new media industry, having been awarded several times for their work, as well as the consumer market as can be seen by their client list.

Published on: 12:00AM on 21st January 2004