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London, UK, 20th January 2004 –- Participation TV specialist Red Fig has been appointed for the second consecutive year to manage the public vote for Granada’s BAFTA winning series I’m A Celebrity…Get Me Out Of Here!.

Red Fig’s Gallery Manager will capture the votes from all platforms (telephony, SMS and iDTV) in real time and report them live via the web to the production teams both in the UK and on location in Australia. Votes during week one will determine which celebrity performs the daily Bushtucker Trial, and in the second week viewers will vote to keep their favourite contestant in the camp. The celebrity with the least number of public votes each night will be evicted.

The previous series was a huge hit with British viewers peaking at an impressive 50% share with more than 12.5 million viewers tuning in for the live final, in which ex-England cricketer Phil Tufnell was crowned King of the Jungle. Red Fig handled the phone, SMS and iDTV votes over the course of the series, which generated over £1,000,000 for charity.

Katrina Moran, Head of Content, Granada Interactive comments:
“Audience participation is integral to the success of Celebrity and Red Fig provides the means to manage it exactly according to our needs, leaving us free to focus on the production demands. It’s important to enable viewers to vote via the medium that most suits them, be that phone, SMS or iDTV. It’s crucial that the vote is both 100% accurate and auditable, and that votes can be processed in real time so that viewers can continue having their say right up until the very last second. Red Fig proved both its technology and its ability to meet those challenges last year. Without which we’d be hard pushed to run a live public vote of this scale, let alone keep up to speed with detailed real-time results from another Continent.”

James Stoney, Red Fig Business Development Manager adds:
“We are delighted to be re-appointed by Granada following our work on the runaway success of last year's ‘Celebrity’. The format poses a unique set of challenges that go beyond those just associated with capturing very high volumes of audience interaction. Add to that sophisticated aggregation of the data across multiple platforms with absolute accuracy live and in real time, and doing so across time zones and Continents, and you get just the kind of complexity that Gallery Manager was created to handle. It’s a challenge that puts us in our element and showcases the unique benefits that Gallery Manager was designed to bring to Participation TV.”

- MORE -

Red Fig will receive SMS votes from Broadsystem and iDTV votes from Granada / Sky before aggregating them with the telephony votes to provide the full results data.

The new series starts on Monday 26th January at 9pm on ITV1 and broadcasts on ITV1 every night for a fortnight, followed by a live show on ITV2 as well as live streaming throughout the night, repeated the following day on ITV2.

- ENDS -

Media Contacts:

Heidi Scrimgeour – Red Fig
Tel: +44 (0) 20 7944 0514
Email: hscrimgeour@redfig.com

Nikki O’Shea - Granada
Tel: +44 (0) 20 7261 8105
Email: nikki.o’shea@granadamedia.com

About Granada
Granada is home to an impressive variety of national and international creative talent. Having built up its programme production business over the last forty years, Granada has become one of Europe’s largest commercial programme producers and the largest programme producer for ITV. Located under Granada Productions are all our programme making operations, our interactive and online businesses, Granada Film, and production companies in Australia, North America, Germany and Hong Kong as well as Granada International, our international distribution arm.

About Red Fig
Red Fig is the UK’s leading provider of Participation TV solutions. Our unique Cross Media System (XMS) technology enables the creation of innovative, interactive applications that enhance TV content, stimulate viewer participation and create new revenue streams for broadcasters and advertisers. Viewers can use conventional or mobile telephony, SMS, wireless, web and iDTV devices to interact with both live and pre-recorded shows on all platforms (i.e. analogue, digital terrestrial, cable and satellite), and their responses can be broadcast live to screen as dynamic graphics updating in real time. Founded in 1996, Red Fig has integrated its unique technology into the largest UK telephony infrastructure through a strategic partnership with BT.

Published on: 12:00AM on 20th January 2004