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Exponential hires VisualDNA exec to drive programmatic growth

In an effort to drive its new programmatic offerings, Exponential Interactive has appointed Visual DNAs Jon Hewson as UK Sales Director. Prior to VisualDNA, Hewson was at US digital entertainment tech giant Rovi. He also held senior roles at GCap Media and Border Television and co-founded GMG R...
Published on: 6:42PM on 8th February 2016

SignStix® partners with technology specialists Arcstream to deliver customised digital experiences

Award-winning digital engagement platform SignStix® has partnered with digital technology and interactive solutions provider Arcstream to provide highly engaging, customised display solutions for the retail and corporate sectors. Established in 1995, Arcstream boasts an impressive reputation ar...
Published on: 10:01AM on 8th February 2016

"Let's Move it!" - says Tom Vaughton of VARN Media - be more creative!

Creativity isn’t easy. The kind of creative thinking that drives truly innovative ideas requires time and space. We recommend that once a day you stop looking at your computer screen and spend at least 5 minutes letting the ideas flow. To help you do this here’s some ideas to be more creative: ...
Published on: 1:40PM on 5th February 2016

Online Outstrips In-store For European Shoppers According to Research from Akamai

Akamai Technologies, Ltd. today announced the findings of its European Consumer Holiday Shopping Plans survey. The research, conducted with consumers in the UK, Sweden, Italy, Spain and France in December 2015, reveals that two-thirds of respondents intended to do their holiday shopping online, w...
Published on: 2:46PM on 4th February 2016

Jellyfish hires Paramjeet Sanghera as chief technology officer

Global digital marketing agency, Jellyfish, has appointed Paramjeet Sanghera as its first chief technology officer where he will head up the agency’s technical offering and vision. Sanghera joins Jellyfish from iCrossing where he held the role of senior vice president, technology since 2008. He ...
Published on: 10:17AM on 4th February 2016

Emarsys Achieves 100% New Business Growth in 2015

Strong Demand and International Expansion, Fuelled by Innovation, Served as Primary Drivers of Success Vienna, AT – February 3, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, announced an increase of over 100 percent in new business growth year-over-year. As ...
Published on: 2:52PM on 3rd February 2016

Periscope™ Appoints Paul Thompson as VP and Global Sector General Manager for Consumer Goods

New York – February 3, 2016 – Periscope™, a McKinsey Solution focusing on price, promotion, and assortment optimization, announced today a senior-level appointment. Paul Thompson has been named Vice President and Global Sector General Manager for Consumer Goods industries to further support Peris...
Published on: 2:35PM on 3rd February 2016

Sixteen for 16 - Topical SEO Tips for the year ahead, from VARN Media’s Tom Vaughton

The now famous 200+ Google ranking factors have become a popular cornerstone of SEO and at their heart is the aim to make the best websites shine the brightest. On a daily basis we are asked to help clients get their SEO essentials right and we find that the best advice is often the most simple. ...
Published on: 1:51PM on 29th January 2016

Tom Vaughton of VARN Media shares the secret of how Pay Per Click will evolve in 2016

Things are changing fast in the Pay Per Click arena, so as you prepare your PPC marketing strategy, here are some key areas of focus for brands and businesses to succeed with paid search, display, and retargeting in 2016. 1. Mobile conversion will be key. Many people are using their phones for ...
Published on: 12:41PM on 29th January 2016

SignStix® makes shortlist for Tech Trailblazer Awards 2016

UK-based digital engagement platform SignStix® has been shortlisted for the prestigious Tech Trailblazer Awards. SignStix® is a finalist in the Cloud Trailblazers category, with its cloud-based end-to-end solution used across a range of industries to drive customer engagement. The category celeb...
Published on: 10:05AM on 28th January 2016

SignStix® announces latest software release to include web preview feature and more

SignStix® has announced its latest software release - SignStix® Mamba (version 2.9, early 2016). Customers will benefit from a range of user interface improvements, including the ability to preview signs, sequences and videos combined, as well as easily creating signs with custom dimensions. As ...
Published on: 10:19AM on 26th January 2016

9 in 10 companies in Australia and New Zealand agree that marketing technologists are becoming ‘increasingly vital to successful businesses'

Sydney, 25 January 2016 The positive attitude towards marketing technology is also reflected in the vast majority (86%) of company respondents saying that technology is helping marketers ‘make better marketing decisions’. This is a key finding from the The Rise of Marketing Technologists report...
Published on: 10:37PM on 24th January 2016

RedEye Announce New Partnership with AB Tasty

RedEye are delighted to announce their new partnership with AB Tasty, the SaaS solution providers that help data-driven marketers to ease the process of A/B testing, personalisation and re-engagement. AB Tasty’s tool helps marketers to make data-driven decisions through A/B & multivariate testin...
Published on: 4:40PM on 22nd January 2016

RedEye Achieves ‘Outstanding’ Status in Best Companies Survey

As an organisation growing at an increasingly quick pace, RedEye decided it was imperative to implement its first employee opinion survey in October 2015. RedEye has always been focused on employees, showcased in the extensive range of employee benefits now on offer and it was about time we heard...
Published on: 4:38PM on 22nd January 2016

Improved Optimisation of Cross-Channel Customer Engagement: Announcing Optimizely's Integration with RedEye

RedEye, the Multi-Channel Personalisation and Conversion Rate Optimisation specialist, and Optimizely, the leading Experience Optimisation Platform for A/B testing and Personalisation today announced a seamless integration. RedEye’s Multi-Channel Personalisation Platform ‘Contour’ allows you to ...
Published on: 4:35PM on 22nd January 2016

Customer experience defines marketers’ priorities for 2016: new research

21 January 2016 The customer’s experience and the content to support it continue to be top priorities for both marketers and their agencies when they think about where opportunity lies, according to a global survey of more than 7,000 marketers and ecommerce professionals. Just over a fifth (22%...
Published on: 4:25PM on 21st January 2016

ZONE BOOSTS INTERNATIONAL GROWTH PLAN WITH GERMAN CONSULTANCY BUY

Zone has acquired leading German digital agency conceptbakery as part of its ambitious growth strategy. Already one of the largest independent agencies in the digital marketing sector, the acquisition will see Zone further enhance its ability to deliver for international clients across Europe. ...
Published on: 9:55AM on 21st January 2016

Gravytrain merges PR and SEO with “Jam & Spoon”

Rapidly expanding digital marketing agency Gravytrain has recently added a new PR division to their portfolio named “Jam & Spoon”. The decision to create a new department The Gravytrain that came from the Digital Team widening their offerings in terms of content promotion and outreach. Gravytr...
Published on: 9:17AM on 19th January 2016

Amaze One appoints new Data Strategy Director

Amaze One, the CRM agency based in London, Manchester and Bristol, has appointed Paul Kennedy as its new Data Strategy Director. Paul, the former Head of Consulting at Callcredit Information Group, will lead data strategy for Amaze One with input into Occam, the St Ives sister company. His role ...
Published on: 4:29PM on 18th January 2016

SignStix® announces exciting partnership with Mainstreet, providing end-to-end digital solutions to retail sector

SignStix® has formed an exciting partnership with US-based corporation Mainstreet Inc., to provide a full end-to-end digital engagement solution to global retailers. With over 15 years in the retail technology industry, Mainstreet specialises in the nationwide support of best-in-class in-store s...
Published on: 2:02PM on 18th January 2016