40 media buyers now signed up to the Bitposter platform, double the number from 6 months ago

Bitposter, the leading automated platform for trading out of home (OOH) media, today announces it has signed up Rakuten Marketing, Equimedia and Greenlight to its General Marketplace, bringing the number of buyers to 40, up from 20 in July 2017. Rakuten Marketing joins as a division of Rakuten ...
Published on: 3:40PM on 12th February 2018

Differentiate or Fall Behind says MetaPack’s Patrick Wall Opening The Delivery Conference

Mid-market eCommerce retailers and brands must differentiate in order to survive against the considerable might of Amazon, Alibaba and eBay. This was the urgent message from Patrick Wall, founder and director of MetaPack, in his keynote speech at The Delivery Conference in London yesterday. Ope...
Published on: 4:50PM on 31st January 2018

MetaPack’s Growth Trajectory Continues Through Record Peak

Company Announces Major Product Launches MetaPack, the global leader in eCommerce delivery technology, has announced record revenues for calendar year 2017 and has achieved profitability in every month, reinforcing the value of its continuing investment programme. The fourth quarter of 2017 al...
Published on: 3:19PM on 30th January 2018

Labour Movement partners Econsultancy APAC to prepare marketing practitioners for changing roles amidst technological disruptions

Emerging Trend That Is Disrupting the Global Marketing Industry 1. The global marketing and communications industry is facing a shakeup in the top seats. Chief Marketing Officers are seeing their roles being consolidated into Chief Growth Officers as they take on marketing, strategic and commerc...
Published on: 8:56AM on 30th January 2018

Bitposter signs up OOH media owners Showcase Outdoor, Screach and Mall Communications to increase regional reach

Bitposter, the automated platform for trading out of home (OOH) media, today announces partnerships with three new media owners: Showcase Outdoor, Screach and Mall Communications. This brings the number of media owners within its General Marketplace to 45, delivering coverage across 97 per cent o...
Published on: 9:43AM on 24th January 2018

Periscope By McKinsey Announces Availability of its Sales Solutions on the Anaplan Platform

New York and London – January 23, 2018 – Periscope® By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, has announced that Periscope® Rep Planner, part of its Sales Solutions is now available on the An...
Published on: 1:29PM on 23rd January 2018

Delivery from every angle – Inspirational speakers, new solutions and networking opportunities on the agenda at ‘The Delivery Conference’ 2018

MetaPack hosts its ninth annual event, presenting the industry’s leaders and heroes, talking eCommerce and customer experience, logistics and carriers LONDON – 18 January, 2018– MetaPack, the global leader in eCommerce delivery technology, is gathering leading lights from the retail and carrie...
Published on: 4:00PM on 18th January 2018

DRAW IS ACQUIRED BY OLIVER WYMAN

LONDON, 11 January 2018 Draw, one of the UK’s leading digital transformation agencies, has been acquired by global management consultancy Oliver Wyman, a wholly owned subsidiary of Marsh & McLennan Companies [NYSE: MMC]. Draw will join Oliver Wyman’s Digital practice, delivering digital strate...
Published on: 9:05AM on 11th January 2018

OOH is a New Revenue Opportunity for Digital Agencies in 2018

With the challenge of GDPR and issues around viewability, measurement and ad fraud impacting on the digital marketing industry, there has never been a better time for this sector to look at the opportunities that fall outside of its traditional channels. This means identifying fast-evolving medi...
Published on: 12:41PM on 10th January 2018

Econsultancy launches Mini Masters in Digital Marketing

Leading global digital publishing, consultancy and training group Econsultancy has launched the Mini Masters in Digital Marketing. With a strong emphasis on immediately applicable skills, it is designed to give professionals a powerful means to advance their skills in a structured way through an ...
Published on: 3:45AM on 9th January 2018

Scandit Survey Suggests Retailers Missing In-Store Sales Opportunities

74% of shoppers feel positively toward brick-and-mortar retailers, but lack of digital engagement sends them elsewhere to buy Findings from a recent Scandit consumer survey of more than 1,500 respondents in the US, UK and Germany suggest brick-and-mortar retailers are missing valuable opportunit...
Published on: 5:12PM on 14th December 2017

Econsultancy APAC, e2i and NTUC launch funded Professional Certificate in Digital Marketing

Leading global digital publishing, consultancy and training group Econsultancy, the Employment and Employability Institute (e2i) and the National Trades Union Congress (NTUC) U Associate has jointly developed the Professional Certificate in Digital Marketing in Singapore targeting to train at lea...
Published on: 4:00AM on 11th December 2017

ZONE WINS BMW GROUP UK RETAINED BRIEF

BMW Group UK has appointed digital agency Zone as its retained retail marketing services agency for its BMW, MINI and Motorrad brands in the UK and for Rolls-Royce globally. Zone won the brief following a final five-way pitch initiated by The Observatory International. The agency has been taske...
Published on: 3:01PM on 4th December 2017

Massive increase in parcel deliveries over Cyber Weekend exceeds predictions, says MetaPack

LONDON – 29 November 2017 – A huge rise in delivery volumes processed across the MetaPack delivery platform of 26% year-on-year over Black Friday and the Cyber Weekend, outpaced even the most optimistic predictions made by the company in the run up to the Peak weekend. MetaPack, the global lead...
Published on: 2:05PM on 29th November 2017

MetaPack Adds to Growing Carrier Programme with New Partner MHI Delivering Broader Scope of International Services for Retailers and Brands

LONDON – November 20, 2017 – MetaPack, the global leader in eCommerce delivery technology, has announced a new partnership with Mail Handling International (MHI), the developer of global postal logistics solutions, which further boosts its rapidly growing Certified Carrier Programme. The partner...
Published on: 1:16PM on 20th November 2017

Nomensa helps Innovate UK transform online grants application service

The digitisation of the Government’s Innovation Funding Service (IFS) is set to transform the UK economy and support business growth further through improved accessibility and usability. The UK’s innovation agency, Innovate UK developed its large-scale, end-to-end online grants application and ...
Published on: 3:00PM on 17th November 2017

Jellyfish grows dynamic creative proposition in the UK with new hires

Digital agency Jellyfish has bolstered its creative offering by appointing a UK team dedicated to building its dynamic creative proposition in the UK. Headed up by Shane Smith, who has been named head of creative production, the team also includes Joey Padasian and Pavel Krymski who join as crea...
Published on: 9:42AM on 15th November 2017

Half of online shoppers abandon a purchase if they can’t get the delivery choices they want according to new research

MetaPack Survey: retailers must get delivery right, or risk losing customers London – November 14, 2017 Retailers and brands cannot afford to become complacent about the strategic role that delivery plays in their eCommerce strategies according to new research. Half of all shoppers will abandon ...
Published on: 11:40AM on 14th November 2017

Scandit Launches Barcode Scanner SDK for the Web, Brings Barcode Scanning to the Browser

Enterprises can enable customers, employees and partners to perform mobile scanning without downloading an app Zurich, Switzerland – November 13, 2017 - Scandit, the leading developer of next-generation mobile data capture solutions based on computer vision, augmented reality and machine learni...
Published on: 9:39AM on 13th November 2017

Periscope By McKinsey And Dynamic Yield Announce Global Alliance for Enhanced Multichannel Personalization

London – November, 2, 2017 – Periscope® By McKinsey, a suite of Marketing and Sales solutions, today announced that it has forged a global alliance with Dynamic Yield, a leading personalization solution provider, currently personalizing content for more than 600 million monthly active users. The ...
Published on: 1:05PM on 2nd November 2017