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While NetValue shows that MSN is currently the biggest online advertiser, its strategy seems to be working, as Jupiter MMXI figures reveal that it also has the highest reach into the UK online population, more than 63%.

While NetValue shows that MSN is currently the biggest online advertiser, its strategy seems to be working, as Jupiter MMXI figures reveal that it also has the highest reach into the UK online population, more than 63%. This listing is dominated by ISPs and Portals, yet one retail site and one news site made positions nine and ten respectively - Amazon, and the BBC.

<b>Jupiter MMXI - Top 10 UK Internet Properties by Reach</b>

1. Microsoft 63.4%

2. Yahoo! 44.5%

3. AOL 36.8%

4. Dixons 33.1%

5. Lycos 25.4%

6. BT 25%

7. Excite 20.3%

8. Ask Jeeves 19.5%

9. Amazon 18.4%

10. BBC 17.7%

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Published 9 February, 2001 by NMA Staff

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