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Event Details

Date
June 22 2011 (8:30am – 10:15am)
Venue
Etc Venues, The Hatton, London, United Kingdom
Duration
About 2 hours
Cost
$160.00 per attendee

Sorry, bookings for this event are now closed.

Overview

This briefing will provide marketers with an insight into social games and the psychological mechanics they use to boost customer engagement and brand awareness.

As multichannel commerce becomes commonplace, it’s more important than ever to focus on long-term engagement and coherence, creating a uniform, satisfying customer experience across every platform.

Recently, social gaming & gamification has become an increasingly important part of this mix, using game mechanics to enhance UX and guide user behaviour.

Program

This Innovation Briefing will cover:

·         The history of games & 'game mechanics': what are 'games', why are people playing games (homo ludens), what makes games 'fun' or addictive

·         Casual & social games: how games took over the world (explosion #gamers, new audiences, new metrics-driven generation of game designers, brands getting more involved and examples of how brands work with games)

·         Game mechanics: psychology & examples (e.g. FarmVille) - compulsion & feedback loops, how clever tricks drive viral growth, monetization, engagement

·         From games to gamification: definition & key areas of interest (loyalty programs, customer acquisition/sales, viral marketing, engagement, conversion)

·         Cases, examples & key learning's so far (for both B2B & B2C companies)

·         The future of social games & gamification

Speakers' and panelists' profiles

Raf Keustermans

Raf Keustermans

Raf Keustermans is an experienced marketing and business leader in the digital media & entertainment industry. As the former Global Marketing Director of EA Playfish, he knows the ins and outs of social media and social games. Prior to Playfish, he headed up the European arm of EA’s successful freemium casual games platform Pogo.com. Before that he worked as a project manager & strategic planner for agencies like BBDO, Grey and Publicis (1998-2005) and as the Head of Marketing for leading online gambling operator Unibet in Western Europe (2005-2008). Raf is currently working as an independent consultant and social media strategist.

Venue


Etc Venues, The Hatton

51-53 Hatton Garden
London
EC1N 8HN
United Kingdom

Google Maps

Inquiries

For any enquiries, please contact training@econsultancy.com or call 020 7269 1470.

Event Details

Date
June 22 2011 (8:30am – 10:15am)
Venue
Etc Venues, The Hatton, London, United Kingdom
Duration
About 2 hours
Cost
$160.00 per attendee

Sorry, bookings for this event are now closed.