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Event Details

This event is accompanied by the Online Marketing Masterclasses 2008 - Presentations report.

November 19 2008 (9:00am – 5:30pm)
Royal Institute of British Architects, London, United Kingdom
1 day
$1,045.00 per attendee

Sorry, bookings for this event are now closed.


In just one day, learn about best practice online marketing across the customer acquisition, conversion and retention cycle. Hear from expert practitioners about what's available as part of your online marketing toolbox, what works best, and how to measure and optimise performance.

We will be answering the following fundamental questions:

  • How do you use online marketing approaches to get the right potential customers to your site?
  • Once there, how do you get them to do what you want them to?
  • And once they're customers how do you retain them and grow their value to you?
  • How do you measure and optimise the success of your online marketing activities?


09:00 – 09:25 Registration and Coffee
09:25 – 09:30 Introduction: Ashley Friedlein, CEO, Econsultancy
09:30 – 10:00 ACQUIRE Keynote: Matt Simpson, Chair of IPA Digital Media Group and Head of OMD Group Digital
10:00 – 10:30 ACQUIRE: Case Study 1
Dave Mutton, Marketing Director Online, Stepstone
10:30 – 11:00 ACQUIRE Case Study 2
Duncan Jennings, MD & Founder, eConversions (and welovelocal.com, VoucherCodes.co.uk etc.)
11:00 – 11:30 Tea / Coffee
11:30 – 12:00 ACQUIRE: Panel Q&A
12:00 – 12:30 CONVERT: Keynote
Adam Goodvach, MD, Global Reviews
12:30 – 13:00 CONVERT: Case Study 1
Julian Brewer, Head of Online Sales & Content, Barclays
13:00 – 14:00 Lunch
14:00 – 14:30 CONVERT: Case Study 2
Chris Roe, General Manager Sales & Distribution, Virgin Holidays
14:30 – 15:00 CONVERT: Panel Q&A
15:00 – 15:30 (coffee)
Angus Cormie, Site Management, DELL
15:30 – 16:00 Tea / Coffee
16:00 – 16:30 RETAIN & GROW: Case Study 1
Jos Smith, Global Interactive Manager, Cadbury
16:30 – 17:00 RETAIN & GROW: Case Study 2
Lawrence Merritt, Commercial Director, Photobox
17:00 – 17:30 RETAIN & GROW: Panel Q & A
17:30 Close: Ashley Friedlein, CEO, Econsultancy
17:30 – 19:00 Drinks Reception & Networking (optional)

Who should attend?

People who already know about online marketing but want:

  • To learn about how all the various approaches and techniques fit together as a whole
  • To benchmark and consolidate what they already know
  • To plug holes in their knowledge
  • To meet and network with peers

A degree of knowledge and expertise is assumed so this is not for beginners but intermediate – advanced practitioners. Typical attendees are:

  • Director or Head of E-commerce / Interactive / Marketing
  • Marketing / E-commerce / New Media / Interactive Managers
  • Strategists / Business Analysts
  • Consultants
  • Vendors / Suppliers / Agencies in these areas

Who is coming?

  • Interactive Marketing Manager, Camelot Group Plc
  • Web Analytics Manager, Reed Business Information
  • Business Development Director, Specific Media
  • eCommerce Manager, The Childrens Mutual
  • Marketing Analyst, Nottingham Trent University
  • CEO, Search Laboratory
  • Group Ecommerce Manager, InterGlobal
  • Online Marketing Manager, Game Group plc
  • Group Ecommerce Manager, InterGlobal
  • Account Director, Upfront
  • Country Manager UK & Ireland, AT Internet
  • Director, Lifetime Health
  • Head of New Media, Travelsphere
  • Commercial Director, Huddle.net
  • Head of Acquisition & Partnerships, Photobox
  • Online Marketing Manager, NET-A-PORTER.COM
  • Managing Director, Browser Media
  • Marketing Manager, Jobsite (UK) Worldwide
  • Head of Interactive Content, QVC
  • Sales Director, Yesmail
  • Head of Business Development, Cogapp
  • Head of Online & Telesales, T-mobile UK
  • Online Marketing Manager, MySpace
  • Online Marketing Manager, The Reader's Digest Association
  • Marketing Manager, Disney
  • Head of Business Development, Tamar
  • Senior Manager, Detica
  • Account Director, Pod1
  • Editor, Smartlandlord.co.uk
  • Managing Director, Exstatik
  • Marketing Director, Netsuite
  • Marketing Campaign Manager, Stepstone
  • E-propositions Manager, KLM
  • Project Manager, Enzyma HB
  • E-commerce Poject Manager, The Eden Project
  • Senior Manager Strategic Partnerships, eBay UK
  • Managing Director, Education, Scholastic UK
  • Head of Sales and Marketing, i-to-i UK
  • CMO, Glui ApS
  • Strategic Enterprise Architect, T-Mobile
  • Digital Marketing Director, EMAP
  • Product Strategy Manager, ZYB / Vodafone
  • E-Business Development Manager, Paperlinx Europe
  • Managing Director, Qube Media
  • CMO, Exabre
  • Marketing Manager, Verisign
  • Managing Director, Mapa International
  • Marketing Manager, iCrossing
  • Digital Marketing Manager, Barbon Insurance
  • Head of New Media and Digital, BBC
  • E-business Director, Kuoni Travel Limited
  • Senior Marketing Manager, GE Money
  • Managing Director, Amara
  • Senior eBusiness controller, AXA PPP healthcare
  • Senior Manager, Apple
  • Director of Search, eConversions
  • CEO, MRM Worldwide
  • CMO, Avantless
  • Web Marketing Manager, LGE Europe
  • Digital Marketing Manager, Mirror Group
  • Managing Director, Itineris Limited
  • Head of Online Sales & Content, Barclays
  • General Manager Sales and Distribution, Virgin Holidays
  • Communications Manager, VocaLink
  • E-marketing and Brand Manager, London Business School
  • Managing Director, Serenata Flowers
  • Director, GPMD Ltd
  • Marketing Director Online, Stepstone
  • MD & Founder, eConversions
  • EMEA Marketing Manager, Verisign
  • Director, NixonMcInnes
  • Online Marketing Controller, BSkyB
  • E-Business Strategy Manager, Domestic & General
  • HP.com Manager, Hewlett-Packard
  • CMO & Strategy Director, GE Money
  • VP Marketing, Convera
  • Director, Secretsales.com
  • Group Account Director, John Brown Media
  • Marketing Director, Ryman
  • Director, ProDirect Soccer
  • Managing Director, AdSyndicator Ltd
  • E-commerce Manager, Fragrance Direct
  • E-commerce Manager, Kwik-Fit Insurance
  • Director, Instant Access Technologies
  • E-commerce Controller, Peacocks
  • Web Co-ordinator, The Society of Chiropodists and Podiatrists
  • Senior Manager eMarketing, Abbey
  • Senior Strategic Planner, TMW
  • Head of Online Sales and Marketing, BSkyB
  • Head of Marketing Communication, Middlesex University
  • Director, Chocolate Communications
  • Group Marketing Director, HarperCollins
  • Director, Upfront
  • Head of Digital, Strategem
  • Senior Internet Marketing Manager, Swinton
  • Head of E-commerce, Fortnum & Mason
  • Head of E-commerce, Ryman
  • Head of Digital, OMD Group
  • MD, Global Reviews
  • Site Management, DELL
  • Chief Marketing Officer, Internet Solutions
  • Global Interactive Manager, Cadbury
  • Product Marketing Manager, Confirmit
  • Commercial Director, Photobox


Royal Institute of British Architects

66 Portland Place
United Kingdom

Google Maps

Cost details

Standard price £695. Book before 25 October 2008 and save 10% on the standard price. Gold and Platinum members save a further 10%. Diamond members save a further 20%.


Contact us with any questions or enquiries. 

Event Details

This event is accompanied by the Online Marketing Masterclasses 2008 - Presentations report.

November 19 2008 (9:00am – 5:30pm)
Royal Institute of British Architects, London, United Kingdom
1 day
$1,045.00 per attendee

Sorry, bookings for this event are now closed.