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Event Details

June 7 2016 (9:00am – 5:00pm)
etc.venues St Paul's | 200 Aldersgate, London, United Kingdom
1 day
$715.00 per attendee

Book now


See tomorrow… today. 

For eleven years, Future of Digital Marketing (FODM) has been the number one conference for innovative digital thinkers to discover not just what’s on the horizon, but what can be done about it. 

Open your eyes to emerging trends, be inspired by innovative case studies, and witness actionable insights to inform your next marketing strategy, and improve the way you do business.

Join this unmissable event to…

  • Be inspired by digital pioneers discussing the biggest topics making an impact now, and into the future
  • Gain edge over your competitors by gathering information on key developments in digital and tech
  • Implement innovative strategies within your business by meeting with specialists, agencies and futurists who can help shape your ideas
  • Prepare your team and processes for change by gaining real insight into the future of digital marketing 
  • Consider the bigger picture by taking yourself out of your normal working environment
  • Become an expert in digital trends within your business by cramming in the latest content, facts and ideas

For further information, please download our delegate sales pack here.





Introductory remarks from Chairman

Ashley Friedlein, President, Centaur Marketing & Founder, Econsultancy


Keynote:The ultimate marketer of the future - human or machine?

  • If you could create the ultimate marketer of the future, how much would be human and how much would be machine?
  • Can machines enable personalisation to a better extent than humans?
  • How far can it go?
  • What’s left for us?
  • Will future marketing departments consist of just one person?

Gerd Leonhard, Futurist, Keynote Speaker, Author and CEO of The Futures Agency


What do bots mean for digital marketing?

  • What is happening in the world of bots?
  • How are brands exploiting the bot opportunity?
  • How can digital marketers make the most of bots? 
  • Examining the opportunities and future of bots for branding and marketing

Ashley Friedlein, President, Centaur Marketing & Founder, Econsultancy


Is growth hacking bullshit?

  • Buying into the culture of Silicon Valley – is it nonsense?
  • How is growth hacking defined and what does it actually involve?
  • How can you adopt the mind-set?
  • How big will it get?

Matt Lerner, Distro Partner, London, 500 Startups


Morning networking break


The future of messaging for Marketers (beyond SMS)

  • Exploring how the role of messaging as a marketing channel is changing
  • Assessing the roles of apps such as WhatsApp and WeChat
  • Examining which brands are effectively using messaging channels understand future trends
  • Discussing the visual forms of messaging, such as Snapchat and Instagram
  • Looking at ow are audiences changing and predicting how brands will use messaging in the future

Mark Brill, Senior Lecturer in Future Media, Birmingham City University


Vice’s view on the future of digital content

  • Looking at how content strategies at Vice are evolving
  • Discussing how to build trust with millennials
  • Discovering the important of building online communities and their influence
  • Uncovering how important all of the various channels are and how this is changing
  • What will content look like in future?

Mark Adams, Senior Vice President, VICE Media 


Embracing radical personalisation

  • Examining how Atom Bank intend to personalise the very core of their brand
  • What are the best ways of doing this?
  • The thinking behind extreme customer centricity at Atom Bank
  • How does such radical personalisation impact the role of the marketer?

Lisa Wood, CMO, Atom Bank 


Reserved slot


Networking lunch


Keynote: Trends, opportunities and innovation in video for 2016

  • Sketching out some key trends to watch in 2016:
    - Live and social video
    - Scaling video on a shoestring
    - 360º Videos, VR and immersive storytelling
    - Vertical video
  • Which new platforms and formats should you be looking into as a marketer?
  • Examples of brands who are ahead of the game

Nic Newman, Editor and Lead Author, Reuters Institute Digital Report, Oxford University, Reuters Institute for the Study of Journalism


Building bridges between corporates and startups to drive innovation

  • Experiences of, and insight into how large corporates can best work with startups to drive innovation
  • Exploring different methods for harnessing innovation and agility
  • Weighing up the risks and benefits of it all
  • How can we bridge these worlds in the future?

Shivvy Jervis, Producer, Digital Futures & Trailblazers and Head of Content, Telefonica


The future of VR isn’t just about gaming!

  • Is 2016 the year for VR to take off?
  • What do we really know about how big VR could become?
  • Who is it relevant to?
  • How can VR work effectively within a marketing context?

Dominic Collins, Senior Consultant, Jaunt VR Group and ex-CMO, Legal & General


Afternoon networking break          


Driving true social engagement to generate commercial success

  • Measuring social and assessing it alongside the rest of your marketing mix
  • Assessing the correlation between “engagement” and hard financial success
  • Exploring the potential of social advertising – what does it take to achieve success?
  • What will the future hold for buy buttons and direct transactions on social?

Ben Carter, UK Marketing Director, JUST EAT


7x7 (7 presentations of 7 mins each…)



Reserved slot


The disruptive power of Intelligent Personal Assistants

Tom Anthony, Head of R&D, Distilled


Reserved slot


Seeing through the eyes of the consumer…literally

Duncan Roberts, CTO, weseethrough 


Reserved slot


Removing the linear connection between ads and content

John Roberts, Director & Co-Founder, iadbox


The landscape is ever changing and therefore the last presentation will be something super topical, to be announced shortly before the event


Closing remarks from Chairman

Ashley Friedlein, President, Centaur Marketing & Founder, Econsultancy


Networking drinks reception


Event closes

Key features 

 Join the event to discuss the biggest, most exhilarating topics in digital marketing, such as... 

  • Consider the ultimate marketer of the future: how much will be human and how much will be machine?
  • Examine the potential for messaging apps like WhatsApp and Snapchat to enhance the marketer’s toolbox
  • Explore new analysis, examples and opportunities for bots
  • Determine whether or not radical personalisation is the right path for your organisation
  • Discover new trends, opportunities and innovation in video 
  • Find out how brands are working with startups and feel inspired to embrace new ventures 
  • Get the low down on VR and learn how it can work effectively within a marketing context
  • Assess how the intersection between emotion and technology is changing and establish the potential of new data signals
  • Stay ahead of the game by keeping on top of developments in AI 
  • Discuss content, its future and what you should be doing differently

Speakers' and panelists' profiles

Mark Adams

Mark Adams

Senior Vice President, Innovation at Vice UK

Mark Adams is the newly appointed Senior Vice President, Innovation at VICE UK, responsible for working with brands to deliver bespoke content strands that engage a savvy youth audience. VICE was launched in 1994 as a ‘punk zine’ and has since expanded into a global youth media company and content studio with offices in over 30 countries. VICE operates the world’s premier original online video destination, VICE.COM, an international network of digital channels, a television production studio, a magazine, a record label, a book-publishing division and an in-house creative services agency. 

Tom Anthony

Tom Anthony

Head of R&D, Distilled

Tom has a background in web development, a degree in Computer Science, and has published a number of peer-reviewed papers on his way to a PhD in AI (thesis in progress!).  He works on a variety of secret projects at Distilled, from developing novel forms of reporting to trying to predict which new technologies will be impact the search industry.

Mark Brill

Mark Brill

Senior Lecturer in Future Media, Birmingham City University

Mark Brill has been working in digital channels since 1994 – the earliest days of the web. Since 2003 he has been a mobile specialist, delivering platforms for messaging, content, payment and apps. Mark’s particular focus is on brand strategy in mobile and emerging channels. He now divides his time between lecturing in Future Media and as a consultant on innovation strategy, especially around next generation devices and the Internet of Things.

Mark has chaired the DMA Mobile and Connected Marketing Council and is a regular commentator on emerging channels in the media, including The Guardian and BBC News. 

Ben Carter

Ben Carter

UK Marketing Director, JUST EAT

Appointed UK Marketing Director of JUST EAT in February 2016, Ben is a key member of the leadership team overseeing the brand across consumer, trade, digital and social media. Previous to this position, Ben has played an instrumental role in leading the marketing strategies and ensuring the success of some of the UK’s fastest growing and most disruptive digital brands, including Betfair and Setanta Sports. His most recent role was as Marketing Director for notonthehightstreet.com, where he drove growth, concentrating both on commercial and trade marketing strategies, establishing the brand as a lynchpin of the online retail landscape. 

Dominic Collins

Dominic Collins

Senior Consultant, Jaunt VR Group and ex-CMO, Legal & General

Dominic Collins is a Senior Consultant at Jaunt VR, the world’s leading Virtual Reality media and production company.  Based in London, Dominic is responsible for working with global brands, agencies and content partners to create ground-breaking, immersive story-telling and cinematic 3D VR experiences.  Dominic is also driving the international expansion of Jaunt beyond its base in Silicon Valley and Los Angeles. 

Ashley Friedlein

Ashley Friedlein

President, Centaur Marketing & Founder, Econsultancy

Ashley is one of the most influential and connected figures in the global marketing, digital and ecommerce sectors. As one of the 100+ recommendations for him on LinkedIn reads, “If Ashley doesn’t know it – it ain’t worth knowing.”

Ashley heads Centaur Marketing, a portfolio of creative, digital and marketing brands including Marketing Week, Econsultancy, Celebrity Intelligence, Creative Review, Design Week, Fashion and Beauty Monitor, and Year Ahead.

Ashley founded Econsultancy with Matthew O’Riordan in 1999. Econsultancy helps its customers achieve excellence in digital business, marketing and ecommerce through research, training and events. Over 600,000 professionals use Econsultancy every month with offices in New York, London and Singapore.

Shivvy Jervis

Shivvy Jervis

Producer, Digital Futures & Trailblazers and Head of Content, Telefonica

Voted one of 100 folks 'making digital Britain tick', Shivvy is the award-winning creator and presenter of two high-traffic video series' at www.youtube.com/digitalfutures - The Trailblazers (discovering founders using tech-for-good) and Digital Futures (demystifying advances in tech). The former journalist is also head of multimedia content for the innovation arm of Telefonica (who back the aforementioned series') and a media commentator. Shivvy was recently named one of 34 women 'changing the face of UK tech', has received a Britain's Asian Women of Achievement award and been cited as one of 10 most influential south asian women in the UK!  

Gerd Leonhard

Gerd Leonhard

Futurist, Author, CEO The Futures Agency

Listed by Wired Magazine as one of the top 100 most influential people in Europe (2015), Gerd Leonhard’s work focusses on the future of humanity and technology, digital transformation, big data, automation, AI and robotics, media, content, marketing and advertising, telecommunications, culture and tourism, banking and financial services, and leadership.

Matt Lerner

Matt Lerner

Matt Lerner is a Partner with 500 Startups, and runs their London office. He specializes in growth marketing, including conversion optimization, analytics, engagement and retention. As a member of the in-house growth (AKA “Distro”) team, he partners with 500 portfolio companies to help them build growth engines and scale. Prior to joining 500 Startups, he worked as a Marketing Director at PayPal, where he built and managed three growth teams that generated hundreds of millions of dollars in additional revenue across the funnel.

Nic Newman

Nic Newman

Associate Fellow, Reuters Institute for the Study of Journalism

Nic Newman is  Associate Fellow at the Reuters Institute for the Study of Journalism where he researches and writes on the future of digital media. He is lead author of the Digital News Report the world's biggest and most authoritative survey of changing news consumption and author of an influential annual report detailing trends at the intersection of technology and journalism. 

Nic works with media companies and brands like the BBC, FT and the Economist as well as arts organisations helping with digital, mobile and online video strategies. 

Duncan Roberts

Duncan Roberts

CTO, weseethrough

CTO at weseethrough. Interested in how the crowd, natural language processing and machine learning can help bring scale and depth to clients' understanding of real consumer behaviour. Polyglot.

Lisa Wood

Lisa Wood

Chief Marketing Officer, Atom Bank 

Chief Marketing Officer at Atom Bank, Lisa is an experienced marketer with the ambition to create a new bank that's in tune with how people really want to interact with their money.  Responsible for marketing, propositions and PR, Lisa is building a new brand from the ground up to engage and attract customers to a banking proposition designed solely for digital. With 23 years experience in financial services, Lisa has held roles across a number of marketing disciplines, including building propositions, brand development and acquisition marketing.  Before moving to Atom, Lisa was Head of Marketing at first direct, responsible for refreshing their brand positioning and creating the “Barry the Platypus” campaign to re-engage a younger target audience.

John Roberts

John Roberts

Co-founder & UK Managing Director, iadbox

John Roberts is Co-founder and UK Managing Director of iadbox, a mobile engagement marketing platform that can be embedded into apps and websites for audience engagement, profiling and monetisation. Prior to that, he co-founded Qustodian, a user-controlled mobile advertising service upon which the iadbox platform was built and commercially proven. He has over 25 years experience in the mobile phone industry and prior to Qustodian was Director of Retail at IDT Europe where he launched 4 mobile virtual network operators (MVNOs) across Europe, including the 1st on the Orange UK network.

Who should attend?

If you're a digital marketer or ecommerce strategist or practitioner, this is the place to see what's on the horizon and what you need to do about it.

Who is coming?

Distro Hacker in Residence 500 Startups

VP Digital Marketing Alfresco

Digital Marketing Manager Avery UK

Senior eBusiness Manager AXA PPP healthcare

eBusiness Executive AXA PPP healthcare

MD bd2

Design Director bd2

Head of Digital BrightHR

Marketing & CRM Manager C&R

CRM Manager ClearScore

Head of Marketing ClearScore

Corporate Marketin Director Dechra Veterinary Products A/S

Digital Marketing Manager Dechra Veterinary Products A/S

PPC Manager Direct Line Group

Head of Digital Marketing Direct Line Group

Affiliates Manager Direct Line Group

Social Manager Direct Line Group

Digital Planner Direct Line Group

CEO DotCom Consultancy Ltd. 

Group Account Director equimedia

Account Director Experian

Digital Marketing Executiveq Exponential-e

Head of Digital Marketing Hearst Magazines

Digital Marketing Manager Hearst Magazines

Senior Associate Hg Capital

Multichannel Lead JD Sports

Head of Group traffic JD Sports

Trends Editor Join the Dots

Customer Relationships Director Magpie Technologies Limited

Personal Assistant Magpie Technologies Limited

Global Communications Manager Mexichem

Director of Innovation and Best Practice more2

Marketing Strategy Director Nitro Digital

Head of Ecommerce P3

Digital Marketing Executive Romans Group

Senior Digital Marketing Executive Romans Group

Director of External Affairs Scope

CEO Search Laboratory

Digital Performance Director Silverbean

Head of Digital Optimisation Silverbean

Digital Marketing Manager Sky Betting and Gaming

Chief Operating Officer Member Services STEP

Commercial Director Sticky9

General Manager The Big Group

Head of Marketing The Sandpit

Managing Director Thinkbda Ltd

Client Strategy Director Thinkbda Ltd 

Senior Marketing Manager Thomas Cook Group Airlines

Group Marketing Manager, Online Partnerships Thomas Cook Group Airlines

Digital Marketing Manager Trend Micro

Head of Ecommerce Marketing, EMEA TrendMicro

Marketing Executive UK Power Networks

Digital manager Unilever


etc.venues St Paul's | 200 Aldersgate

200 Aldersgate, St Paul's London
United Kingdom

Google Maps

Cost details

Standard price: £595 + VAT

Why not bring your whole team?

Group prices are as follows...

2 delegates: £1100 + VAT
3 delegates: £1600 + VAT
4 delegates: £2000 + VAT
5 delegates: £2500 + VAT

For more information on group bookings, please contact Jack Burrows or Leon Brown:

Jack Burrows
+44 (0)20 7970 4775

Leon Brown
+44 (0)20 7970 4337


Speaker enquiries

Rachael Mulcaster
+44(0)20 7970 4768

Event enquiries

Miranda Bridges
+44(0)20 7970 4810

Sponsorship enquiries

Ben Race
+44 (0)20 7970 4192

Marketing enquiries

Charlotte Michalanney
+44 (0)20 7970 4148

Delegate enquiries

Jack Burrows
+44 (0)20 7970 4775

Leon Brown
+44 (0)20 7970 4337

Event Details

June 7 2016 (9:00am – 5:00pm)
etc.venues St Paul's | 200 Aldersgate, London, United Kingdom
1 day
$715.00 per attendee

Book now