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- October 8 2013 (9:30am – 4:30pm)
- Old Billingsgate, London, United Kingdom
- 1 day
- $549.00 per attendee
Sorry, bookings for this event are now closed.
A roadmap for B2B marketers.
It’s a hugely exciting time to be a marketer in business-to-business and ‘considered purchase’ markets. New tools, technologies and tactics are transforming the way marketers engage with their prospects and ultimately turn these engagements into revenue. It’s all about practical advice on how to drive new business and what ‘good’ looks like.
And it’s supported by a new generation of marketing tools and technologies, including:
Marketing Automation • Lead Nurturing • Campaign Management • Email marketing. Analytics • Revenue Performance Management • Web Personalization • Marketing Resource Management • Data Management • Real-time Prospect Identification • Web and Video Marketing Platforms…
It’s all about the new strategies, tactics and technologies that generate and nurture leads over time, then convert them into trackable and measurable revenue.
•A one-day conference for senior sales & marketing strategists in all B2B and considered purchase markets.
•Combining ‘big picture’ vision with practical advice from front-line revenue marketers plus quick tours and deep dives into the latest marketing automation and lead management software & services.
•From Econsultancy – the world’s leading digital marketing community, independent publisher, event organiser and training company. Over 100,000 marketing members strong and growing fast.
FUNNEL was the first UK event to cover the new sales & marketing landscape for every market that doesn’t just ‘sell off the page’ in a single hit. It harnesses the power of marketing automation, lead nurturing, data, analytics, search, social, inbound, outbound, online and offline – all in the service of revenue. Join us.
Four content-rich streams featuring top speakers and case studies
Speakers' and panelists' profiles
Meta Karagianni is Research Director, Executive Edge: CMO, at SiriusDecisions. Before joining SiriusDecisions, she spent several years working closely with CMOs and commercial leaders in Europe and South Africa, providing strategic advice and implementation support across critical decision areas. Before that she led marketing teams in Europe. She started her career as a strategy/marketing consultant. Meta lives in London.
Gareth is the Marketing Communications Director for Barclaycard Business and manages a broad spectrum of communications channels and activities aimed at building the Barclaycard franchise amongst small business owners and corporate decision makers in the UK market. He has been with Barclaycard for 5 years working across a number of Marketing and Innovation roles. Previous to Barclaycard, he worked in the energy and automotive sectors with BP, Castrol and Peugeot. He lives in NW London with his partner of 7 years and enjoys running, travelling (ideally with some diving) and the odd spot of DIY.
Holly Donahue is a Senior Marketing Manager at The Economist Intelligence Unit, the B2B research arm of The Economist Group. She oversees lead generation marketing for the Custom Research sales team, and also helps to generate new prospects through traditional PR, social media, email marketing and live events. Holly has worked at The Economist Group in various marketing roles for the past 5 years, both in New York City and now in London. Prior to The Economist, she worked in investor relations and marketing for Mariner Investment Group, an asset management firm based in New York. Holly holds a B.A. in political science and economics from FordhamUniversity.
Philip has worked 25+ years in travel and tourism IT industry, directed departments and built global strategy in marketing, product management, and technical product design.
Prior to joining Amadeus, Philip worked for both British Airways and American Express as a systems engineer. It is with this varied career that Philip has been able to see the product through its complete life cycle rather than just from a marketing perspective.
As Head of Marketing Philip's main responsibilities are setting and implementing the Amadeus Rail global marketing strategy, plan and tactics. The strategic marketing plan, includes in-bound marketing (first to successfully implement 2.0 website and social media in Amadeus) activities worldwide, product positioning, and product marketing. An integrated awareness campaign has generated a number of press and magazine articles, including speaking slots at industry events and the creation of an industry event - The Rail Forum. The results have created qualified leads and credibility in the rail industry.
Mark is the Head of Digital at Microsoft in the UK and leads a crack team of digital marketers whose sole aim is to deliver valuable and connected experiences for the millions of consumers and businesses that use Microsoft devices and services in the UK. Not a marketer by trade, Mark tries to think like a techy, create emotional connection like a marketer and make a few quid like a business person.
Heidi Taylor is a senior marketing strategist with over 20 years experience of developing and delivering compelling multi-channel, multi-format marketing activity that helps organisations achieve their priorities and objectives. She has been head of marketing for the government and public sector practice at PwC since 2008, working with internal and external stakeholders to create compelling content and innovative marketing action plans that add real value to the business.
Prior to PwC, Heidi worked in the technology sector, working across hardware, software and the telecommunications industries. She has a BA in Fine Arts and an MBA focussed on global marketing.
Keith heads up the team managing the reputation of law firm Bird & Bird, which has 23 offices around the world and is known for high quality legal services in sectors that focus on technology and intangible assets. Keith's remit covers: public relations; events, conferences and seminars; design and branding; the website; social media; e-marketing; and internal communication.
His previous experience includes leading communication teams for Berwin Leighton Paisner, Premier Inn, Thames Water and the Post Office.
He chairs the Communication Panel for the Managing Partners' Forum, which promotes best practice internal and external communication across the professional services sector.
Maria is a passionate, multi-channel tech marketer focused on building integrated programs that deliver results, accelerate growth and capture mindshare. Currently she is the EMEA Healthcare marketing and strategy director at Dell, covering over 30 countries on 3 continents. Maria is certified in Social Media and SEO and is a recognized subject matter expert and invited speaker in #B2B marketing, #ThoughtLeadership and #HealthIT. Maria can be seen blogging on @TechPageOne and tweeting on @DellHealth and @mariaburpee. As an American living abroad and speaking English, Spanish and Portuguese, Maria has a great international perspective on B2B marketing.
Mika-John Southworth joined Misys in 2012 where he was responsible for the relaunch and rebranding of the company following its privatisation. He was charged with setting up a marketing department from first principles including the implementation of a marketing processes and and marketing automation tools Over the past year he has launched a further 3 products in 120 countries and increase ROMI by 50%. Before joining MIsys he was part of a leadership team responsible for the launch of a private equity backed financial services software business – Turaz. Prior to this he worked in various marketing and product marketing roles within the trading and risk management division of Thomson Reuters and Reuters. His early career was spent in the Royal Navy as a Navigation Officer.
Simon Carter is the most senior UK marketer for the £30bn global IT company, Fujitsu. He has responsibility for all marketing across the public and private sectors for the full range of service offerings including End-User Computing, Hosting/Networks, Business Services/Applications, and Technology Products, since his elevation to the role in November 2011. He joined the company in June 2009 as Marketing Director of Fujitsu’s largest division – the UK Public Sector. Prior to that he has worked for some of the UK’s strongest brands, covering a number of sectors including financial services, utilities, retail and travel; and he has held Board level positions at Virgin, Post Office and Thomas Cook. He is also a Non-Executive Director of both the social enterprise TSBC and Coventry University, writes extensively in the marketing press and is a freeman of the Worshipful Company of Marketers.
Bob Apollo is the founder and CEO of UK-based Inflexion-Point Strategy Partners. He works with the leadership teams of B2B-focused technology-based business, helping them to target the right audiences, deliver the right marketing messages, have the right sales conversations and implement the right supporting processes.
Bob has accumulated more than 1000 endorsements and recommendations on his LinkedIn profile at uk.linkedin.com/in/bobapollo/ and can be followed on twitter at @bobapollo. For more information about Inflexion-Point Strategy Partners, please visit http://www.inflexion-point.com/what-sets-us-apart-/.
Sam joined Reading Room back in 2009 as a senior consultant and was appointed as Commercial Director in 2011. His responsibilities cover the breadth of client consulting and business development, being heavily involved in client projects from inception to execution.
Sam is a keen follower of the internet and has brought invaluable creative technology, digital communications and business development experience to Reading Room which he developed over a sustained period with some of the biggest names in the digital agency world.
With over 14 years of digital marketing experience Justin has held senior positions both client and agency side. Justin currently heads up a 15 strong e-commerce team covering digital marketing and web development Healthspan – the UK leading direct to consumer vitamin and supplement supplier. Previous to this he was global digital strategy manager at Hewlett Packard responsible to piloting and rolling out PPC, SEO, Digital advertising and social media platforms and events on a global basis. Couple this with agency experience with brands such as Microsoft, Toyota, GM and Lloyds TSB. Justin bring extensive experience in digital CRM, digital branding and acquisition programs – coupled with a strong commercial focus.
Mark is Business Development Director at Lewis Silkin, a Top 100 law firm specialising in brand management, employment and urban regeneration. Mark drives all business development and marketing programmes at Lewis Silkin, working with their specialist teams and individual lawyers to grow the business.
Mark has more than 25 years’ experience of BD and marketing in the professional services sector, 9 of which he has spent in law. He is a member of the Chartered Institute of Marketing. In 2011/12 he led a project to implement Lewis Silkin’s digital strategy, working with Reading Room as chosen strategy and implementation partner.
Ben Harris is founder and CEO of Decibel Insight, the provider of ground-breaking website conversion optimisation software that moves ahead of traditional analytics, in favour of a suite of intuitive, enterprise-level heatmaps. Decibel Insight is the only visual analytics provider offering the ability to value every asset on your website, across devices, so you can attract more leads and sales.
Ben is responsible for overseeing the vision and direction of the business, as well as providing hands-on client account management. Ben’s digital, marketing and software experience includes overseeing the delivery of projects for clients including L’Oreal, Nokia, Microsoft, Pearson, Press Association, Miss World, Haymarket and Emap.
Ben was named startups.co.uk Young Entrepreneur of the Year in 2004 and is a frequent contributor to various business publications and TV programs such as BBC News 24. Ben holds a BA (Hons) Business degree from the University of the West of England.
Ben Morgan, Business Development Director heads up commercial activity for Fusionworkshhop, working in partnership with Sitecore. Over a decade he has managed solutions to organisations such as NHS Direct, the National Audit Office, The Rugby Football Union and the DVLA.
Living the digital dream daily, I’m Sodexo Prestige’s chief geek, and proud owner of a plethora of digital marketing awards and accolades. Never quite clever enough to become a developer, I’ve had to make do with overseeing digital marketing activity for a range of luxury and B2B brands, and I love every minute. I’m crazy about all thing digital, but as I’m in the final year of my Econsultancy Digital Marketing Masters and my dissertation is on cognitive heuristics online, I thought it would be fun to talk about the subject at this year’s Festival of Marketing.
This stuff blows my mind; I hope it blows yours too.
John has 15 years’ experience in the marketing technology industry. In past roles he was responsible for the successful growth of several web-based marketing services companies, namely Communicator Corp. and You at Work (Barclays). John discovered his passion for marketing technology while working at QAS Ltd (Experian QAS) where he was responsible for significantly growing their market share and he also contributed towards the successful sale to Experian. John is responsible for continuing and accelerating the global growth and expansion of Search Laboratory. Day to day, John manages the sales and marketing functions as well as proactively signing up new clients himself.
John met Ian Harris, CEO of Search Laboratory at Econsultancy’s Digital Ski in Verbier, Switzerland. Both quickly established they shared a love for Leeds United and all things Yorkshire and there was an instant synergy between Ian and John which later led to John coming to work for Search Laboratory.
Adam founded CleverTouch in 2008, Europe's fastest growing and most admired Marketing Automation (MA) consultancy. To date CleverTouch has helped over 100 organisations choose the right MA platform or optimise their investment in their existing MA deployment.
Adam's career as a B2B marketer began at IBM, followed by senior marketing positions at Iron Mountain, Brocade and Quantum together with the more entrepreneurial environments such as a Larry Ellison VC-backed venture, since acquired by Oracle.
Adam has an honours degree in Applied Psychology and a MBA; he is of the general belief that Marketing has for too long being obsessed by Art and Creative; and largely ignored the process and predictability surrounding Marketing as a Science. Adam sits on the IDM Executive Council and teaches the Marketing Automation component of MMU's MSc in Digital Marketing, delivered in conjunction with econsultancy.
Catherine Toole (@catherinetoole) is the founder and ceo of the digital copywriting agency Sticky Content.
A former press journalist, she has spent the past 16 years providing content marketing strategy, copywriting, consultancy and training services to a wide range of clients, agencies and Government departments.
Sticky Content’s current clients include: Allianz, Alstom, Belron (Autoglass), flydubai, Getty Images, John Lewis Partnership, Legal & General, Maxi-Cosi, Post Office®, Sony Europe, Virgin Media Business and Walt Disney Travel Company.
A well-known speaker in the UK, Catherine leads copy optimisation and content tutorials for the Nielsen Norman Group worldwide. She runs content strategy seminars and writes an expert blog for Econsultancy, and has been selected to judge this year's BIMA (British Interactive Media Association) awards.
Karen is the senior marketing operations manager for the Intellectual Property & Science business of Thomson Reuters, supporting lead generation and management by marketing teams worldwide.
She is responsible for driving automation across the entire revenue cycle from prospect segmentation, demand generation, lead capture and nurturing, to trial management and customer on-boarding.
Karen has focused on B2B Marketing for the past 15 years, working her way through the full marcomms mix.
Parry joined Adestra in 2010 and having run marketing teams in his previous roles, he has a deep understanding of client needs. He is a seasoned digital marketer and is responsible for delivering high-level strategic direction to Adestra clients. Parry has lived and worked in the UK, Holland and his native Canada, providing him with a sense of global perspective coupled with first-hand local understanding.
Emily Shelley was a journalist and editor across news, lifestyle and showbiz for 12 years before moving into the world of corporate communications and marketing. She now heads up the Press Association's Content For Marketing department, helping clients create and execute effective content.
John is a B2B tech marketer with 20 years leadership experience gained at the likes of Oracle, Microsoft, Expedia and now Silverpop. During his career he's specialised in connecting sales and marketing, pioneering the use of behavioural and social media strategies to drive demand. He was an early adopter of marketing automation technology, building award winning initiatives that drove revenue and increased conversion rates. John is a regular speaker on content marketing, marketing automation and inbound marketing.
Paul Lee is Regional Sales Director for Eloqua, the leader in marketing automation and revenue performance management technology. Paul’s 20-year sales career has been spent within the high tech, media & publishing industries. Today he supports customers with improving demand generation, sales & marketing alignment, enhancing marketing effectiveness and efficiencies alongside Eloqua best practice methodologies.
A seasoned IT executive, Gavin has more than 25 years of experience from his tenure at a variety of IT businesses—including both traditional and SaaS companies, such as Oracle, Concur and Netsuite. Gavin’s specialisms include development, support, pre-sales, channel sales and direct sales. Prior to joining Marketo, Gavin worked for a number of vendors who pioneered customer engagement solutions—including dynamic FAQs, email automated response, multi-channel next best action and marketing automation. Gavin holds a degree in Mathematics & Astronomy.
Tim joined NewVoiceMedia in July 2011. He has over 20 years' experience as a leader in the IT industry. He served as VP and board member of RSA Security's international business for seven years where he ran marketing in EMEA, Asia Pacific and Japan. He spent two years as Chief Marketing Officer for SaaS/Cloud-based email management provider Mimecast.
Howard Williams looks after Parker Software’s global marketing effort, focusing on their flagship customer engagement solution WhosOn. Before joining Parker Software, he spent several years working as a digital consultant offering strategic advice to decision makers at brands such as Barclay’s, Tesco Bank and Bank of America. Before that he led marketing teams working across Europe and North America. He lives in Rudyard, Staffordshire with two children and a dog that he keeps trying to kick out!
An autodidact to the core, David is never far away from a book or figuring something out on his own. He is a self-taught guitarist and web developer with an eclectic past in professional music, building an email startup, and running a company who was the very first Pardot customer. David is responsible for leading Pardot in the EMEA region and understands firsthand the revenue boost that a marketing automation platform can offer. Originally from the US, David and his wife now reside in London and love getting away to the beautiful British countryside.
Tom has worked at the BBC World Service, the Times of India and business intelligence firm Screen Digest. Tom graduated with the top first in his year from Oxford. He defined the original algorithms and the theoretical principles behind the core software of Growth Intelligence and now leads customer development.
Shane has over 30 years international b2b direct and digital marketing experience. She is an honorary fellow of the IDM and provides strategic direct marketing advice and practical training to clients. Shane is a past board member of the DMA, FEDMA and currently holds four non-executive positions advising businesses how to use marketing to grow profitably. Shane has worked with a wide variety of international b2b clients including Sage, The Institute of Directors, ITV, School for Start Ups, O2, SAP and Royal Mail. Shane has recently been appointed as a Business Titan.
Who should attend?
FUNNEL 2013 will play host to 600+ of the UK’s most senior marketing and sales strategists in:
- Every B2B market - IT, telecom, business services, property, publishing, manufacturing, high-tech – any business that sells to other businesses.
- All ‘considered purchase’ markets - Insurance, banking, media, sport, government, the arts – any organisation that needs to move people one step at a time.
£349.00 per delegate including access to all sessions, lunch, refreshments and event guide.
For sponsorship and speaking enquiries, please contact Adam Candlish on 0207 269 1460 or firstname.lastname@example.org
- October 8 2013 (9:30am – 4:30pm)
- Old Billingsgate, London, United Kingdom
- 1 day
- $549.00 per attendee
Sorry, bookings for this event are now closed.
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