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Event Details

November 28 2013 (8:30am – 7:00pm)
Amara Singapore Hotel, Singapore, Singapore
1 day

Sorry, bookings for this event are now closed.


Digital Cream Singapore is a unique moderated roundtable forum for the most senior client-side digital and brand marketers to discuss and explore the latest best practice on emarketing procurement, business cases, investment, ROI and supplier selection. Attendees will also discuss their future online strategies and compare these with like-minded peers.

The key to the event for senior buyers is to learn about gaining more budget and CFO commitment in digital marketing, better selection and short-listing of partners as well as suppliers and maximizing ROI longer term.  There are 12 roundtable topics and each delegate chooses three table topics of their choice, each session lasting about an hour and fifteen minutes. Each roundtable is independently moderated and focuses on a particular topic with the roundtable attendees proposing specific questions or challenges they wish to discuss on that topic in the time available. The specific agenda for each topic roundtable will depend on the input of the delegates.

Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital buyers in the world and runs in London, New York, Melbourne, Sydney, Shanghai, Hong Kong and Singapore.


Attendees pick three tables choices from the following topics offered (Once tables are full, they will no longer be available for selection): 

1. Digital Marketing Attribution

2. Social Media - Managing, Marketing, Measuring & Monetizing

3. Customer Experience & Lifecycle Management in a Digital World 

4. Big Data - The Next Frontier for Innovation, Competition & ROI

5. Cross Channel Marketing

6. Email Marketing & CRM Strategy

7. Integrated Marketing Management to drive Maximum ROMI

8. Marketing Automation - Best Practice & Implementation

9. Loyalty Marketing - Achieving Success in the Digital Age

10. Online Advertising - Strategy & Maximising Returns

11. Video Marketing 

12. Web Analytics & Actionable Insights 

Digital Cream New York 2012:

Digital Cream Shanghai 2012:

>> Read our blog about Econsultancy's

Hong Kong Digital Cream event and download our Digital Marketing in Asia-Pacific: Training, Skills & Knowledge

Singapore Digital Cream event and download our South East Asia Digital Marketing Trends Briefing

Shanghai Digital Cream event  and download our China: Digital Market Landscape Report


Our keynotes from 

Digital Cream Shanghai 2013 and Digital Cream Singapore 2012 or join us as a Small Business subscriber and get unlimited access to all of our paid reports. 

View pictures from Digital Cream Shanghai 2013Digital Cream Hong Kong 2013 and Digital Cream Singapore 2012 (location: facebook.com)


08:30 – 09:15 Registration and coffee

09:15 – 09:30 Welcome and introduction

09:30 – 11:00 1st Roundtable session

11:00 – 11:30 Morning break (Coffee/Tea & Canapes served)

11:30 – 12:00 1st Keynote

12:00 – 13:30 2nd Roundtable session

13:30 – 14:30 Lunch Buffet

14:30 - 15:00 2nd Keynote

15:00 – 16:30 3rd Roundtable session 

16:30 – 17:00 Moderators' Panel Round up and closing remarks

17:00 – 19:00 Reception and networking (Beverages and Canapes served)

Who should attend?

Digital Cream Singapore is free to attend for senior client-side digital marketers - particularly those working for large organisations including publishers, retailers, industry, the hospitality industry, governmental organisations and online retailers.

The list of invitees will include 100 digital teams' heads/leads of large online players and e-commerce sites. Delegates will have responsibility for managing or buying services for their digital marketing or e-commerce activities as well as want to discuss their issues, challenges and pain points with colleagues.

Who came last time?

Some of the attendees who have come to our global roundtable events include:

Regional Search Marketing Manager, RS Components Pte Ltd
Head, Remote Banking, Singapore, Standard Chartered Bank
Mobile Marketing Executive, Telenor
Head, Digital, American Express Singapore
Assistant Director, e-Business, Nirwana Pte Ltd
Regional Marketing Manager, Eastspring Investments
Global Operations Director, China Search International
Consultant, Independent
Senior Executive, Agency for Integrated Care
Regional Marketing Director, Digital & Social Media, Samsung Asia
SVP eBusiness, DBS Bank
Head of Web Marketing APAC, salesforce.com
Channel Marketing Manager, StreetDirectory Pte Ltd
Senior Manager, Corporate Communications, Singapore Turf Club
Senior Manager / Strategic Marketing, Renesas Electronics Singapore
Digital Marketing Manager, Lufthansa German Airlines
eHub Head, APAC, 3M
Assistant Vice President, DBS Bank
Senior Marketing Manager, Elsevier Health Sciences
Online Store Marketing Lead, APAC, Autodesk
Commercial Director, Reader's Digest Asia
VP, CIO, Global Logistic Properties
General Manager, Singapore, iProperty Group
Consumer Marketing Manager, iProperty.com Singapore
Digital Marketing AM, KPMG
Global Digital Marketing Manager, MasterCard
MasterCard Global Marketing, MasterCard
Asst. Manager, e-Business & Marketing Communications, Nirwana Pte Ltd
Head : Marketing Centre of Excellence APAC. Consumer Business Group, 3M
Senior Assistant Manager, Marketing & Engagement, Singapore Management University
Marketing & New Media Executive, Goh Joo Hin Pte Ltd
Vice President, Head of PR & Communications and Marketing, Sony Pictures Television Networks, Asia
Marketing Executive, Sony Pictures Television Networks, Asia
Assistant Director, Retail and Merchandise., National Heritage Board
Deputy Director, Segment Marketing and Communications, SingTel
Director of Channel Partner Marketing, SAP
Trade advisor - New Technologies, Innovation & Services, Ubifrance
Director of Operations, Multi Channels Asia
Assistant Director, Singapore Sports Council
Brand Manager, Carlsberg Singapore Pte Ltd
Senior Brand Manager, Carlsberg Singapore Pte Ltd
Associate Director, Marketing - Asia, Robert Walters
Marketing Manager (Singapore, Malaysia, Vietnam & Indonesia), Robert Walters
Channel Marketing, Expert, SAP
eMarketing Manager Asia Pacific, DuPont
Managing Director, Global Head of Mobile & APAC eBusiness, Citi
Marketing Manager, Fuji Xerox Singapore
Senior Director, Singapore Sports Council
Deputy Director, Singapore Sports Council
Digital Marketing Manager, ASEAN, Kimberly-Clark
Digital Marketing Manager, Chartis Singapore
Digital Manager, Tools and Capabilities, AIG APAC Holdings Pte. Ltd.
Senior Manager, Resorts Marketing - Digital, Resorts World Sentosa
Director, Stolz Engineering Pte Ltd
General Manager, SAFRA Radio
e-Business & Marcom Executive, Nirwana Pte Ltd
Director Corporate & Marketing Communications, Singapore Manufacturing Federation
Media Marketing Manager, The People Studio LLP
Manager, Internet Marketing, Fairmont Raffles Hotels International
Head of Product Management, Rocket Internet SEA
Vice President, DBS Bank
Regional Online Business & Digital Strategy, HP
Business and Market Analysis Manager - APAC Region, Nokia Siemens Networks
Head of Online Platform, Singapore Post
Founder, E-Commerce Alliance of Singapore
Regional Lead - Online Insights, Dell
Head of RO, ROSHEN Confectionery Corporation
Deputy Director, Industry Development Group, Infocomm Development Authority of Singapore (IDA)
VP Marketing, APAC, Research In Motion
Managing Director, StreetDirectory Pte Ltd
Founder, BFM 89.9 The Business Station
Marketing Director, sgCarMart.com
Director of Marketing, Hong Kong SA SA (M) Sdn Bhd
Head Group Communications, Hwang Investment Management Berhad
Trainer, eAcademy Asia
Owner, Asia Ontime (M) Sdn Bhd
Vice President, Asia &  Japan, Hertz Asia Pacific Pte Ltd
Deputy Director, Industry Development Group, Infocomm Development Authority of Singapore (IDA)
Assistant Manager, Industry Development Group, Infocomm Development Authority of Singapore (IDA)
Commercial Director, Asia, Hertz Asia Pacific Pte Ltd
Category Director, Sanofi-Aventis Singapore Pte Ltd
Online Marketing Executive, The Sentosa Resort
Marketing Communications Manager, The Sentosa Resort
Head of Digital & CRM, Nokia Indonesia
SVP, Global eCommerce Strategy and Head of Asia Pacific Marketing and eCommerce, Premier Farnell
eCommerce Manager, 3M
Director Of Communications, Prime Minister's Department Of Malaysia
eBusiness Manager, Asia, Hertz Asia Pacific Pte Ltd
Head, Group Digital Marketing, Great Eastern Life Assurance
Programme Manager, Group Digital Marketing, Great Eastern Life Assurance
Project Manager, Centre for Excellence, Great Eastern Life Assurance
Business Development Representative, Econsultancy Asia Pte Ltd
Head, Content & Marketing, Fundsupermart
General Manager, AirAsia | iVentures
Digital Director, Warner Music Singapore
Marketing Director, Warner Music Singapore
Marketing Manager, HS Southeast Asia, Elsevier
Marketing Communications Executive, Nikon Singapore
Head of Media, APAC, Research In Motion
Senior Analyst, GTP Communications, PEMANDU, Prime Minister's Department
Senior Manager, Singapore Press Holdings Limited
Digital Marketing Communications Manager, BCA Bank
Digital and Social Marketing Lead APAC, Research In Motion
Head of Marketing, Airasia iVentures
Digital Marketing Manager, Hewlett Packard
Regional Marketing Director, Enterprise & SMB, Samsung Asia
Regional Head of Media Management, Samsung Asia
Director of Acquisition, Digital Marketing & Capabilities, American Express International
Digital Business Leader, Sanofi
Regional Digital Manager, CooperVision
SEO/Content Specialist, AirAsia Berhad
Head of Demand Generation, Cisco Systems
Online Marketing Manager, PropertyGuru


Amara Singapore Hotel

165 Tanjong Pagar Road

Google Maps

Distance to Singapore Changi International Airport (SIN): 20.2km
Travelling time to Singapore Changi International Airport (SIN) by taxi: 25 minutes

Driving directions from Changi International Airport:
Head north on Airport Blvd, take the exit toward Budget Terminal/CIAS and slight left toward Airport Blvd. Merge onto Airport Blvd.
Continue onto ECP (signs for City). Take exit 17 toward Prince Edward Road. Merge onto Marina Station Dr. Turn right onto Prince Edward Road
Turn left onto Shenton Way. Turn right onto Palmer Road. Turn left onto Enggor St. Take the 1st right onto Tras St.  

Public Transportation

Tanjong Pagar Mass Rapid Transit (MRT) train station

4 minutes walk to Amara Hotel

Cost details

This event is free to attend but is by invitation only and is for senior client-side marketers only.

Each registration is subject to approval - we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles. 


If you are interested in attending, please request your attendance above.

For any further information or if you are interested in sponsoring Digital Cream Singapore, please contact:

Jefrey Gomez

+65 9109 2895


Event Details

November 28 2013 (8:30am – 7:00pm)
Amara Singapore Hotel, Singapore, Singapore
1 day

Sorry, bookings for this event are now closed.