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Event Details

November 19 2015 (9:00am – 6:30pm)
Mandarin Orchard, Singapore, Singapore
1 day

Sorry, bookings for this event are now closed.


Exclusive to 80 senior client side marketers, Econsultancy's Digital Cream is one of the industry's landmark events for marketers to:

  • convene and network with like-minded peers from different industries
  • exchange experiences
  • compare benchmark efforts
  • explore the latest best practice
  • discuss strategies
  • learn from others who face the same challenges with suppliers, technologies and techniques. 

In a personal and confidential setting (It's Chatham House Rules so what's said at Digital Cream, stays at Digital Cream), the roundtable format is a quick and sure-fire way to find out what's worked and what hasn't, an invaluable opportunity to take time out and come back to the office full of ideas.

Roundtable Format

There are 8 roundtable topics and each delegate chooses 3 table topics most relevant to you, each session lasting about an hour and fifteen minutes. Each roundtable is independently moderated and focuses on a particular topic discussing challenges or areas of interest nominated by the table's attendees in the time available. This level of input ensures you get the maximum from your day.

Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital buyers in the world and runs in London, New York, Melbourne, Sydney, Shanghai, Singapore and Hong Kong.

Attendees pick three tables choices from the following full list of topics offered (extra topics will be removed at a later stage. If there is a topic you'd like to discuss which is not listed here, you can suggest it while registering): 

1. Marketing Attribution Management

2. Content Marketing Strategy

3. Cross Channel Marketing

4. Customer Experience Management 

5. Digital Transformation - people, process and technology

6. Online Advertising - re-targeting, exchanges and social advertising

7. Ecommerce & onsite conversion rate optimisation

8. Data Driven Marketing - making big data actionable

Digital Cream New York 2012:

Digital Cream Shanghai 2012:

>> Read our blog about Econsultancy's

Singapore's Digital Cream and Melbourne's Digital Cream


Download keynotes from 

Digital Cream Singapore 2014 (May)Digital Cream Hong Kong 2014 and Digital Cream Melbourne 2014 or join us as a subscriber and get unlimited access to all of our paid reports. 

View pictures from

Digital Cream Singapore 2014 (May)Digital Cream Hong Kong 2014 and Digital Cream Melbourne 2014 (location: facebook.com)


08:30 – 09:15  Registration and light breakfast

09:15 – 09:30  Welcome and introduction

09:30 – 11:00  1st Roundtable session

11:00 – 11:30  Morning break (Coffee/Tea & Canapes served)

11:30 – 12:00  Keynote:

                            Digital Trends 2015 Update

                            Ashley Friedlein | President, Centaur Marketing & Founder, Econsultancy

12:00 – 13:30  2nd Roundtable session

13:30 – 14:30  Lunch & networking

14:30 - 15:00  Keynote:

                            Marketing Attribution: Trends & Best Practices

                            Christian Bartens | CEO & Founder, Datalicious

15:00 – 16:30 3rd Roundtable session 

16:30 – 17:00 Moderators' panel round up and closing remarks

17:00 – 18:30 Networking reception (Beverages and Canapes served)

Speakers' and panelists' profiles

Ashley Friedlein | President, Centaur Marketing & Founder, Econsultancy

Ashley Friedlein | President, Centaur Marketing & Founder, Econsultancy

Ashley is one of the most influential and connected figures in the global marketing, digital and ecommerce sectors. As one of the 100+ recommendations for him on LinkedIn reads, “If Ashley doesn’t know it – it ain’t worth knowing.”

Econsultancy Founder Ashley Friedlein is currently President of Centaur Marketing at Centaur Media PLC, and heads a portfolio of creative, digital and marketing brands including Marketing Week, Econsultancy, Celebrity Intelligence, Creative Review, Design Week, Fashion and Beauty Monitor, Year Ahead, and The Festival of Marketing. The combined group reaches over millions of marketers, creatives and digital professionals globally every month. 

Ashley is on the Advisory Board for the UK Government's GDS (Government Digital Service). He is an investor and board adviser for digital recruitment specialist Cranberry Panda and does pro-bono work for charities including Add-vance and the John Muir Trust.

Christian Bartens | CEO & Founder of Datalicious

Christian Bartens | CEO & Founder of Datalicious

Christian's professional passion is data and how it can be used to shape effective marketing strategies.

After having worked in digital marketing in Australia and overseas for many years, Christian established Datalicious, a new breed of performance agency that strives to make data accessible to non-analysts and to provide actionable insights to marketers.

He also works with industry bodies such as ADMA, iAB and AIMIA to define industry best practice standards.

Who should attend?

Digital Cream Singapore is free to attend for senior client-side brand marketers - particularly those working for large organisations including publishers, retailers, industry, the hospitality industry, governmental organisations, and have responsibility for managing or buying services for their digital marketing or e-commerce activities as well as want to discuss their issues, challenges and pain points with colleagues.

Each registration for Digital Cream is subject to approval – we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles. 

Agencies & vendors are invited to discuss sponsorship opportunities with us. (Contact: Jefrey Gomez, +65 9109 2895 / Jefrey.Gomez@econsultancy.com

Who came last time?

Regional Business Leader 3M
CMO A.T. Kearney 
Manager, eCommerce Adidas 
Director, eCommerce & Business Development  Adidas 
Marketing and Communications Manager  Amara Singapore
Manager, Card Member Engagement  American Express
Senior Manager (Online Commerce) American Express
Manager American Express
Marketing Another Traveler
SEO Program Manager - JPAC Apple
JAPAC Digital Marketing Manager Head, Apple Online Store Apple
Deputy Director for Public Affairs Asia-Europe Foundation
Director of Marketing & Membership BIG Hotel
Digital Marketing Lead Cerebos 
Senior Brand Executive Cerebos 
SVP, Corporate & Marketing Communications Changi Airport Group
Assistant Vice President, Corporate and Marketing Communications Changi Airport Group
Marketing Director Courts
Digital Marketing Manager Courts
Regional Head of Marketing Decathlon South East Asia
CRM Marketing Lead Dell
Digital Marketing/Issues & Crisis Management Leader DuPont Company
Vice President - Strategy Electrolux Asia Pacific
A&G Regional Marketing Head, APAC Elsevier
APAC Regional Comms. Advisor ExxonMobil
Marketing Specialist FedEx
Marketing Manager Global Sources
Sourcing Group Manager GSK
Director, Emerging Markets Media GSK
Senior Corporate Communication Manager Hitachi
Head of Direct Channels HSBC
Sector Advisor  INSEAD
Campaign Manager Inverted Edge
General Manager, Singapore iProperty Group
Content Marketing Manager iProperty.com 
Senior Manager JCU Singapore
Social Media Manager Journeyful Inc
Digital Marketing Manager, ASEAN Kimberly Clark
APAC Manager, Public Relations & Communications Knight Frank
APAC Executive Digital Marketing & SEO Knight Frank
Head of Retail Marketing, Asia Lend Lease Retail
Marketing Communications Manager-Global Marketing   Lenovo
Marketing Maachu
Community Manager Marina Bay Sands
Associate Director, Social Media Marina Bay Sands
Head of Marketing Operations AMEA Mercer
Senior Analyst - Global Sales and Marketing Technology  Mercer
Marketing AGM NoQstore
Director Paul Smith
Marketing Manager Pearson
Marketing Manager Pearson
Senior Manager, Digital Marketing Resorts World Sentosa
Senior Marketing & PR Manager Robert Half
Marketing Manager Robert Half
Online Marketing Manager, Asia Robert Half
Associate Director Marketing S&P Capital IQ
Media Planning/Services - APJ Schneider Electric
Director, Strategic Marketing Schneider Electric
Field Marketing Manager, APAC Schneider Electric
VP Marketing Development - Global Operations Schneider Electric
Head of Digital Customer Experience Schneider Electric
SVP - eCommerce Singpost
Social Media Lead SingTel
Performance and Search Manager SingTel
Director, Digital Marketing SingTel
Digital Platforms Manager SKY Cable Corp.
Head of Sales & Marketing SPH Magazines
Asst Web Analytics Manager StarHub
UX Manager StarHub
Promotions Manager TAFEP
APAC Franchise E-Commerce Manager The Body Shop
Managing Director The Honeycombers
Marketing & Export Manager Thermos
Content Manager UBS
Director of Mobile & Product (Hotels) Wego.com
Regional Head, Partnerships Zalora South East Asia Pte Lt


View map Mandarin Orchard

Mandarin Orchard

333 Orchard Road

Google Maps

Distance to airport: 21km / 30 minutes drive

Nearest train station: Somerset MRT station (5 minutes walk)

Cost details

This event is free to attend but its strictly for senior client-side brand marketers only. Agencies & vendors are invited to discuss sponsorship opportunities with us (Contact: Jefrey Gomez,  +65 9109 2895 / Jefrey.Gomez@econsultancy.com

Each registration is subject to approval - we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles. 


If you are interested in attending, please request your attendance above.

For any further information or if you are interested in sponsoring Digital Cream Singapore, please contact:

Jefrey Gomez

+65 9109 2895 / jefrey.gomez@econsultancy.com

Event Details

November 19 2015 (9:00am – 6:30pm)
Mandarin Orchard, Singapore, Singapore
1 day

Sorry, bookings for this event are now closed.