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Event Details

Date
October 24 2013 (8:30am – 5:30pm)
Venue
M1NT Club Shanghai, Shanghai, China
Duration
1 day
Cost
Free

Sorry, this event is now sold out.

Overview

Digital Cream Shanghai is a unique moderated roundtable forum for China's most senior client-side digital and brand marketers to discuss and explore the latest best practice on emarketing procurement, business cases, investment, ROI and supplier selection. Attendees will also discuss their future online strategies and compare these with like-minded peers. 

The key to the event for senior buyers is to learn about gaining more budget and CFO commitment in digital marketing, better selection and short-listing of partners as well as suppliers and maximizing ROI longer term.  There are 8 roundtable topics and each delegate chooses three table topics of their choice, each session lasting about an hour and fifteen minutes. Each roundtable is independently moderated and focuses on a particular topic with the roundtable attendees proposing specific questions or challenges they wish to discuss on that topic in the time available. The specific agenda for each topic roundtable will depend on the input of the delegates.

Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital buyers in the world and runs in London, Dubai, New York, Chicago, Singapore, San Jose and now Shanghai.

All attending delegates will also be given complimentary access to 3 reports (worth US$2,085) of your choice! 

 

Attendees pick three tables choices from the following topics offered (Once tables are full, they will no longer be available for selection):

  1. Customer Insight & Market Research - Segmentation & Targeting
  2. Online Advertising - Strategy & Maximising Returns
  3. Mobile Marketing - Advertising, Apps, Platforms, Design & Build
  4. Strategic Content Development, Curation & Marketing 
  5. Big Data, Web Analytics & Actionable Insights
  6. Customer Experience & Lifetime Economic Value in a Digital World
  7. Ecommerce & Conversion Optimisation
  8. Social Media & S Commerce - Managing, Marketing, Measuring & Monetising

Digital Cream New York 2012:

Digital Cream Shanghai 2012:

 

Join us at other Asia Digital Cream events

Digital Cream Sydney 2013

Digital Cream Singapore 2013

>> Read our blog about Econsultancy's

Hong Kong Digital Cream event and download our Content Marketing in South East Asia Best Practice Guide

Singapore Digital Cream event and download our South East Asia Digital Marketing Trends Briefing

Shanghai Digital Cream event  and download our China: Digital Market Landscape Report

Buy our reports from 

Digital Cream Singapore 2012 and Digital Cream Shanghai 2012 or Join us as a Small Business subscriber and get Total Access to all of our paid reports. 

View pictures from Digital Cream Hong Kong 2013,  Digital Cream Singapore 2012 and Digital Cream Shanghai 2012 (location: facebook.com)

 

Supporting Partners:                                                                                                                            

  WSJ 

               

Media Partner:

 

Program

08:30 – 09:00 Registration and coffee

09:00 – 09:15 Welcome and introduction

09:15 – 10:45 1st Roundtable session 

10:45 – 11:15 Morning break (Coffee/Tea & Canapes served)

11:15 – 11:45 1st Keynote

11:45 – 13:15 2nd Roundtable session 

13:15 – 14:15 Lunch

14.15 - 14.45 2nd Keynote

14:45 – 16:15 3rd Roundtable session 

16:15 – 16:45 Moderators' Panel Round up and closing remarks

16:45 – 18:15 Networking Reception 

Who should attend?

Digital Cream Shanghai is free to attend for senior client-side digital marketers - particularly those working for large organisations including publishers, retailers, industry, the hospitality industry, governmental organisations and online retailers.

The list of invitees will include 100 digital teams' heads/leads of large online players and e-commerce sites. Delegates will have responsibility for managing or buying services for their digital marketing or e-commerce activities as well as want to discuss their issues, challenges and pain points with colleagues.

Who came last time?

Senior Online Business Manager, Dell

Digital Marketing Manager, Michelin

Interactive Manager, Tiffany & Co.

Digital Marketing Manager, HP China

Senior eBusiness Manager, Eli Lilly

Global Director of eCommerce, Kimberly Clark International

APAC Advanced Interactive Marketing Manager, Kimberly Clark International

Senior Brand Manager, Unilever

Marketing Director, Saint-Gobain Weber

VP, Head of Consumer eBusiness, Citi

Digital Marketing Manager, GSK

APAC Senior eBusiness Manager, 3M

VP Online Marketing, EF Education First

Director of Communications, Diageo

Marketing Operations Manager, BP China

Marketing Director, Ecco

Marketing Manager, RS Components

Marketing Manager, Taillan Group

Marketing Head, Fonterra

Communications Manager, Pepsico

eCommerce General Manager, Toys "R" Us

Director of Marketing, 3SBio Inc

BD & Marketing Diretor, Iveco

Marketing Manager, Element Fresh

Director of Marketing, Faurecia

 General Manager, Stroili Ori

Regional & CPC Manager, Motion Global Limited

Marketing Manager, Motion Global Limited

Senior Business Analytics & BD Manager, inVentiv Health China

Director of Commercial Strategy, inVentiv Health China

Corporate Communications Manager, Wison Group

Travel Guides Manager, Michelin

Product Manager, JJMC

Corporate Marketing Senior Manager, Sino-US United MetLife Insurance Co.

Asst. PR & Advertising Manager, Swarovski

Marketing Communications Supervisor APAC, SPX

Marketing Manager, Dell

Marketing Manager - Digital & Intelligence, Summergate

eMarketing Manager, Land Rover

Asia/Middle East Market Manager, Villa Maria Estate

Marketing Director, Volkswagen Group Import

Marketing Manager - International Operations, Spring Airlines

Communications Director of Performance Material APAC, Honeywell

Brand Manager, Umbro (Nike Inc.)

Digital Manager, Akzonobel (Dulux)

Community Manager, Standard Chartered Bank

Digital Marketing Manager, Michelin Truck & Bus

eMarketing Specialist, DuPont

Franchise Head - Speciality Medicine, Bayer HealthCare

Senior PR Manager, Dolby Greater China

Marketing Communications Manager AP/GC, Analog Devices

Regional Director of Marketing Communications, Banyan Tree & Resorts

Brand Director, Goodbaby Child Product Co. Ltd

Senior eBusiness Manager, Eli Lily

Director of Maps & Guides, Michelin China

Assistant Manager, Johnsons & Johnsons

Senior Manager, Johnsons & Johnsons Medical

Marketing Director, Office Depot

Communications Manager, Sanofi

Senior Strategy Manager, Bristol-Myers Squibb

Marketing & BD Manager, Dorel China

Global Director of eCommerce, Kimberly Clark International

Interactive Consumer Manager, Pepsi Co

Marketing Manager, McCain

Senior Marketing Manager, Dell

Comissioner of Digital Marketing, Oakley

eCommerce Manager, MANGO

Global Digital Marketing Director, Lee Kum Kee

eBusiness Manager APAC, Henkel

Director of APAC Marketing & Sales, Concept 2

Senior eBusiness Manager APAC, 3M

Solutions Manager, GuangZhou Mars Information Technology

Venue


M1NT Club Shanghai

Telephone: +86 21 63912811

M1NT Tower
318 Fuzhou Road
Shanghai
200001
China

Google Maps

Cost details

This event is free to attend but is by invitation only and is for senior client-side marketers only.

Each registration is subject to approval - we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles. 

Inquiries

If you are interested in attending, please request your attendance above.

For any further information or if you are interested in sponsoring Digital Cream Shanghai, please contact:

Jefrey Gomez

+65 9109 2895

jefrey.gomez@econsultancy.com

Event Details

Date
October 24 2013 (8:30am – 5:30pm)
Venue
M1NT Club Shanghai, Shanghai, China
Duration
1 day
Cost
Free

Sorry, this event is now sold out.