Event Details

October 10 2013 (8:00am – 1:30pm)
Andaz Hotel, London, United Kingdom
1 day

Sorry, bookings for this event are now closed.


An exclusive invitation-only roundtable event, DIGITAL CREAM FX is an opportunity for senior client-side digital marketers to discuss best practice and the reality of digital marketing with the industry’s ‘cream of the crop’.  

Network and learn from peers across various industries and benchmark where you are within your organisation and what you’re trying to achieve.

It’s an interactive event where you have a say in the conversation …and the more you engage, the more you learn.  

*Due to extremely high demand, bookings will be confirmed on or before the 9th September*

Roundtable Format

The roundtable format allows you to benchmark from your peers how they are addressing the challenges and opportunities you are also facing. Roundtable topics typically involve best practice, measurement, ROI, resourcing, supplier selection, recruitment, business processes, budgeting and trends.

Roundtable discussions will run for an hour each and you sit on three that you've pre-selected during the morning.  All roundtables are moderated and focused on a particular topic with all delegates able to feed into the discussions.

Choose your Topics 

Roundtable topics and agendas have been created by the Econsultancy analyst team.  Registering for the event is simple, choose 3 table topics from the list below that you are most interested in and we will do the rest. 

  • Customer Experience Management
  • Multi Channel Marketing
  • Digital Transformation - Skills, Teams and Structures
  • Personalisation Best Practice
  • Cross-Channel Relationship Marketing 
  • Data Strategies - the key to customer-centric marketing and increased ROI
  • Social Media Measurement and ROI
  • Social Media - Managing and Monitoring Brands
  • Marketing Measurement and Attribution
  • Email Marketing - Trends, Challenges and Best Practice
  • Using Tag Management to unleash your data
  • Email Marketing - Automation and Conversion Strategies
  • Responsive Design and Effectiveness
  • International Ecommerce - Selling Online in Multiple Markets
  • Optimising Online Media Spend and Agency Management
  • User Experience and Accessibility


08:00 - 09:00 Registration & Coffee
09:00 - 09:15 Introduction
09:15 - 10:15 Roundtable Session 1
10:15 - 10:30 Tea & Coffee Break
10:30 - 11:30 Roundtable Session 2
11:30 - 12:15 Elevenses
12:15 - 13:15 Roundtable Session 3
13:15 - 13:30 Closing Comments

Who should attend?

DIGITAL CREAM FX is free to attend for senior client-side B2C marketers, who have responsibility for managing or buying services for their marketing or ecommerce activities and is particularly suited to those working for FTSE 350 companies and leading online businesses. A limited number of people from each company may attend and priority will be given to Econsultancy Enterprise subscribers.

Each registration for DIGITAL CREAM FX is subject to approval – we will let you know in due course whether your place has been confirmed.

Who is coming?

  • Social Business Manager, 3M
  • Head of Insight, 4C Group (WGSN & Planet Retail)
  • Marketing Director, ACCA
  • Head of International Marketing, ACHICA
  • Director of Assistive Technology, Acromas Healthcare 
  • Head of Digital, ActionAid UK
  • Head of Digital, Age UK
  • Ecommerce and Customer Care Manager, Anaconda
  • Head of Ecommerce - Burton, Arcadia Group
  • Creative Manager, Argos
  • Senior Digital Manager, Aviva
  • Head of Brand and Digital, Aviva
  • Digital Strategy Manager, AXA Wealth
  • Head of Experience & Digital, AXA Wealth
  • Head of Digital, Bacardi
  • Head of Digital Engagement, Barclaycard 
  • Senior Digital Strategy Manager, Barclays
  • Head of Web & eMarketing, BNY Mellon Asset Management International Limited
  • Head of Digital Marketing , brightsolid
  • Head, Digital Performance and Governance, British Council
  • Senior Digital Customer Experience Manager, British Gas
  • Head of Digital & Marketing Operations, British Library
  • Multichannel Director, Brown Thomas
  • Head of Marketing, BSkyB / The Cloud
  • Marketing Director, Casafina
  • Web Services Director, Centaur Media PLC
  • Head of Marketing - Business Publishing, Centaur Media Plc
  • Global Head of Marketing, City Index
  • Digital Marketing Manager, CLS
  • Marketing Director, Collect+
  • Director, Marketing Communications, Colt Technology Services
  • Digital Marketing Manager, Colt Technology Services Group
  • Head of Digital, Compassion in World Farming
  • Head of Search Marketing,
  • CRM / Digital Marketing Manager, Danone
  • EMEA Marketing Manager - Dell Services, Dell
  • Head of Mobile EMEA, Dell
  • Digital Marketing Manager, Dell
  • Director of Digital, Direct Line Group
  • Director of Marketing, Dods
  • Head of Ecommerce, Dunelm (Soft Furnishings)
  • Head of Communications, Dynamis
  • Global Director - digital and owner experience, dyson
  • Head of Digital, E.ON
  • Head of Marketing, East Coast
  • Head of Digital, East of England Co-operative Society
  • Head of Ecommerce, EDF Energy
  • Head of Digital, EDF Energy
  • Marketing Director, eHarmony
  • Head of Acquisition Marketing, Financial Times
  • Ecommerce Manager, Fireplaceproducts
  • Social Media Manager, first direct
  • International eCommerce Manager, Fitflop
  • Ecommerce Manager, Frontline@ BGL Group
  • Senior Conversion Manager,
  • Global Digital Business Partner, GSK
  • Digital Planning Manager, HarperCollins
  • Digital Media and Content Manager, HarperCollins Publishers
  • Head of Online Marketing, Hastings Direct
  • Head of Online, Hillarys
  • Marketing Director, HMG
  • Website Trading Manager, Hobbs
  • Marketing Director, hotter comfort concept
  • Head of Search, HP
  • Head of Marketing, Inchcape
  • Manager, Project Office, John Lewis, Online Selling
  • Head of Digital Services, Join In Trust Ltd
  • Head of Marketing, Kelisto
  • Head of Search Engine Marketing, Kelkoo
  • Senior Manager, Marketing, KPMG
  • Digital Manager, L'Oreal
  • Associate Director, Digital Marketing, Lambert Smith Hampton
  • Global Digital Marketing Manager, LEGOLAND Discovery Centres
  • Head of Online, Life Style Sports
  • Marketing Director, Lights4fun
  • Head of International Development/General Manager Ireland/Australia, Lloyds Online Doctor / DrThom / Celesio UK
  • Head of Online Communications, Local Government Group
  • Digital Product Manager, London & Partners
  • Head of Digital Content Marketing, London & Partners
  • Marketing and Recruitment Manager, London School of Economics
  • Marketing Director, Long Tall Sally
  • Digital Director, L'Oreal
  • Head of Digital Operations, LV=
  • Group Ecommerce Director, LV=
  • Head of Digital, Macmillan Cancer Support
  • Global Online Marketing Manager, Madame Tussauds attractions
  • Head of Digital & Global Media, Met Office
  • Head of eBusiness, Nespresso
  • Head of Digital, NGC
  • Social Media Manager, NSPCC
  • Senior Fundraising Manager - Digital, NSPCC
  • Senior Digital Manager, NSPCC
  • Head of Direct Marketing - Pay Monthly, O2
  • Head of Digital Capability for Acquisition Markting, O2
  • Head of Online Sales, O2
  • CMO, Oak Furniture Land
  • Head of Digital Marketing, OUP
  • Head of Digital Communications, Oxfam GB
  • Head of Online Sportsbook, Paddy Power
  • Digital Manager, Pentland Brands 
  • Head of Online Trading, Phase Eight
  • Director of Acquisition Marketing, PhotoBox
  • Head of Digital, Post Office
  • Digital Channel Manager, Post Office 
  • Head of Multi-Channel Communications, Principality Building Society
  • Digital Director, Publicis Blueprint
  • Head of Online, PwC
  • Head of Digital,
  • Managing Director Digital Channel , RBS
  • Head of Digital, RBS
  • Senior Marketing Manager - Data & Effectiveness, RBS Corporate Division
  • Associate Director - Digital Client Channels, RBS Wealth Management
  • Senior Internet Marketing Manager, Saga
  • Group Social Media Manager, Saga Group Limited
  • Head of Digital Marketing, Samsung Electronics Europe
  • Digital Project Manager, Scope
  • Head Of Digital Marketing, Scottish Life
  • Head of Online, STA Travel
  • Group Head of Digital Strategy, Standard Life
  • Global Head of Marketing, Taxand
  • Head of UX - Mobile, Tesco
  • Customer Acquisition Manager, Tesco
  • Head of Digital Propositions, Tesco Bank
  • Head of International Marketing, Tesco Dotcom
  • Head of Marketing - Personalisation,
  • Digital Marketing Manager, The Guardian
  • Head of Marketing, The Royal Marsden (hospital and charity)
  • Head of Optimisation, Thomas Cook
  • Senior Digital Marketing Manager, Topshop
  • Ecommerce Manager, Topshop
  • Senior Product Manager, Trader Media Group
  • Director Digital Banking, TSB
  • Manager for Bought Media and Marketing, TSB
  • Brand & Communications Director, TSB Bank 
  • Head of Circulation Marketing, TSL Education Ltd
  • Head of Online Marketing, TUI Travel
  • Digital Director - TUI Mainstream (Europe), TUI Travel 
  • European Ecommerce Manager - TUI Mainstream, TUI Travel 
  • Head of Development, Virgin Atlantic
  • eBusiness Strategy Manager, Virgin Atlantic Airways
  • Marketing Director, Virgin Mobile CEE
  • Digital Content Manager, Visa Europe
  • Head of Online, Vision Express
  • Online Marketing Manager, Waitrose
  • Manager Online Marketing, Waitrose
  • Chief Customer Officer, Wex Photographic
  • Head of Online, Wilkinson (
  • Executive Director, Wine Owners
  • Head of Online, WWF-UK
  • Head of Ecommerce,


View map Andaz Hotel

Andaz Hotel

40 Liverpool Street
United Kingdom

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Cost details

DIGITAL CREAM FX is free to attend but is by invitation only and is for senior client-side B2C marketers and ecommerce professionals only.

Each registration for DIGITAL CREAM FX is subject to approval – we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to Enterprise subscribers of Econsultancy.


Now in its seventh year, Digital Cream is a global series of invitation-only peer-to-peer roundtable events taking place in London, New York, Singapore, Sydney, Melbourne and Shanghai.

For details on DIGITAL CREAM FX London, contact: or 0207 269 5081.

For sponsorship enquiries, please contact: Danyon Billings on or 0203 142 8154.

Event Details

October 10 2013 (8:00am – 1:30pm)
Andaz Hotel, London, United Kingdom
1 day

Sorry, bookings for this event are now closed.