tag:econsultancy.com,2008:/events Events from Econsultancy 2016-05-24T18:20:30+01:00 tag:econsultancy.com,2008:ConferenceEvent/686 2016-05-24T18:20:30+01:00 2016-05-24T18:20:30+01:00 Get with the Programmatic Econsultancy Training Team <p>Programmatic advertising is driving a huge shift in the buying of digital advertising. Here at Econsultancy - and our sister brand Marketing Week - we believe it's vitally important that you, the advertiser, understands the fundamentals and has an active voice in shaping your programmatic strategy.</p> <p>By taking one day out of the office to understand the future of programmatic, you will be understanding the future of marketing in 2015 and beyond.</p> <blockquote> <p>This event will allow brand marketers to fully understand what success looks like in the programmatic world along with the spending and investment implications which will soon be their responsibility.</p> </blockquote> <p>Ruth Mortimer, Editor, Marketing Week</p> <h2><strong>Did you know?</strong></h2> <ul> <li>By 2017 it is predicted that 75% of all digital advertising will be programmatic and spend will quadruple </li> <li>Brand use of media agency trading desks has declined from 81% of advertisers last year to 69% in 2014 with an increase use of specialist services</li> <li>P&amp;G and Unilever believe so much in the future of programmatic, they have invested in their own trading desks</li> </ul> <h2><strong>What you'll learn</strong></h2> <p>Join us for this unique and timely conference designed to educate and help you optimise the benefits of programmatic:</p> <ul> <li>Understand how advertisers are developing and driving their programmatic strategy</li> <li>A deep dive into the data behind programmatic to optimise targeting</li> <li>Risk management and ROI tactics as you embark on more programmatic campaigns</li> <li>The future role of the agency – with a lively debate looking at your options and what will best suit your organisation in the future</li> <li>Demystify the jargon and build your strategy – know your DSP from your DMP!</li> <li>The future of programmatic – what next after digital advertising? TV, video, radio?</li> </ul> tag:econsultancy.com,2008:ConferenceEvent/812 2016-05-20T12:16:45+01:00 2016-05-20T12:16:45+01:00 Digital Transformation and the Convergence of Marketing and Sales Econsultancy Training Team <p>The separation of marketing and sales is often deeply ingrained in organisations, but this is changing rapidly with the explosion of communication channels and technologies blurring the lines between the functions. </p> <p><strong>Join us for an exclusive senior leaders’ conference, focusing on the convergence of marketing and sales and its integration within wider digital transformation projects.</strong>  </p> <h3>On the agenda:</h3> <ul> <li>Find out how the path from audience to customer is changing due to the rich and varied communication channels and technologies available.</li> <li>Understand how to create and deploy content to answer customer questions all the way through the marketing and sales funnel.</li> <li>An overview on re-organising, retraining and re-incentivising a substantial part of the entire organisation without damaging the brand or missing revenue targets.</li> <li>How to track suspects, prospects and customers in sufficient detail, across multiple channels to be able to decide on next best lead nurturing action.</li> <li>The key role data and evidence-based decision-making plays in the convergence.</li> </ul> <h3>Benefit from:</h3> <ul> <li>Insight from those at the forefront of transformation.</li> <li>Understand  how best-practice processes are being established inside some of the world's leading brands.  </li> <li>Networking and discussions with your peers from two roundtable sessions.</li> </ul> <h3>Context </h3> <p>Since digital transformation has become mainstream, the marketing function has been central to driving of organisational change. But the path from audience to customer is changing and sales departments need to appraise consumer needs and configure solutions which would have been purely marketing driven. </p> <p>Many organisations are currently experiencing this race between the marketing and sales teams to occupy the middle of the sales funnel, but few understand how best to manage the convergence. Their different business culture, different objectives, their own C-level leadership, as well as different reward and remuneration systems can create a recipe for conflict rather than cooperation.</p> <p>Based on our own primary research and our key learnings from working with some of the world’s largest brands to transform their digital capabilities, we will share best practice processes which sales and marketing teams can implement to work in collaboration to drive significant commercial benefits.</p> tag:econsultancy.com,2008:RoundtableEvent/810 2016-05-20T12:14:11+01:00 2016-05-20T12:14:11+01:00 Creative Programmatic Econsultancy Training Team <p>Exclusively available for Econsultancy Enterprise subscribers, this roundtable gives you the chance to meet with your peers, share best practice and get insight into how they are managing their challenges around Creative Programmatic.</p> <h3>Agenda</h3> <p>Agenda points to be published soon...</p> tag:econsultancy.com,2008:WebinarEvent/801 2016-05-20T12:14:02+01:00 2016-05-20T12:14:02+01:00 Creative Programmatic: Trends, Data and Best Practice Econsultancy Training Team <p><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Exclusive to our Enterprise and Small Business subscribers</strong>, Econsultancy's Trends Webinar for May looks at the latest trends, data and best practice within the area of Creative Programmatic. This insight comes from Econsultancy's own latest research along with collated third-party data and statistics.</p> <p>The session will be hosted by Sean Donnelly, Senior Analyst at Econsultancy.</p> <p>Creativity and programmatic advertising are far from mutually exclusive. In fact, 47% of agencies, publishers and brands believe programmatic is leading to new forms of creativity and storytelling in advertising. The potential is boundless, yet few companies are set up to truly take advantage. </p> <p>The webinar will provide subscribers with the opportunity to hear about some of the key issues that surfaced at Econsultancy’s recent Creative Programmatic conference.</p> <p>Topics to cover include:</p> <p>•The role of creativity in solving the problem of ad blocking</p> <p>•How programmatic is accelerating marketing transformation within client side and agency side marketing teams</p> <p>•A look at the mobile programmatic landscape</p> tag:econsultancy.com,2008:RoundtableEvent/809 2016-05-20T12:12:48+01:00 2016-05-20T12:12:48+01:00 Using Data & Analytics to Optimise the Customer Journey Econsultancy Training Team <p><strong>Exclusively available for Econsultancy Enterprise subscribers,</strong> this roundtable gives you the chance to meet with your peers, share best practice and get insight into how they are managing their challenges in particular areas of Data &amp; Analytics.<br></p> <p><strong>Agenda</strong></p> <p>- Test and learn approaches</p> <p>- Bringing together qualitative and quantitative data</p> <p>- Targeting and personalisation</p> <p>- Understanding multichannel customer journeys</p> tag:econsultancy.com,2008:RoundtableEvent/811 2016-05-18T17:17:41+01:00 2016-05-18T17:17:41+01:00 Mobile Marketing Econsultancy Training Team <p><strong>Exclusively available for Econsultancy Enterprise subscribers,</strong> this roundtable gives you the chance to meet with your peers, share best practice and get insight into how they are managing their challenges in particular areas of Mobile Marketing.<br></p> <p><strong>Agenda</strong></p> <p>Agenda points to be published soon...</p> tag:econsultancy.com,2008:RoundtableEvent/794 2016-05-13T15:07:16+01:00 2016-05-13T15:07:16+01:00 Making Sense of Evolving Paid Social Econsultancy Training Team <p><strong>NOW CLOSED</strong></p> <p><strong>Due to popularity of this session, this roundtable is now fully booked. You can add yourself to the</strong><strong> </strong><strong><a style="font-weight: inherit; font-style: inherit; font-variant: inherit;" title="Roundtable waiting list" href="http://www.surveygizmo.com/s3/2723177/Roundtable-Waiting-List-11-05-2016">waiting list here</a>, should there be any spaces become available we will be in touch. </strong></p> <p><strong>Exclusively available for Econsultancy Enterprise subscribers,</strong> this roundtable gives you the chance to meet with your peers, share best practice and get insight into how they are managing their challenges in particular areas of Paid Social.</p> <p>As social media platforms evolve and 'organic' visibility decreases in our social media feeds, brands and organisations must consider ways to increase their presence and optimise goal conversions through social advertising. Fail to put an effective strategy in place and you can end up simply throwing your money away.</p> <p><strong>Agenda</strong></p> <p>To what extent does paid social sit alongside organic social in the marketers tool kit?</p> <p>What are the most effective social networks for paid social? Are these different to organic social.  </p> <p>What targeting capabilities do brand marketers most value from paid social targeting? Location data, demographic targeting or scale?</p> <p>Is promoting content king or is buying ads on social just as effective?    </p> <p>What are the opportunities for live streaming platforms on social for brands?</p> tag:econsultancy.com,2008:RoundtableEvent/793 2016-05-13T15:07:13+01:00 2016-05-13T15:07:13+01:00 SEO Econsultancy Training Team <p><strong>NOW CLOSED</strong></p> <p><strong>Due to popularity of this session, this roundtable is now fully booked. You can add yourself to the</strong><strong> </strong><strong><a style="font-weight: inherit; font-style: inherit; font-variant: inherit;" title="Roundtable waiting list" href="http://www.surveygizmo.com/s3/2723177/Roundtable-Waiting-List-11-05-2016">waiting list here</a>, should there be any spaces become available we will be in touch. </strong></p> <p><strong>Exclusively available for Econsultancy Enterprise subscribers</strong>, this roundtable gives you the chance to meet with your peers, share best practice and get insight into how they are managing their challenges around Search Engine Optimisation.</p> <p>Search Engine Optimisation is becoming increasingly tricky - continuous innovations between the rival search engines, coupled with increased activity from your competitors, means that you have to identify the right strategy for your business to rank well. So what does 2016 have in store for SEO?</p> <h3><strong>Agenda</strong></h3> <p>This roundtable will give participants the opportunity to discuss the key SEO challenges and opportunities that they are currently facing. Potential topics may include but are not limited to:</p> <ul> <li> Google updates</li> <li>Mobile SEO</li> <li> Integrating SEO practices into content marketing</li> <li>Working with agencies</li> <li> SEO tools</li> </ul> <p>Attendees will be encouraged to contribute to the discussion by posing questions and suggesting topics that may be of interest to the wider group</p> tag:econsultancy.com,2008:RoundtableEvent/792 2016-05-13T15:07:07+01:00 2016-05-13T15:07:07+01:00 Customer Experience Econsultancy Training Team <p><strong>NOW CLOSED</strong></p> <p><strong>Due to popularity of this session, this roundtable is now fully booked. You can add yourself to the</strong><strong> </strong><strong><a style="font-weight: inherit; font-style: inherit; font-variant: inherit;" title="Roundtable waiting list" href="http://www.surveygizmo.com/s3/2723177/Roundtable-Waiting-List-11-05-2016">waiting list here</a>, should there be any spaces become available we will be in touch. </strong></p> <p><strong>Exclusively available for Econsultancy Enterprise subscribers</strong>. This roundtable gives you the chance to meet with your peers, share best practice and get insight into how they are managing their challenges around Customer Experience. </p> <p>Catering to the needs of the customer has become a defining feature in this new era of marketing when consumers have more power than ever in their relationship with brands. <a href="https://econsultancy.com/reports/customer-experience-optimization">Our research</a> shows that businesses need to sharpen their focus on delivering outstanding customer experiences as a key requirement for achieving business success.</p> <p>More than two in five companies claim that customer experience optimization is critical and it seems that improving the customer experience is a goal for just about every business, but what does that mean and what challenges does it present?</p> tag:econsultancy.com,2008:WebinarEvent/803 2016-05-06T12:15:56+01:00 2016-05-06T12:15:56+01:00 Customer Experience Maturity in Australia and New Zealand Econsultancy Training Team <p style="border: 0px; vertical-align: baseline;">Econsultancy is having a webinar to share the highlights of the recent published report on "<a href="https://econsultancy.com/reports/customer-experience-maturity-in-australia-and-new-zealand/" target="_blank"><strong>Customer Experience Maturity in Australia and New Zealand</strong></a>".</p> <p style="border: 0px; vertical-align: baseline;">The report explores the extent to which organisations from Australia and New Zealand deliver a consistent and relevant customer experience across all touchpoints.</p> <p style="border: 0px; vertical-align: baseline;">The webinar will highlight the key findings, recent trends and best practice, followed by a 15 minute Q&amp;A session with Jeff Rajeck, Research Analyst APAC at Econsultancy.</p> tag:econsultancy.com,2008:WebinarEvent/802 2016-04-18T10:02:46+01:00 2016-04-18T10:02:46+01:00 Social: Trends, Data and Best Practice Econsultancy Training Team <p>This webinar will be hosted by senior Econsultancy analyst, Lynette Saunders and Michelle Goodall, who specialises in digital transformation, communications, content, community and social media strategies. Michelle has authored Econsultancy’s Social Media Best Practice Guide (soon to be published) and is a trainer for Econsultancy’s Social Media courses. </p> <p>This Social trends webinar will cover:</p> <ul> <li>Social Media channel overview - the trends and developments driving change</li> <li>A broad framework for a Social Media Strategy</li> <li>Organisational challenges - organising for Social Media and typical operating models</li> </ul>   tag:econsultancy.com,2008:WebinarEvent/800 2016-03-16T06:02:38+00:00 2016-03-16T06:02:38+00:00 State of Email and Marketing Automation in South-East Asia Econsultancy Training Team <p>In collaboration with IBM Marketing Cloud, Econsultancy is having a webinar to share the highlights of the recent report on "State of Email and Marketing Automation". </p> <p>The report explores how organisations use the technology they currently have, what they consider to be the barriers to successful integration and implementation, and what their current and future email and marketing technology priorities are. </p> <p>The webinar will highlight the key finding, recent trends and best practice, followed by a 15minute Q&amp;A session with <strong>Jeff Rajeck, Research Analyst APAC at Econsultancy</strong> and guest speaker, <strong>Antonia Edmunds, Sales and Geo Expansion Leader, APAC, IBM Marketing Cloud. </strong></p> <p>In collaboration with IBM Marketing Cloud</p> <p><a href="http://www.ibmmarketingcloud.com/" target="_blank"><img src="https://centaurmedia-my.sharepoint.com/personal/perlie_lee_econsultancy_com/_layouts/15/guestaccess.aspx?guestaccesstoken=xXak%2bA6wki4bGNrLn22UIKbKAco%2f%2fo1pK80WIQWn4%2bA%3d&amp;docid=2_1a6efc023b207470b8f95741a364bf5b8" alt="IBM logo" width="235" height="90"></a></p> tag:econsultancy.com,2008:WebinarEvent/791 2016-03-10T15:05:35+00:00 2016-03-10T15:05:35+00:00 Email: Trends, Data and Best Practice Econsultancy Training Team <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Exclusive to our Enterprise and Small Business subscribers</strong>, Econsultancy's Trends Webinar for April looks at the latest trends, data and best practice within Email. This insight comes from Econsultancy's own latest research along with collated third-party data and statistics.</p> <p style="border: 0px; vertical-align: baseline;">Jim Clark, Research Director at Econsultancy, will be joined by Kath Pay, Founder and CEO of Holistic Email Marketing. </p> <p style="border: 0px; vertical-align: baseline;">This Email trends webinar will be covering the following key points:</p> <ul> <li>Main areas of focus for email marketing in 2016</li> <li>ROI for email compared to other channels</li> <li>Key email marketing practices</li> <li>Ability of marketers to personalise email campaigns</li> <li>Efforts to optimise email marketing for mobile</li> <li>Barriers to success with email marketing for mobile</li> <li>Activities and challenges in and around email marketing automation</li> </ul> tag:econsultancy.com,2008:RoundtableEvent/795 2016-03-10T10:09:15+00:00 2016-03-10T10:09:15+00:00 Effective leadership in the digital age: What it means to be a digital leader Econsultancy Training Team <p><strong>Aimed at those leading transformation initiatives</strong>, our <a href="https://econsultancy.com/training/digital-transformation/">Digital Transformation</a> roundtable series is designed to give you both insight into the trends and findings from our latest research, and the opportunity to discuss with your peers the issues you’re facing.</p> <p><a href="https://econsultancy.com/reports/effective-leadership-in-the-digital-age">Leaders in the digital world</a> are needing to quickly adapt to deal with the increasing impact of rapidly changing competitive landscapes and disruptive technologies. We are seeing the requirement for leaders to draw on wider sets of leadership styles and the introduction of new roles such as Chief Customer Officer and Chief Digital Officer. </p> <p>This roundtable aims to explore the skills and capabilities of successful digital transformation leaders as well as the challenges and barriers experienced on the journey to success. </p> <h3><strong>Agenda</strong></h3> <ul> <li>What makes an effective leader in the digital age, considering soft skills, ‘pi-shaped’ leader vs ‘full stack’ digital leader</li> <li>Types of leaders and considerations around ownership</li> <li>The technology literacy gap, understanding potential new technologies and the opportunities they might bring to the business</li> <li>Characteristics of a digital culture</li> <li>Digital leadership challenges and barriers; looking across people, process, culture, tech &amp; strategy </li> </ul> tag:econsultancy.com,2008:WebinarEvent/798 2016-02-29T14:42:07+00:00 2016-02-29T14:42:07+00:00 Digital Transformation in the Retail Sector Econsultancy Training Team <p><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Exclusive to our Enterprise and Small Business subscribers</strong>, our March webinar session will look at some of our latest research into how companies are progressing with digital transformation. In particular the webinar will focus on how retailers interviewed for the Digital Transformation in Retail report are meeting the challenges in a competitive retail environment, the key areas they are focusing on and will highlight some examples of the ways in which retailers are transforming themselves.</p> <p>This webinar will be hosted by senior Econsultancy analyst, Lynette Saunders and Jonathan Wall, Group eCommerce Director at Shop Direct, who will talk about the online retailer’s transformation journey. They will explain how Shop Direct has changed the way it works to focus on delivering a world class digital experience for its customers through a clear focus on mobile and personalisation.</p> <h4><strong>Key Points this session will cover:</strong></h4> <ul> <li>Key drivers of digital transformation, the trends and developments driving change</li> <li>Key themes that emerged from interviews with retailers around the challenge of Digital Transformation in the Retail sector</li> <li> Key ways that companies are focusing on to digitally transform themselves</li> <li>Best practice approaches, techniques and strategies that different types of retailers are adopting to increase their chances of success</li> </ul> tag:econsultancy.com,2008:RoundtableEvent/799 2016-02-12T13:54:40+00:00 2016-02-12T13:54:40+00:00 The Impact of Digital on HR Econsultancy Training Team <p><strong style="border: 0px; vertical-align: baseline;">Aimed at those leading transformation initiatives, this roundtable session is designed to give you the opportunity to discuss <strong>opportunities</strong> and challenges with your peers in the HR industry. </strong></p> <p>Just as digital has allowed marketing and ecommerce teams to become more customer-centric, digital is also helping HR departments to become more employee-centric.</p> <p>This evolution of HR is of significant importance to a business' overall <a href="https://econsultancy.com/training/digital-transformation/">digital transformation</a> and is allowing HR departments to work and function in a more efficient way to support the changing business needs. But coupled with this major change is also the challenge of supporting the digital departments within the business – departments and job roles that didn’t exist a few years ago.</p> <h3> <strong>Agenda</strong> </h3> <ul> <li>How marketing techniques can be applied to HR – from developing an employee value proposition to analysing employee data to better serve and retain talent.</li> <li>New organisational structures that allow HR to directly collaborate with digital business leaders</li> <li>Identifying and closing digital skills gaps</li> <li>Dealing with the digital talent shortage – <a href="https://econsultancy.com/blog/67290-how-alumni-could-help-hr-combat-the-digital-skills-shortage/">boomerang employees</a> and other trends</li> </ul> tag:econsultancy.com,2008:WebinarEvent/797 2016-02-08T13:19:37+00:00 2016-02-08T13:19:37+00:00 Webinar: Digital Leadership and Organisational Structures Econsultancy Training Team <p>What does it mean to be a great leader in the digital age? As your organisation digitally matures, you need to not only be confident in your abilities to lead transformation but also make important decisions on structuring your teams to ensure you’re hitting your strategic objectives.</p> <p>This webinar, hosted by Neil Perkin, will cover our latest research on the topics of digital leadership and digital marketing organisational structures and resourcing, including:</p> <ul> <li>The key attributes of an effective leader</li> <li>The evolution of 2 distinct types of digital leaders: The Ambassador CDO and The Transformer CDO</li> <li>How businesses are evolving from the hub-and-spoke structure model</li> <li>The integration of digital BAU through autonomy, empowerment and agility</li> </ul> <p><iframe src="https://www.youtube.com/embed/2q_lWLm5qtg?wmode=transparent" width="560" height="315"></iframe></p> tag:econsultancy.com,2008:ConferenceEvent/796 2016-02-04T17:12:04+00:00 2016-02-04T17:12:04+00:00 Get with the Programmatic 2016 Econsultancy Training Team <p>The programmatic landscape is moving fast, so how exactly can brands keep abreast of new platforms for programmatic display, evolving technology to purchase and place adverts, and the changing roles of agencies?</p> <p>Now in its third year, Marketing Week and Econsultancy's Get with the Programmatic conference will demystify the most enigmatic topics in programmatic – and explore the future programmatic trends, the technology steering these advances, and the brands showcasing them. </p> <p>Join this crucial one-day conference to:</p> <ul> <li>Demystify the buzzwords to really understand the programmatic landscape</li> <li>Navigate your best programmatic route through a mix of case studies, lively panel discussions and breakout sessions</li> <li>Hear from brand and agency-side experts across a diverse range of B2B and B2C sectors </li> <li>Develop more advanced programmatic strategies to build a personalised customer journey</li> <li>Network with like-minded brand-side marketers, agencies and technology providers </li> <li>Plus, if you're new to programmatic or want a refresher ahead of the conference, join our fast track 3-hour workshop on Tuesday 20 September to establish or re-confirm your understanding of the basics.</li> </ul> <p><strong>Early Bird tickets </strong>are now on sale. Save £100 by booking before Friday 29 July 2016.</p> tag:econsultancy.com,2008:ConferenceEvent/790 2016-01-19T11:51:06+00:00 2016-01-19T11:51:06+00:00 Future of Digital Marketing London Econsultancy Training Team <h3>See tomorrow… today. </h3> <p>For eleven years, <strong>Future of Digital Marketing (FODM)</strong> has been the number one conference for innovative digital thinkers to discover not just what’s on the horizon, but what can be done about it. </p> <p>Open your eyes to emerging trends, be inspired by innovative case studies, and witness actionable insights to inform your next marketing strategy, and improve the way you do business.</p> <p>Join this unmissable event to…</p> <ul> <li> <strong>Be inspired by digital pioneers</strong> discussing the biggest topics making an impact now, and into the future</li> <li> <strong>Gain edge over your competitors</strong> by gathering information on key developments in digital and tech</li> <li> <strong>Implement innovative strategies</strong> within your business by meeting with specialists, agencies and futurists who can help shape your ideas</li> <li> <strong>Prepare your team and processes for change</strong> by gaining real insight into the future of digital marketing </li> <li> <strong>Consider the bigger picture</strong> by taking yourself out of your normal working environment</li> <li> <strong>Become an expert in digital trends within your business</strong> by cramming in the latest content, facts and ideas</li> </ul> <p><em>For further information, please download our delegate sales pack <a href="http://www.surveygizmo.com/s3/2723333/FODM-delegate-sales">here</a>.</em></p> tag:econsultancy.com,2008:WebinarEvent/789 2016-01-15T11:52:32+00:00 2016-01-15T11:52:32+00:00 Digital Shift Q1 Econsultancy Training Team <p>Digital Shift is an exclusive Econsultancy service that curates and interprets the most important developments, trends and innovations in digital that you need to know about.</p> <p>Run quarterly, our experts focus on distilling the key developments that are really going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing.</p> <p>We make it simple for you to keep track of the key developments in digital technology and marketing.</p> tag:econsultancy.com,2008:ConferenceEvent/788 2016-01-13T10:42:00+00:00 2016-01-13T10:42:00+00:00 Customer Experience Management: Achieving Success in the Digital Age Econsultancy Training Team <p style="border: 0px; vertical-align: baseline; text-align: justify;">In collaboration with Epsilon, this roundtable session is brought to you by Econsultancy.</p> <p style="border: 0px; vertical-align: baseline;">Epsilon thrives on transforming endless information into effective insights, turning chaos into clarity and transforming the uncertain into palpable results.</p> <p style="border: 0px; vertical-align: baseline;">By attending this <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">roundtable</strong> session, you will not only be able to learn about latest in developments, trends and best practices, but also exchange forward thinking ideas around some of the top-of-mind<strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"> </strong>issues with like minded peers.</p> <p style="border: 0px; vertical-align: baseline;">Attendance is <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">limited to 30 attendees</strong> to ensure maximum interaction and sharing of insights.</p> <h3 style="border: 0px; vertical-align: baseline; color: #004e70;">The Roundtable Format</h3> <p style="border: 0px; vertical-align: baseline;">The roundtable allows you to discuss a number of related subjects <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">(select 2)</strong> that are most relevant to you and allows you to find out from your peers how they are addressing similar challenges / opportunities.</p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">1. Customer Experience - Building the Business Case &amp; Best Practices</strong></p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">2. Data-Driven Marketing - Making Big Data Actionable</strong></p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">3. </strong><strong>Cultivating Loyalty - When Experiences Develop Advocacy </strong></p> <p style="border: 0px; vertical-align: baseline;">Each roundtable is moderated by Econsultancy and focused on a particular topic with delegates proposing specific questions or challenges they wish to discuss on that topic in the time available.</p> <p style="border: 0px; vertical-align: baseline;">There are 2 roundtable sessions of 60 minutes each, <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">please select 2 most relevant topics when registering.</strong></p> <p style="border: 0px; vertical-align: baseline;">Led by Econsultancy and Epsilon's cross industry subject matter experts, this roundtable session is a 'hands-on' participatory event driven by your priority areas and pain points, enabling you to learn through discussion and debate, gather marketing insights driving effective business decisions, and network with like-minded peers.</p> tag:econsultancy.com,2008:ConferenceEvent/787 2016-01-13T10:08:57+00:00 2016-01-13T10:08:57+00:00 Personalise Customer Experience, Connect & Convert: Building the business case and best practice Econsultancy Training Team <p style="border: 0px; vertical-align: baseline; text-align: justify;">In collaboration with Epsilon, this roundtable session is brought to you by Econsultancy.</p> <p style="border: 0px; vertical-align: baseline;">Epsilon thrives on transforming endless information into effective insights, turning chaos into clarity and transforming the uncertain into palpable results.</p> <p style="border: 0px; vertical-align: baseline;">By attending this <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">roundtable</strong> session, you will not only be able to learn about latest in developments, trends and best practices, but also exchange forward thinking ideas around some of the top-of-mind<strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"> </strong>issues with like minded peers.</p> <p style="border: 0px; vertical-align: baseline;">Attendance is <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">limited to 30 attendees</strong> to ensure maximum interaction and sharing of insights.</p> <h3 style="border: 0px; vertical-align: baseline; color: #004e70;">The Roundtable Format</h3> <p style="border: 0px; vertical-align: baseline;">The roundtable allows you to discuss a number of related subjects <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">(select 2)</strong> that are most relevant to you and allows you to find out from your peers how they are addressing similar challenges / opportunities.</p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">1. Customer Experience - Building the Business Case &amp; Best Practices</strong></p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">2. Leveraging on Technology to Enhance Customer Experience</strong></p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">3. </strong><strong>Cultivating Loyalty - When Experiences Develop Advocacy </strong></p> <p style="border: 0px; vertical-align: baseline;">Each roundtable is moderated by Econsultancy and focused on a particular topic with delegates proposing specific questions or challenges they wish to discuss on that topic in the time available.</p> <p style="border: 0px; vertical-align: baseline;">There are 2 roundtable sessions of 60 minutes each, <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">please select 2 most relevant topics when registering.</strong></p> <p style="border: 0px; vertical-align: baseline;">Led by Econsultancy and Epsilon's cross industry Subject Matter Experts (SMEs), this roundtable session is a 'hands-on' participatory event driven by your priority areas and pain points, enabling you to learn through discussion and debate, gather marketing insights driving effective business decisions, and network with like-minded peers.</p> tag:econsultancy.com,2008:RoundtableEvent/784 2016-01-08T14:21:18+00:00 2016-01-08T14:21:18+00:00 CRO: Tools & Techniques for improving conversion Econsultancy Training Team <h3 style="border: 0px; vertical-align: baseline; color: #004e70;">CRO: Tools &amp; Techniques for improving conversion</h3> <p style="border: 0px; vertical-align: baseline;"><strong>Due to popularity of this session, this roundtable is now fully booked. You can add yourself to the <a title="Roundtable waiting list" href="http://www.surveygizmo.com/s3/2557969/Roundtable-Waiting-List-03-02-16">waiting list here</a>, should there be any spaces become available we will be in touch. </strong></p> <p style="border: 0px; vertical-align: baseline;">Exclusively available for Econsultancy Enterprise subscribers, this roundtable gives you the chance to meet with your peers, share best practice and get insight into how they are managing their challenges around Conversion Rate Optimisation.</p> <p>Most ecommerce and digital marketing professionals associate Conversion Rate Optimisation (CRO) with A/B and Multivariate testing. Having robust digital analytics tracking and a flexible testing platform are critical. However, in most cases these are insufficient resulting in CRO failing to deliver on its promise.</p> <h3 style="border: 0px; vertical-align: baseline; color: #004e70;">Agenda</h3> <p><strong>Possible agenda points to be covered in this session:</strong></p> <ul> <li>Explore the tools and techniques required to achieve higher lasting results.</li> <li>How voice of customer and customer experience management tools complement analytics and testing platforms.</li> <li>Discuss the role of usability testing supporting CRO and examine techniques to prioritising the most valuable test hypotheses.</li> </ul> <p style="border: 0px; vertical-align: baseline; color: #004e70;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline; color: #000000;">Please note: If you have registered but can no longer make this session, please <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="mailto:subs.support@econsultancy.com" target="_self">let us know as soon as possible</a> as places are limited and we will be providing catering for each delegate.</strong> </p> <p>Are you a roundtable regular? Our roundtable sessions are now hosted at a new venue - Tenter House in Moorgate, located in the heart of the City of London. </p> tag:econsultancy.com,2008:RoundtableEvent/785 2016-01-08T14:21:11+00:00 2016-01-08T14:21:11+00:00 Mobile Paid Search Econsultancy Training Team <h3 style="border: 0px; vertical-align: baseline; color: #004e70;">Mobile Paid Search</h3> <p style="border: 0px; vertical-align: baseline;"><strong>Exclusively available for Econsultancy Enterprise subscribers</strong>, this roundtable gives you the chance to meet with your peers, share best practice and get insight into how they are managing their challenges around Mobile Paid Search.</p> <h3 style="border: 0px; vertical-align: baseline; color: #004e70;">Agenda</h3> <p>Google announced that for the first time, it was seeing more search activity on mobile than desktop and this is now the case worldwide. From mobile friendly site designs &amp; mobile app deep-linking to semantic search, there are a various new factors for marketers to consider. For brands crafting their marketing strategy for mobile, moving swiftly is crucial to retaining visibility on Google and other search properties.</p> <p style="border: 0px; vertical-align: baseline; color: #004e70;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline; color: #000000;">Please note: If you have registered but can no longer make this session, please <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="mailto:subs.support@econsultancy.com" target="_self">let us know as soon as possible</a> as places are limited and we will be providing catering for each delegate.</strong> </p> <p>Are you a roundtable regular? Our roundtable sessions are now hosted at a new venue - Tenter House in Moorgate, located in the heart of the City of London. </p> tag:econsultancy.com,2008:RoundtableEvent/786 2016-01-08T14:21:04+00:00 2016-01-08T14:21:04+00:00 Voice of Customer Econsultancy Training Team <h3 style="border: 0px; vertical-align: baseline; color: #004e70;">Voice of Customer</h3> <p style="border: 0px; vertical-align: baseline;"><strong>Exclusively available for Econsultancy Enterprise subscribers</strong>, this roundtable gives you the chance to meet with your peers, share best practice and get insight into how they are managing their challenges in particular areas of digital on this topic.</p> <p>The internet has created a massive increase in the volume of customer feedback data. Social media, product reviews, customer ratings, online surveys, net promoter score, all these communication channels mean that companies are increasingly having to make their businesses customer-centric. As marketers now have more data on their customers than ever before, brands and organisations are becoming increasingly focused on listening more intently to customer feedback, and making the customer experience as positive as possible.</p> <h3 style="border: 0px; vertical-align: baseline; color: #004e70;">Agenda</h3> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Possible agenda points to be covered in this session: </strong></p> <ul type="disc"> <li>What does Voice of Consumer (VoC) currently mean to your business, and why is it important?</li> <li>How have you approached implementing VoC programmes and what challenges and barriers has this brought?  </li> <li>What advice would you give to someone embarking on a VoC programme?</li> <li>What benefits have you found your VoC programmes and insights have delivered?</li> <li>How have your VoC programmes helped to deliver better customer experiences?</li> <li>What are the next steps for your business on embarking on a VoC programme?</li> </ul> <p style="border: 0px; vertical-align: baseline; color: #004e70;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline; color: #000000;">Please note: If you have registered but can no longer make this session, please <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="mailto:subs.support@econsultancy.com" target="_self">let us know as soon as possible</a> as places are limited and we will be providing catering for each delegate.</strong> </p> <p>Are you a roundtable regular? Our roundtable sessions are now hosted at a new venue - Tenter House in Moorgate, located in the heart of the City of London. </p> tag:econsultancy.com,2008:WebinarEvent/781 2016-01-06T10:44:02+00:00 2016-01-06T10:44:02+00:00 Paid Search: Trends, Data and Best Practice Econsultancy Training Team <p style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Our February webinar session will look at the latest trends, data and best practice around the world of Paid Search. These insights come from Econsultancy's own latest research along with collated third-party data and statistics.</p> <p>This webinar will be hosted by Senior Research Analyst Seán Donnelly and the author of Econsultancy’s Paid Search Best Practice Guide 2016, Rob Jones. Rob Jones is a Digital Consultant with Romor Digital Consultancy. He will offer expert advice on what is working well and provide best practice examples based on his research and experience. </p><p>The webinar will be followed by Q&amp;A</p> <p><strong>Key points to be covered in this session: </strong></p> <ul> <li>The trends and developments in the paid search market you need to be aware of</li> <li>An overview of best practice to help you improve your performance in paid search</li> <li>Best practice techniques you can apply. </li> </ul> <table cellspacing="0" cellpadding="0" align="left"> <tbody> <tr> <td align="left" valign="top"> </td> </tr> </tbody> </table> tag:econsultancy.com,2008:WebinarEvent/780 2016-01-05T17:01:05+00:00 2016-01-05T17:01:05+00:00 Econsultancy’s Mega Trends 2016 Econsultancy Training Team <p><strong>Open to all Econsultancy users</strong>, Econsultancy’s Mega Trends 2016 webinar, in partnership with Adobe, will highlight the latest trends affecting marketers, and what they regard as the most exciting opportunities for 2016. </p> <p> Drawing on the latest research from Econsultancy and Adobe, Ashley Friedlein’s 2016 Mega Trends and a round up of the developments we’re seeing in the market.</p> <p><strong>This session will cover:</strong></p> <ul> <li> Areas of digital marketers will be experimenting most heavily in the coming year</li> <li>Single most exciting opportunity for 2016</li> <li>Primary ways in which organisations will seek to differentiate themselves</li> <li>Top digital-related priorities for organisations in 2016.</li> </ul> tag:econsultancy.com,2008:WebinarEvent/782 2016-01-05T08:44:43+00:00 2016-01-05T08:44:43+00:00 Digital Trends 2016 (APAC Time Zone) Econsultancy Training Team <p style="border: 0px; vertical-align: baseline;">Get the latest updates on what's trending in the digital space with Econsultancy's Digital Trends 2016 Webinar. This insight comes from Econsultancy's own latest research along with collated third-party data and statistics. A 30 min live webinar followed by Q&amp;A session with Jeff Rajeck, Research Analyst, APAC at Econsultancy.</p> tag:econsultancy.com,2008:WebinarEvent/783 2016-01-05T08:13:04+00:00 2016-01-05T08:13:04+00:00 Paid Search: Trends, Data and Best Practice (APAC Time Zone) Econsultancy Training Team <p>Econsultancy APAC latest Trends Webinar looks at the latest trends, data and best practice within the world of Paid Search. This insight comes from Econsultancy's own latest research along with collated third-party data and statistics.<br><br>The live session will be hosted by Jeff Rajeck, Research Analyst, APAC at Econsultancy. There will be a 15 minute Q&amp;A session after the presentation.</p> tag:econsultancy.com,2008:ConferenceEvent/779 2015-12-30T02:58:43+00:00 2015-12-30T02:58:43+00:00 Customer Centricity Marketing: Engagement & Measuring ROI Econsultancy Training Team <p style="border: 0px; vertical-align: baseline; text-align: justify;">In collaboration with Epsilon, this roundtable session is brought to you by Econsultancy.</p> <p style="border: 0px; vertical-align: baseline;">Epsilon thrives on transforming endless information into effective insights, turning chaos into clarity and transforming the uncertain into palpable results.</p> <p style="border: 0px; vertical-align: baseline;">By attending this <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">roundtable</strong> session, you will not only be able to learn about latest in developments, trends and best practices, but also exchange forward thinking ideas around some of the top-of-mind<strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"> </strong>issues with like minded peers.</p> <p style="border: 0px; vertical-align: baseline;">Attendance is <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">limited to 30 attendees</strong> to ensure maximum interaction and sharing of insights.</p> <h3 style="border: 0px; vertical-align: baseline; color: #004e70;">The Roundtable Format</h3> <p style="border: 0px; vertical-align: baseline;">The roundtable allows you to have in-depth discussion on 2 related topics <strong>"Engagement &amp; Measuring ROI" </strong>and<strong> "How Technology Can Assist you in Digital Transformation"</strong> and also to find out from your peers how they are addressing similar challenges / opportunities.</p> <p style="border: 0px; vertical-align: baseline;">The roundtable is moderated by Econsultancy and delegates propose specific questions or challenges they wish to discuss on that topic in the time available.</p> <p style="border: 0px; vertical-align: baseline;">Led by Econsultancy and Epsilon's cross industry Subject Matter Experts (SMEs), this roundtable session is a 'hands-on' participatory event driven by your priority areas and pain points, enabling you to learn through discussion and debate, gather marketing insights driving effective business decisions, and network with like-minded peers.</p> tag:econsultancy.com,2008:ConferenceEvent/778 2015-12-18T11:33:13+00:00 2015-12-18T11:33:13+00:00 Digital Cream London 2016 Econsultancy Training Team <h3><strong>Registration has now closed for this year's edition of Digital Cream London.  </strong></h3> <p>Now in its 10th year, Digital Cream is an exclusive invitation-only roundtable event for senior client-side marketers in both B2C and B2B sectors. </p> <p>Join hundreds of your peers across various industries to discuss online strategies and pain-points, and compare notes on a range of topics including best practices, ROI, supplier selection and future trends.</p> <p>This is a ‘hands-on’ one-day event where you have a say in the conversation. The more you engage, the more you learn. </p> <p>Plus make invaluable business connections and lay foundations for the future of your company.</p> <p><em>NB At Digital Cream we follow Chatham House Rules. What’s said at Digital Cream stays at Digital Cream.</em></p> <p><strong>Roundtable format</strong></p> <p>The topic-focused roundtable format allows you to discuss a number of subjects that are most relevant to you and to find out from your peers how they are addressing the challenges and opportunities you are also facing. These typically include questions around best practice, measurement, ROI, resourcing, supplier selection, recruitment, business processes, budgeting, trends etc. </p> <p>There are three roundtable sessions of an hour and fifteen minutes each. Each session is moderated by an expert and focuses on the particular challenges or areas of interest nominated by the table's attendees. This level of input ensures you get the maximum from your day.</p> tag:econsultancy.com,2008:ConferenceEvent/777 2015-12-18T07:49:58+00:00 2015-12-18T07:49:58+00:00 The Rise of Customer Experience & Customer Journey: Optimising Engagement Levels for Greater Customer Acquisition & Loyalty (Bangkok) Econsultancy Training Team <p style="border: 0px; vertical-align: baseline; text-align: justify;">In collaboration with IBM Marketing Cloud, this <strong style="font-style: inherit; font-variant: inherit; border: 0px; vertical-align: baseline;">Customer Experience (CX) South-East Asia Series</strong> is brought to you by Econsultancy.</p> <p style="border: 0px; vertical-align: baseline;">A carefully designed buyer journey can lead to an excellent customer experience and help you drive value, reduce cost, and build competitive advantage.</p> <p style="border: 0px; vertical-align: baseline;"><em style="border: 0px; font-weight: inherit; vertical-align: baseline; font-variant: inherit;">"The most important thing today is to think about the customer journey mapping and think about it in structures, and in specific areas and architect all those maybe four or five touch points for digital marketing, product and retention."</em> (Dave Walters, Product Evangelist - IBM Marketing Cloud)</p> <p style="border: 0px; vertical-align: baseline;">By attending this <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">roundtable</strong> session, you will not only be able to learn about latest in developments, trends and best practices, but also exchange forward thinking ideas around some of the top-of-mind<strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"> </strong>issues with like minded peers.</p> <p style="border: 0px; vertical-align: baseline;">Attendance is <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">limited to 30 attendees</strong> to ensure maximum interaction and sharing of insights.</p> <p style="border: 0px; vertical-align: baseline;">As part of the <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">CX Roundtable</strong> series, we are also running sessions in <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"><a href="https://econsultancy.com/events/cx-sea-roundtable-series-manila/" target="_blank">Manila, Philippines (5 April)</a></strong>, <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"><a href="https://econsultancy.com/events/cx-sea-roundtable-series-singapore/" target="_blank">Singapore (7 April)</a></strong>, <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"><a href="https://econsultancy.com/events/cx-sea-roundtable-series-jakarta/" target="_blank">Jakarta, Indonesia (14 April)</a> </strong>and<strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"> <a href="https://econsultancy.com/events/cx-sea-roundtable-series-bangkok/" target="_blank">Bangkok, Thailand (21 April)</a>.</strong></p> <h3 style="border: 0px; vertical-align: baseline; color: #004e70;">The Roundtable Format</h3> <p style="border: 0px; vertical-align: baseline;">The roundtable allows you to discuss a number of related subjects <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">(select 2)</strong> that are most relevant to you and allows you to find out from your peers how they are addressing similar challenges / opportunities.</p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">1. Personalisation</strong></p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">2. Customer Experience Management - Trends, Challenges &amp; Best Practices</strong></p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">3. </strong><strong>Joining Up Online and Offline Channels Data</strong></p> <p style="border: 0px; vertical-align: baseline;">Each roundtable is moderated by Econsultancy and focused on a particular topic with delegates proposing specific questions or challenges they wish to discuss on that topic in the time available.</p> <p style="border: 0px; vertical-align: baseline;">There are 2 roundtable sessions of 60 minutes each, <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">please select 2 most relevant topics when registering.</strong></p> <p style="border: 0px; vertical-align: baseline;">Led by Econsultancy and IBM Marketing Cloud's cross industry subject matter experts, this roundtable session is a 'hands-on' participatory event driven by your priority areas and pain points, enabling you to learn through discussion and debate, gather marketing insights driving effective business decisions, and network with like-minded peers.</p> tag:econsultancy.com,2008:ConferenceEvent/776 2015-12-18T07:42:47+00:00 2015-12-18T07:42:47+00:00 The Rise of Customer Experience & Customer Journey: Optimising Engagement Levels for Greater Customer Acquisition & Loyalty (Jakarta) Econsultancy Training Team <p style="border: 0px; vertical-align: baseline; text-align: justify;">In collaboration with IBM Marketing Cloud, this <strong style="font-style: inherit; font-variant: inherit; border: 0px; vertical-align: baseline;">Customer Experience (CX) South-East Asia Series</strong> is brought to you by Econsultancy.</p> <p style="border: 0px; vertical-align: baseline;">A carefully designed buyer journey can lead to an excellent customer experience and help you drive value, reduce cost, and build competitive advantage.</p> <p style="border: 0px; vertical-align: baseline;"><em style="border: 0px; font-weight: inherit; vertical-align: baseline; font-variant: inherit;">"The most important thing today is to think about the customer journey mapping and think about it in structures, and in specific areas and architect all those maybe four or five touch points for digital marketing, product and retention."</em> (Dave Walters, Product Evangelist - IBM Marketing Cloud)</p> <p style="border: 0px; vertical-align: baseline;">By attending this <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">roundtable</strong> session, you will not only be able to learn about latest in developments, trends and best practices, but also exchange forward thinking ideas around some of the top-of-mind<strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"> </strong>issues with like minded peers.</p> <p style="border: 0px; vertical-align: baseline;">Attendance is <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">limited to 30 attendees</strong> to ensure maximum interaction and sharing of insights.</p> <p style="border: 0px; vertical-align: baseline;">As part of the <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">CX Roundtable</strong> series, we are also running sessions in <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"><a href="https://econsultancy.com/events/cx-sea-roundtable-series-manila/" target="_blank">Manila, Philippines (5 April)</a></strong>, <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"><a href="https://econsultancy.com/events/cx-sea-roundtable-series-singapore/" target="_blank">Singapore (7 April)</a></strong>, <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"><a href="https://econsultancy.com/events/cx-sea-roundtable-series-jakarta/" target="_blank">Jakarta, Indonesia (14 April)</a> </strong>and<strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"> <a href="https://econsultancy.com/events/cx-sea-roundtable-series-bangkok/" target="_blank">Bangkok, Thailand (21 April)</a>.</strong></p> <h3 style="border: 0px; vertical-align: baseline; color: #004e70;">The Roundtable Format</h3> <p style="border: 0px; vertical-align: baseline;">The roundtable allows you to discuss a number of related subjects <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">(select 2)</strong> that are most relevant to you and allows you to find out from your peers how they are addressing similar challenges / opportunities.</p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">1. Personalisation</strong></p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">2. Customer Experience Management - Trends, Challenges &amp; Best Practices</strong></p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">3. </strong><strong>Joining Up Online and Offline Channels Data</strong></p> <p style="border: 0px; vertical-align: baseline;">Each roundtable is moderated by Econsultancy and focused on a particular topic with delegates proposing specific questions or challenges they wish to discuss on that topic in the time available.</p> <p style="border: 0px; vertical-align: baseline;">There are 2 roundtable sessions of 60 minutes each, <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">please select 2 most relevant topics when registering.</strong></p> <p style="border: 0px; vertical-align: baseline;">Led by Econsultancy and IBM Marketing Cloud's cross industry subject matter experts, this roundtable session is a 'hands-on' participatory event driven by your priority areas and pain points, enabling you to learn through discussion and debate, gather marketing insights driving effective business decisions, and network with like-minded peers.</p> tag:econsultancy.com,2008:ConferenceEvent/775 2015-12-18T07:33:16+00:00 2015-12-18T07:33:16+00:00 The Rise of Customer Experience & Customer Journey: Optimising Engagement Levels for Greater Customer Acquisition & Loyalty (Manila) Econsultancy Training Team <p style="border: 0px; vertical-align: baseline; text-align: justify;">In collaboration with IBM Marketing Cloud, this <strong style="font-style: inherit; font-variant: inherit; border: 0px; vertical-align: baseline;">Customer Experience (CX) South-East Asia Series</strong> is brought to you by Econsultancy.</p> <p style="border: 0px; vertical-align: baseline;">A carefully designed buyer journey can lead to an excellent customer experience and help you drive value, reduce cost, and build competitive advantage.</p> <p style="border: 0px; vertical-align: baseline;"><em style="border: 0px; font-weight: inherit; vertical-align: baseline; font-variant: inherit;">"The most important thing today is to think about the customer journey mapping and think about it in structures, and in specific areas and architect all those maybe four or five touch points for digital marketing, product and retention."</em> (Dave Walters, Product Evangelist - IBM Marketing Cloud)</p> <p style="border: 0px; vertical-align: baseline;">By attending this <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">roundtable</strong> session, you will not only be able to learn about latest in developments, trends and best practices, but also exchange forward thinking ideas around some of the top-of-mind<strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"> </strong>issues with like minded peers.</p> <p style="border: 0px; vertical-align: baseline;">Attendance is <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">limited to 30 attendees</strong> to ensure maximum interaction and sharing of insights.</p> <p style="border: 0px; vertical-align: baseline;">As part of the <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">CX Roundtable</strong> series, we are also running sessions in <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"><a href="https://econsultancy.com/events/cx-sea-roundtable-series-manila/" target="_blank">Manila, Philippines (5 April)</a></strong>, <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"><a href="https://econsultancy.com/events/cx-sea-roundtable-series-singapore/" target="_blank">Singapore (7 April)</a></strong>, <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"><a href="https://econsultancy.com/events/cx-sea-roundtable-series-jakarta/" target="_blank">Jakarta, Indonesia (14 April)</a> </strong>and<strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"> <a href="https://econsultancy.com/events/cx-sea-roundtable-series-bangkok/" target="_blank">Bangkok, Thailand (21 April)</a>.</strong></p> <h3 style="border: 0px; vertical-align: baseline; color: #004e70;">The Roundtable Format</h3> <p style="border: 0px; vertical-align: baseline;">The roundtable allows you to discuss a number of related subjects <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">(select 2)</strong> that are most relevant to you and allows you to find out from your peers how they are addressing similar challenges / opportunities.</p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">1. Personalisation</strong></p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">2. Customer Experience Management - Trends, Challenges &amp; Best Practices</strong></p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">3. </strong><strong>Joining Up Online and Offline Channels Data</strong></p> <p style="border: 0px; vertical-align: baseline;">Each roundtable is moderated by Econsultancy and focused on a particular topic with delegates proposing specific questions or challenges they wish to discuss on that topic in the time available.</p> <p style="border: 0px; vertical-align: baseline;">There are 2 roundtable sessions of 60 minutes each, <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">please select 2 most relevant topics when registering.</strong></p> <p style="border: 0px; vertical-align: baseline;">Led by Econsultancy and IBM Marketing Cloud's cross industry subject matter experts, this roundtable session is a 'hands-on' participatory event driven by your priority areas and pain points, enabling you to learn through discussion and debate, gather marketing insights driving effective business decisions, and network with like-minded peers.</p> tag:econsultancy.com,2008:ConferenceEvent/774 2015-12-14T07:37:37+00:00 2015-12-14T07:37:37+00:00 The Rise of Customer Experience & Customer Journey: Optimising Engagement Levels for Greater Customer Acquisition & Loyalty (Singapore) Econsultancy Training Team <p style="border: 0px; vertical-align: baseline; text-align: justify;">In collaboration with IBM Marketing Cloud, this <strong style="font-style: inherit; font-variant: inherit; border: 0px; vertical-align: baseline;">Customer Experience (CX) South-East Asia Series</strong> is brought to you by Econsultancy.</p> <p style="border: 0px; vertical-align: baseline;">A carefully designed buyer journey can lead to an excellent customer experience and help you drive value, reduce cost, and build competitive advantage.</p> <p style="border: 0px; vertical-align: baseline;"><em style="border: 0px; font-weight: inherit; vertical-align: baseline; font-variant: inherit;">"The most important thing today is to think about the customer journey mapping and think about it in structures, and in specific areas and architect all those maybe four or five touch points for digital marketing, product and retention."</em> (Dave Walters, Product Evangelist - IBM Marketing Cloud)</p> <p style="border: 0px; vertical-align: baseline;">By attending this <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">roundtable</strong> session, you will not only be able to learn about latest in developments, trends and best practices, but also exchange forward thinking ideas around some of the top-of-mind<strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"> </strong>issues with like minded peers.</p> <p style="border: 0px; vertical-align: baseline;">Attendance is <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">limited to 30 attendees</strong> to ensure maximum interaction and sharing of insights.</p> <p style="border: 0px; vertical-align: baseline;">As part of the <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">CX Roundtable</strong> series, we are also running sessions in <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"><a href="https://econsultancy.com/events/cx-sea-roundtable-series-manila/" target="_blank">Manila, Philippines (5 April)</a></strong>, <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"><a href="https://econsultancy.com/events/cx-sea-roundtable-series-singapore/" target="_blank">Singapore (7 April)</a></strong>, <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"><a href="https://econsultancy.com/events/cx-sea-roundtable-series-jakarta/" target="_blank">Jakarta, Indonesia (14 April)</a> </strong>and<strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"> <a href="https://econsultancy.com/events/cx-sea-roundtable-series-bangkok/" target="_blank">Bangkok, Thailand (21 April)</a>.</strong></p> <h3 style="border: 0px; vertical-align: baseline; color: #004e70;">The Roundtable Format</h3> <p style="border: 0px; vertical-align: baseline;">The roundtable allows you to discuss a number of related subjects <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">(select 2)</strong> that are most relevant to you and allows you to find out from your peers how they are addressing similar challenges / opportunities.</p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">1. Personalisation</strong></p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">2. Customer Experience Management - Trends, Challenges &amp; Best Practices</strong></p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">3. </strong><strong>Joining Up Online and Offline Channels Data</strong></p> <p style="border: 0px; vertical-align: baseline;">Each roundtable is moderated by Econsultancy and focused on a particular topic with delegates proposing specific questions or challenges they wish to discuss on that topic in the time available.</p> <p style="border: 0px; vertical-align: baseline;">There are 2 roundtable sessions of 60 minutes each, <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">please select 2 most relevant topics when registering.</strong></p> <p style="border: 0px; vertical-align: baseline;">Led by Econsultancy and IBM Marketing Cloud's cross industry subject matter experts, this roundtable session is a 'hands-on' participatory event driven by your priority areas and pain points, enabling you to learn through discussion and debate, gather marketing insights driving effective business decisions, and network with like-minded peers.</p> tag:econsultancy.com,2008:WebinarEvent/773 2015-12-10T11:05:50+00:00 2015-12-10T11:05:50+00:00 The Rise of Marketing Technologists in ANZ Econsultancy Training Team <p>In collaboration with IBM Marketing Cloud, Econsultancy is having a webinar to share the recent report on "The Rise of Marketing Technologists in ANZ". The report looks at the spending trends across a range of marketing technologies and investment priorities. </p> <p>The webinar will highlight the key findings, recent trends and best practice, followed by a 15 minute Q&amp;A session with Jeff Rajeck, Research Analyst, APAC at Econsultancy.</p> tag:econsultancy.com,2008:ConferenceEvent/772 2015-12-09T09:52:05+00:00 2015-12-09T09:52:05+00:00 Creative Programmatic Econsultancy Training Team <p>Creativity and programmatic advertising are far from mutually exclusive. In fact, 47% of agencies, publishers and brands believe programmatic is leading to new forms of creativity and storytelling in advertising.</p> <p>The potential is boundless, yet few companies are set up to truly take advantage.</p> <p>Join Creative Programmatic, a brand new CPD accredited conference from Econsultancy, Marketing Week and Creative Review, to discover how brands and agencies can benefit from delivering a personalised and relevant creative programmatic experience at scale.</p> <p><strong>Be wowed</strong> - by innovative work from creative pioneers <br><strong>Discover the disruptors</strong> – who are the brands and agencies pushing the creative boundaries with programmatic?<br><strong>Challenge</strong> – be part of the roundtable discussion challenging the boundaries of creative programmatic<br><strong>Learn</strong> – how programmatic drives a truly creative branding campaign</p> tag:econsultancy.com,2008:RoundtableEvent/769 2015-12-07T09:55:15+00:00 2015-12-07T09:55:15+00:00 Digital Transformation: Data Integration – transforming insight into innovation Econsultancy Training Team <p><strong>Aimed at those leading transformation initiatives, our <a href="http://econsultancy.com/uk/training/digital-transformation">Digital Transformation</a> roundtable series is designed to give you both insight into the trends and findings from our latest research, and the opportunity to discuss with your peers the issues that you’re facing.</strong></p> <p>In today's highly competitive digital market, how well brands are turning insight into innovation can be a true competitive advantage. Data plays a vital role in the transformation process by not only helping you understand how your customers are behaving but ultimately aiding you in making informed decisions that will shape your transformation roadmap. </p> <h3 style="border: 0px; vertical-align: baseline; color: #004e70;">Agenda</h3> <p><strong>This roundtable will explore:</strong></p> <ul> <li>Multichannel insight and attribution </li> <li>Customer journeys and adapting to real time customer behaviours</li> <li>Data-driven innovation </li> <li>Data storytelling to internal stakeholders to win heart and minds</li> </ul> <p>Attendance is limited to 15 attendees, with discussion chaired and facilited by Econsultancy</p> tag:econsultancy.com,2008:ConferenceEvent/771 2015-11-26T10:45:52+00:00 2015-11-26T10:45:52+00:00 Digital Cream Singapore Econsultancy Training Team <p style="border: 0px; vertical-align: baseline;">Exclusive to 80 senior client side marketers, <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Econsultancy's Digital Cream</strong> is one of the industry's landmark events for marketers to:</p> <ul style="border: 0px; vertical-align: baseline;"> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">convene and network with like-minded peers from different industries</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">exchange experiences</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">compare benchmark efforts</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">explore the latest best practice</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">discuss strategies</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">learn from others who face the same challenges with suppliers, technologies and techniques. </li> </ul> <p style="border: 0px; vertical-align: baseline;">In a personal and confidential setting (It's Chatham House Rules so what's said at Digital Cream, stays at Digital Cream), the roundtable format is a quick and sure-fire way to find out what's worked and what hasn't, an invaluable opportunity to take time out and come back to the office full of ideas.</p> <h3 style="border: 0px; vertical-align: baseline; color: #004e70;">Roundtable Format</h3> <p style="border: 0px; vertical-align: baseline;">There are 8 roundtable topics and each delegate chooses 3 table topics most relevant to you, each session lasting about an hour and fifteen minutes. Each roundtable is independently moderated and focuses on a particular topic discussing challenges or areas of interest nominated by the table's attendees in the time available. This level of input ensures you get the maximum from your day.</p> <p style="border: 0px; vertical-align: baseline;">Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital buyers in the world and runs in London, New York, Melbourne, Sydney, Shanghai, Singapore and Hong Kong.</p> <p style="border: 0px; vertical-align: baseline;"><em style="border: 0px; font-weight: inherit; vertical-align: baseline; font-variant: inherit; color: #222222;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Believe your APAC senior client-side colleagues could benefit from attending Digital Cream? Share the 2016 APAC Digital Cream date with them:</strong></em></p> <ul style="border: 0px; vertical-align: baseline;"> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;"><a href="https://econsultancy.com/events/dcsyd16/" target="_blank">Sydney - 22 September</a></li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;"><a href="https://econsultancy.com/events/dcsg16/" target="_blank">Singapore, 24 November</a></li> </ul> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Attendees pick three tables choices from the following full list of topics offered (extra topics will be removed at a later stage. If there is a topic you'd like to discuss which is not listed here, you can suggest it while registering):</strong> </p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">1. Agile Marketing - Develop a more Responsive &amp; Customer-centric Approach</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">2. Content Marketing Strategy</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">3. Cross Channel Marketing</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">4. Customer Experience Management</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">5. Data Driven Marketing - Making Big Data Actionable</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">6. Digital Transformation - People, Process &amp; Technology</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">7. Ecommerce</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">8. Email Marketing - Trends, Challenges &amp; Best Practices</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">9. Integrated Search (PPC/SEO) - Trends, Challenges &amp; Best Practices</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">10. Joining Up On and Offline Channels Data</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">11. Marketing Attribution Management</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">12. Marketing Automation - Best Practices &amp; Implementation</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">13. Mobile Marketing</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">14. Online Advertising - Re-targeting, Exchanges &amp; Social Advertising</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">15. Real-time Brand Marketing - Using Data &amp; Technology to drive Brand Impact</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">16. Social Media Measurement &amp; Optimisation</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;"><strong>&gt;&gt;</strong> <strong>Read our blog pieces on<br></strong></p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;"><a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://econsultancy.com/blog/67240-the-state-of-marketing-attribution-in-singapore" target="_blank">Singapore's Digital Cream</a> and Sydney's Digital Cream (<a href="https://econsultancy.com/blog/66953-fascinating-takeaways-from-digital-cream-sydney-2015-part-one" target="_blank">Part 1</a> &amp; <a href="https://econsultancy.com/blog/66966-fascinating-takeaways-from-digital-cream-sydney-2015-part-two" target="_blank">Part 2</a>)<br></p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"><strong>&gt;&gt;</strong> <strong>View past Digital Cream event photos (source: facebook page)</strong><br></strong></p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;"><a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://www.facebook.com/media/set/?set=a.10153214103704327.1073741876.90732954326&amp;type=3" target="_blank">Digital Cream Singapore 2015</a>, <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://www.facebook.com/media/set/?set=a.10153124439974327.1073741873.90732954326&amp;type=3" target="_blank">Digital Cream Sydney 2015</a>, <a style="font-style: inherit; font-variant: inherit; font-weight: inherit; border: 0px; vertical-align: baseline; color: #004dcc;" href="https://www.facebook.com/media/set/?set=a.10152276242849327.1073741856.90732954326&amp;type=3" target="_blank">Digital Cream Melbourne 2014</a> and <a style="font-style: inherit; font-variant: inherit; font-weight: inherit; border: 0px; vertical-align: baseline; color: #004dcc;" href="https://www.facebook.com/media/set/?set=a.10152209218799327.1073741854.90732954326&amp;type=3" target="_blank">Digital Cream Hong Kong 2014</a></p> tag:econsultancy.com,2008:ConferenceEvent/770 2015-11-26T10:45:42+00:00 2015-11-26T10:45:42+00:00 Digital Cream Sydney Econsultancy Training Team <p style="border: 0px; vertical-align: baseline;">Exclusive to 80 senior client side marketers, <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Econsultancy's Digital Cream</strong> is one of the industry's landmark events for marketers to:</p> <ul style="border: 0px; vertical-align: baseline;"> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">convene and network with like-minded peers from different industries</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">exchange experiences</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">compare benchmark efforts</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">explore the latest best practice</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">discuss strategies</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">learn from others who face the same challenges with suppliers, technologies and techniques. </li> </ul> <p style="border: 0px; vertical-align: baseline;">In a personal and confidential setting (It's Chatham House Rules so what's said at Digital Cream, stays at Digital Cream), the roundtable format is a quick and sure-fire way to find out what's worked and what hasn't, an invaluable opportunity to take time out and come back to the office full of ideas.</p> <h3 style="border: 0px; vertical-align: baseline; color: #004e70;">Roundtable Format</h3> <p style="border: 0px; vertical-align: baseline;">There are 8 roundtable topics and each delegate chooses 3 table topics most relevant to you, each session lasting about an hour and fifteen minutes. Each roundtable is independently moderated and focuses on a particular topic discussing challenges or areas of interest nominated by the table's attendees in the time available. This level of input ensures you get the maximum from your day.</p> <p style="border: 0px; vertical-align: baseline;">Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital buyers in the world and runs in London, New York, Melbourne, Sydney, Shanghai, Singapore and Hong Kong.</p> <p style="border: 0px; vertical-align: baseline;"><em style="border: 0px; font-weight: inherit; vertical-align: baseline; font-variant: inherit; color: #222222;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Believe your APAC senior client-side colleagues could benefit from attending Digital Cream? Share the 2016 APAC Digital Cream date with them:</strong></em></p> <ul style="border: 0px; vertical-align: baseline;"> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;"><a href="https://econsultancy.com/events/dcsyd16/" target="_blank">Sydney - 22 September</a></li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;"><a href="https://econsultancy.com/events/dcsg16/" target="_blank">Singapore, 24 November</a></li> </ul> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Attendees pick three tables choices from the following full list of topics offered (extra topics will be removed at a later stage. If there is a topic you'd like to discuss which is not listed here, you can suggest it while registering):</strong> </p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">1. Agile Marketing - Develop a more Responsive &amp; Customer-centric Approach</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">2. Content Marketing Strategy</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">3. Cross Channel Marketing</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">4. Customer Experience Management</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">5. Data Driven Marketing - Making Big Data Actionable</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">6. Digital Transformation - People, Process &amp; Technology</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">7. Ecommerce</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">8. Email Marketing - Trends, Challenges &amp; Best Practices</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">9. Integrated Search (PPC/SEO) - Trends, Challenges &amp; Best Practices</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">10. Joining Up On and Offline Channels Data</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">11. Marketing Attribution Management</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">12. Marketing Automation - Best Practices &amp; Implementation</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">13. Mobile Marketing</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">14. Online Advertising - Re-targeting, Exchanges &amp; Social Advertising</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">15. Real-time Brand Marketing - Using Data &amp; Technology to drive Brand Impact</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">16. Social Media Measurement &amp; Optimisation</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;"><strong>&gt;&gt;</strong> <strong>Read our blog pieces on<br></strong></p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;"><a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://econsultancy.com/blog/67240-the-state-of-marketing-attribution-in-singapore" target="_blank">Singapore's Digital Cream</a> and Sydney's Digital Cream (<a href="https://econsultancy.com/blog/66953-fascinating-takeaways-from-digital-cream-sydney-2015-part-one" target="_blank">Part 1</a> &amp; <a href="https://econsultancy.com/blog/66966-fascinating-takeaways-from-digital-cream-sydney-2015-part-two" target="_blank">Part 2</a>)<br></p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"><strong>&gt;&gt;</strong> <strong>View past Digital Cream event photos (source: facebook page)</strong><br></strong></p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;"><a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://www.facebook.com/media/set/?set=a.10153214103704327.1073741876.90732954326&amp;type=3" target="_blank">Digital Cream Singapore 2015</a>, <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://www.facebook.com/media/set/?set=a.10153124439974327.1073741873.90732954326&amp;type=3" target="_blank">Digital Cream Sydney 2015</a>, <a style="font-style: inherit; font-variant: inherit; font-weight: inherit; border: 0px; vertical-align: baseline; color: #004dcc;" href="https://www.facebook.com/media/set/?set=a.10152276242849327.1073741856.90732954326&amp;type=3" target="_blank">Digital Cream Melbourne 2014</a> and <a style="font-style: inherit; font-variant: inherit; font-weight: inherit; border: 0px; vertical-align: baseline; color: #004dcc;" href="https://www.facebook.com/media/set/?set=a.10152209218799327.1073741854.90732954326&amp;type=3" target="_blank">Digital Cream Hong Kong 2014</a><br></p> tag:econsultancy.com,2008:WebinarEvent/768 2015-10-27T12:29:43+00:00 2015-10-27T12:29:43+00:00 Internet of Things and Wearables Econsultancy Training Team <p><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Exclusive to our Enterprise and Small Business subscribers</strong> </p> <p>Our November webinar session will look at the latest trends around the Internet of Things and Wearable Technology, with insight from Econsultancy's own latest research along with collated third-party data and statistics.</p> <p>This webinar will be hosted by senior Econsultancy analyst, Lynette Saunders and Alex Rutherford, Head of Product Innovation at William Hill, who will talk about some of the exciting things that they are doing around wearables and virtual reality.</p> <p><strong>Agenda</strong></p> <p>The number of connected devices is growing rapidly, and the Internet of Things is becoming an integral part of businesses and society as a whole. Gartner predicts there will be 26 billion connected devices by 2020. Cisco says there will be 50 billion, Intel says it will be 200 billion, and the IDC says 212 billion. In any case, these are all really big numbers.</p> <p style="border: 0px; vertical-align: baseline;"><strong>Key points that this session will cover</strong></p> <ul> <li> Trends and market predictions</li> <li>How industries and brands are using internet of things, wearables and virtual reality and how they might fit into your marketing strategy</li> <li>Breadth of opportunities afforded to brands, including revenues, brand extension, customer service and advertising.</li> <li>Important considerations for designing a strategy</li> <li>Success factors to consider</li> </ul> tag:econsultancy.com,2008:WebinarEvent/767 2015-10-06T06:13:34+01:00 2015-10-06T06:13:34+01:00 Internet of Things & Wearables (APAC time zone) Econsultancy Training Team <p>Econsultancy APAC third Trends Webinar looks at the latest trends around the Internet of Things and Wearable Technologies. This insight comes from Econsultancy's own latest research along with collated third-party data and statistics.</p> <p>The live session will be hosted by Jeff Rajeck, Research Analyst, APAC at Econsultancy. There will be a 15 minute Q&amp;A session after the presentation.</p> tag:econsultancy.com,2008:WebinarEvent/766 2015-10-05T04:00:45+01:00 2015-10-05T04:00:45+01:00 Multichannel Marketing: Trends, Data and Best Practice (APAC) Econsultancy Training Team <p>Econsultancy APAC second Trends Webinar looks at the latest trends, data and best practice within the world of multichannel marketing. This insight comes from Econsultancy's own latest research along with collated third-party data and statistics.</p> <p>The live session will be hosted by Jeff Rajeck, Research Analyst, APAC at Econsultancy. There will be a 15 minute Q&amp;A session after the presentation.</p> tag:econsultancy.com,2008:WebinarEvent/765 2015-10-02T04:26:34+01:00 2015-10-02T04:26:34+01:00 Programmatic: Trends, Data and Best Practice (APAC) Econsultancy Training Team <p>Econsultancy APAC first Trends Webinar looks at the latest trends, data and best practice within the world of programmatic. This insight comes from Econsultancy's own latest research along with collated third-party data and statistics.</p> <p>The live session will be hosted by Jeff Rajeck, Research Analyst, APAC at Econsultancy. There will be a 15 minute Q&amp;A session after the presentation.</p> tag:econsultancy.com,2008:RoundtableEvent/764 2015-09-23T10:17:33+01:00 2015-09-23T10:17:33+01:00 Content Strategy Econsultancy Training Team <h3 style="border: 0px; vertical-align: baseline; color: #004e70;">Content Strategy</h3> <h4 style="border: 0px; vertical-align: baseline; color: #004e70;">Due to popularity of this event, this roundtable is now fully booked, to add your name to the waiting list please do so <a style="border-width: 0px 0px 1px; border-bottom-color: #d4e3e5; font-weight: inherit; font-style: inherit; vertical-align: baseline; text-decoration: none; color: #004dcc; font-variant: inherit;" title="Roundtable Waiting list" href="http://surveys.econsultancy.com/go?iv=35e8h4md1jtzb">here</a> </h4> <p>Exclusively available for Econsultancy Enterprise subscribers, these popular sessions give you the chance to meet with your peers, share best practice and get insight into how they are managing their challenges in particular areas of digital.</p> <p><strong>Are you a roundtable regular? Our roundtable sessions are now hosted at a new venue - Tenter House in Moorgate, located in the heart of the City of London. </strong></p> <h3 style="border: 0px; vertical-align: baseline; color: #004e70;">Agenda</h3> <p>Content marketing is often used as a pseudonym for modern day link building, it tends to be kept under the umbrella of organic customer acquisition, as Google prioritises good content within its organic index. In today's landscape, however, all online activity is based around the content that is produced by the brand, therefore a good content strategy should sit in the centre of all online marketing activity, creating brand identity and messaging that is presented to users through different channels. </p> <p>This session will address the purposes of a content strategy and the struggles in the development and implementation of successful content.</p> <p><strong>Possible agenda points to be covered:</strong></p> <ul> <li>Is content strategy just a rebranded SEO strategy, or is it more integral to the organisations online activity - i.e. is it still just all about the links?</li> <li>What is the preferred approach to developing a content strategy, how do you ensure company-wide breadth and involvement.</li> <li>How can you ensure creativity with a content strategy? Particularly when scaling.</li> <li>What are the struggles with managing agencies and 3rd parties and keeping them in tune with the content strategy.</li> <li>What is the preferred measurement for the performance of good content.</li> </ul> <p style="border: 0px; vertical-align: baseline; color: #004e70;"><strong style="color: #000000;">Please note: If you have registered but can no longer make this session, please <a href="mailto:subs.support@econsultancy.com" target="_self">let us know as soon as possible</a> as places are limited and we will be providing catering for each delegate.</strong> </p> tag:econsultancy.com,2008:RoundtableEvent/763 2015-09-23T10:15:39+01:00 2015-09-23T10:15:39+01:00 User Experience and Persuasion Econsultancy Training Team <h3 style="border: 0px; vertical-align: baseline; color: #004e70;">User Experience and Persuasion</h3> <p style="color: #000000;">Exclusively available for Econsultancy Enterprise subscribers, these popular sessions give you the chance to meet with your peers, share best practice and get insight into how they are managing their challenges in particular areas of digital.</p> <p style="color: #000000;"><strong>Are you a roundtable regular? Our roundtable sessions are now hosted at a new venue - Tenter House in Moorgate, located in the heart of the City of London. </strong></p> <h3 style="border: 0px; vertical-align: baseline; color: #004e70;">Agenda</h3> <p>As acquiring traffic becomes more and more expensive, making sure your digital properties are user-friendly is essential. Usability and persuasion techniques are proven to increase e-commerce conversion rates. From search and navigation through to product pages, shopping bag and checkout, this roundtable represents an opportunity for participants to share insights, best practice and discuss trends. Participants will be encouraged to discuss current challenges as well as best practice including designing for mobile and other mobile interfaces.</p> <p style="border: 0px; vertical-align: baseline; color: #004e70;"><strong style="color: #000000;">Please note: If you have registered but can no longer make this session, please <a href="mailto:subs.support@econsultancy.com" target="_self">let us know as soon as possible</a> as places are limited and we will be providing catering for each delegate.</strong> </p> tag:econsultancy.com,2008:RoundtableEvent/762 2015-09-23T10:15:29+01:00 2015-09-23T10:15:29+01:00 Wearable Technologies Econsultancy Training Team <h3 style="border: 0px; vertical-align: baseline; color: #004e70;">Wearable Technologies</h3> <p>Exclusively available for Econsultancy Enterprise subscribers, these popular sessions give you the chance to meet with your peers, share best practice and get insight into how they are managing their challenges in particular areas of digital.</p> <p><strong>Are you a roundtable regular? Our roundtable sessions are now hosted at a new venue - Tenter House in Moorgate, located in the heart of the City of London. </strong></p> <h3 style="border: 0px; vertical-align: baseline; color: #004e70;">Agenda</h3> <p>The agenda for the day is very much driven by those attending - your priority areas and pain points.</p> <p>Potential topics on Wearable Technologies:</p> <ul> <li>Who owns any wearable technology and their experience</li> <li>Understanding wearable technology and how it fits in to such trends as Mobile, ubiquitous computing, the Internet of Things, mobile, cloud computing and Big Data.</li> <li>Growth forecasts for the Wearable Market</li> <li>Oopportunity afforded by wearable technology from brand extension, to content, to advertising</li> <li>How Wearable Tech can generate data and the privacy issues</li> <li>Considerations when contemplating creating a wearable technology including hardware, software, design and manufacturing</li> </ul> <p style="border: 0px; vertical-align: baseline; color: #004e70;"><strong style="color: #000000;">Please note: If you have registered but can no longer make this session, please <a href="mailto:subs.support@econsultancy.com" target="_self">let us know as soon as possible</a> as places are limited and we will be providing catering for each delegate.</strong> </p> tag:econsultancy.com,2008:WebinarEvent/760 2015-08-24T11:57:05+01:00 2015-08-24T11:57:05+01:00 The future of agencies and the customer experience revolution Econsultancy Training Team In the second of our three-webinar series, we will be taking a more detailed look at the brand new research into the Future of Agencies, the subject of a new report by Econsultancy and Adobe. Neil Perkins, lead researcher, will explore just how the customer experience revolution is impacting agencies, including:   How are different types of agencies adapting their capabilities and does that mean that we are witnessing the birth of a new full service operating model?   With digital agencies, consultancies and SIs increasingly developing similar competencies and crossing over in their offerings to clients, who will be the winners?   With new types of client engagements, expanding agency footprints and new models of working, just how can agencies leverage some of these new principles to drive increased value for their clients?  tag:econsultancy.com,2008:ConferenceEvent/759 2015-08-05T16:55:44+01:00 2015-08-05T16:55:44+01:00 Healthcare Marketing Summit Econsultancy Training Team <p style="border: 0px; vertical-align: baseline;">Marketing in the Age of Person-centric Healthcare, brought to you by Ogilvy CommonHealth Worldwide &amp; Econsultancy</p> <p style="border: 0px; vertical-align: baseline;">Healthcare is undergoing a transformation unlike any it’s seen before. Driven by the perfect storm of technology, legislative changes, and patient demands, the healthcare ecosystem of tomorrow will be vastly different from the one we know today. With the advent of person-centric healthcare, payers and providers are no longer the main decision makers.</p> <p style="color: #6b6b6b; border: 0px; vertical-align: baseline;">Join OCHWW &amp; Econsultancy as we bring some of the industry's foremost thought leaders, while together we explore what this transformation means for today's marketer. Knowing the change is happening is not the same as knowing how to meet its challenges, especially as new marketing opportunities sometimes conceal or fail to address concerns.</p> <p style="color: #6b6b6b; border: 0px; vertical-align: baseline;">For more information about the event, please visit: <a style="border: 0px; vertical-align: baseline; color: #004dcc;" href="http://2015summit.ogilvy.com/">http://2015summit.ogilvy.com</a></p> tag:econsultancy.com,2008:ConferenceEvent/757 2015-07-28T09:40:53+01:00 2015-07-28T09:40:53+01:00 Behavioural Marketing: Leveraging the Behaviours of Customers for Optimal Engagement (Melbourne) Econsultancy Training Team <p style="border: 0px; vertical-align: baseline; text-align: justify;">In collaboration with IBM Marketing Cloud, this <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Behavioural Marketing</strong><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"> Australia Series</strong> is brought to you by Econsultancy.</p> <p style="border: 0px; vertical-align: baseline;">Behavioural marketing enables marketers to increase the effectiveness of campaigns by capturing and using data generated by customer activity, such as visit a website or responding to social content.</p> <p style="border: 0px; vertical-align: baseline;"><em style="border: 0px; font-weight: inherit; vertical-align: baseline; font-variant: inherit;">"I like to think of behavioural marketing as 'engagement marketing'. It means meeting consumers on their turf, knowing what they are interested in, what they are going to look at online and being much closer to the customer. It means getting away from 'batch and blast' to one-size-fits-all communication."</em> (Ellen Valentine, Product Evangelist - Marketing, IBM Marketing Cloud)</p> <p style="border: 0px; vertical-align: baseline;">By attending this <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">roundtable</strong> session, you will not only be able to learn about latest in developments, trends and best practices, but also exchange forward thinking ideas around some of the top-of-mind<strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"> </strong>issues with like minded peers.</p> <p style="border: 0px; vertical-align: baseline;">Attendance is <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">limited to 24 - 30 attendees</strong> to ensure maximum interaction and sharing of insights.</p> <p style="border: 0px; vertical-align: baseline;">As part of the <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Behavourial Marketing Roundtable</strong> series, we are also running this session in <a href="https://econsultancy.com/events/behavioural-marketing-leveraging-the-behaviours-of-customers-for-optimal-engagement-sydney/" target="_blank">Sydney, 11 November 2015</a>.</p> <h3 style="border: 0px; vertical-align: baseline; color: #004e70;">The Roundtable Format</h3> <p style="border: 0px; vertical-align: baseline;">The roundtable allows you to discuss a number of related subjects <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">(select 2)</strong> that are most relevant to you and allows you to find out from your peers how they are addressing similar challenges / opportunities.</p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">1. Behavioural Marketing</strong></p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">2. Email Marketing - Trends, Challenges &amp; Best Practices</strong></p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">3. Marketing Automation - Best Practices &amp; Implementation</strong></p> <p style="border: 0px; vertical-align: baseline;">Each roundtable is moderated by Econsultancy and focused on a particular topic with delegates proposing specific questions or challenges they wish to discuss on that topic in the time available.</p> <p style="border: 0px; vertical-align: baseline;">There are 2 roundtable sessions of 60 minutes each, <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">please select 2 most relevant topics when registering.</strong></p> <p style="border: 0px; vertical-align: baseline;">Led by Econsultancy and IBM Marketing Cloud's cross industry subject matter experts, this roundtable session is a 'hands-on' participatory event driven by your priority areas and pain points, enabling you to learn through discussion and debate, gather marketing insights driving effective business decisions, and network with like-minded peers.</p>