An email strategy should cover all aspects of the email programme, including when, where, what and whom to email. Today, however, marketers have an increasingly complex number of points to consider. This chapter covers several developments that marketing teams, even those with long-term, well-defined email strategies, should review to determine whether they are included in […]
Ramon Kania is the CTO of omnichannel messaging solutions company Mitto. In today’s ‘Day in the Life’, Ramon explains what his ‘typical’ day looks like, and gives us an insight into how Mitto is helping companies align with changing consumer expectations around personalised communication. Please describe your job: What do you do? As the Chief […]
At Day Two of the Festival of Marketing: the Bottom Line, Catherine Allan, Associate Director CRM at Babylon Health, laid out the approach that the brand takes to customer engagement, how it is facilitated by collaboration across the organisation, and how messaging across different channels works together to smooth the customer journey.
The theme for Day Two of the Festival of Marketing 2020 is ‘Delivering for Customers’. In the third session of the morning, Nina Bibby, Chief Marketing Officer at O2 delivered an insightful talk about how O2 navigated the coronavirus lockdown while putting the customer and their experience first.
In 2016, global mobile traffic to the web surpassed desktop for the first time.
Artificial intelligence is having a marked impact on the pharma and healthcare industries. From streamlining paperwork to scanning X-Rays – it is slowly transforming the way people are diagnosed and treated.
One area within the industry that has potential to be disrupted by AI is mental health care, specifically with the use of chatbots for therapy and general wellbeing.
Chatbots have been massively hyped up over the past couple of years. Some people have suggested the technology will eradicate the use of apps, while others have claimed they will entirely eliminate customer service jobs.
But what does the average user really think of brand bots?
Remember the days when you used to have conversations on your friends’ Facebook walls? That was back when writing on someone’s ‘wall’ (for anything other than their birthday) was even a thing.
Now, most conversations take place within the walls of dark social.
When Facebook bought the popular messaging service WhatsApp for approximately $20bn in 2014, some observers questioned how Facebook would ever make its money back, let alone profit.
And for good reason: at the time of the acquisition, WhatsApp had a meager $10m in revenue.
Chatbots have gone in and out of favour during the past couple of years. First touted as the ‘next big thing’ for marketing, many brand examples have since died a death due to the tech lacking sophistication or failing to provide any real relevance for consumers.
That being said, the fashion and beauty industries still appear attached to the concept, with many more brands launching AI-powered chatbots in the past year or so.
Christmas is a time for drinking mulled wine, eating mince pies, and panic-buying naff presents for people.
This year, a few retailers are doing their utmost to make the latter experience a little less stressful, by launching their own gift-finding chatbots.