Game mechanics in marketing: How to get yourself heard amid the noise
Leadfamly’s CEO shares some key takeaways from recent research into the impact of game mechanics in marketing.
“A free cup of coffee isn’t going to cut it anymore”: LoyaltyLion CEO on loyalty schemes
Charlie Casey is the co-founder and CEO of Loyalty Lion – a customer loyalty and engagement platform for fast-growth ecommerce merchants. We caught up with him to ask all things ‘loyalty’, such as how ecommerce brands can retain customers post-pandemic, what successful loyalty schemes look like today and why a certain brand has captured his […]
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To drive sales, retailers are changing their brick-and-mortar strategies
In an effort to drive sales this holiday shopping season, major retailers with brick-and-mortar footprints are increasingly altering their offline strategies.
Six examples of Mother’s Day marketing from online retailers
Mother’s Day isn’t just an opportunity for brands to flog flowers or chocolate.
For many online retailers, it’s become yet another chance to go big on marketing creative, encouraging consumers to spend on meaningful gifts of all kinds.
Six examples of Christmas email marketing from fashion retailers
We’re hurtling head first into December now, which means Christmas emails are in full swing.
So, how are fashion brands executing this year?
Five ways luxury brands attempt to increase conversions online
Luxury shopping tends to be more of an understated affair than on the high street.
Instead of persuading customers to buy, some high-end retailers even have a reputation for putting people off.
Black Friday & Cyber Monday 2016 ecommerce stats bonanza
We’ve got an extra treat for you this week, in the form of a blockbuster Black Friday stats special.
Don’t worry, there is also the usual roundup to come, but in the mean time here’s some interesting findings from the biggest shopping event of the year.
The Whisky Exchange increased prices on Black Friday: Did it work?
Putting prices up rather than down might sound like a strange thing for any retailer to do – let alone on Black Friday.
But that’s exactly what spirits retailer, The Whisky Exchange, decided to do for the event this year.
How UK retailers are promoting Black Friday online
Despite recent suggestions that UK retailers consider Black Friday to be unprofitable, many seem to be ramping up efforts this year – even extending the event to an entire two weeks.
Here’s a look at how six UK brands are honing in on bargain-hungry consumers.
Five ways subscription box services can increase customer retention
According to recent research, the average length of time a consumer keeps a subscription service is just 125 days.
With the majority focusing on acquisition instead of retention, this stat is hardly surprising.
How four UK retailers are giving consumers the ‘VIP’ treatment this Christmas
According to new research, millennials are hoping to get more from their Christmas shopping this year than just a sack full of gifts.
Salesforce’s Connected Shopper Report suggests that younger consumers are becoming increasingly demanding, with most now expecting a VIP-like experience both online and in-store.
Reimagining customer loyalty: Why it’s about more than just a store card
There are indications that the level of interest towards brand loyalty remains increasingly strong.
Do a quick search in Google Trends and interest in the topic of ‘customer loyalty’ shows signs of steady growth after the 2008 recession.