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Company / Organization Type Vendor / Technology Supplier
Areas of ExpertiseEmail & eCRM
Industry FocusRetail
Unit A-E, Level 3 South, New England House
United Kingdom


Award-winning Pure (www.pure360.com) is one of the top email and SMS marketing companies in the UK*, Pure provides companies large and small with the technology, know-how and support to run effective email marketing campaigns that have a measurable, positive impact on business. Pure also has a dedicated agency division. This is made up of almost 100 companies, which bring with them global brands including a soft drinks manufacturer, high street banks and an international coffee shop; all of which use PureResponse for their e-marketing campaigns.

Pure’s email platform, PureResponse, was created by marketers for marketers – it’s used in 40 countries by over 1,200 people. PureResponse is now a multi-lingual platform available in French, German and Spanish versions. Combined with central approval and campaign monitoring features, the multi-lingual version will give international marketing operations improved effectiveness and flexibility whilst keeping head offices in control.

PureResponse integrates into a variety of systems, CRMs and software packages used by large companies, and the development team is able to create bespoke technical solutions specific to business needs. Pure also provides SMS services, for brands wanting to incorporate mobile marketing into their campaigns.

Pure counts innocent drinks, Rightmove, Truprint, Hachette Filipacchi, EMAP and the FT among its stable of over 700 clients. Brighton-based Pure also publishes the Email Marketing Manual (www.emailmarketingmanual.com); a best practice web site and newsletter featuring brand case studies.

*Recommended by respected online marketing publisher E-consultancy’s Email Marketing Platform Buyers Guide 2007

Research featuring Pure360

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