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Subscription LevelEnterprise
Company / Organization Type Vendor / Technology Supplier
Areas of ExpertiseMarketing Automation
Industry FocusRetail
Lynton House
7-12 Tavistock Square
United Kingdom
Number of Staff 501-1000
Date Established 1st January 1999


Marketers spend billions on attracting customers and yet more than 70% of first time interactions with a brand are also the last. At SmartFocus, we understand that every customer is on a unique journey. Motivations to try, buy or stay loyal change depending on the individual making the choice. Trusted by over 2500 customers, the SmartFocus Message Cloud sends out 55 billion personalized interactions and 7 million email campaigns annually – the customer has control, but you have the power to influence.

The Message Cloud encompasses everything marketers desire with their digital strategies – enabling them to own every customer moment, with a decisioning engine that creates contextualized messages triggered by customer behavior, not by the marketer's guess.

It allows businesses to eradicate conversion kerbing obstacles, through smart and crowd insights, email, personalization and push messaging across any device – all on one powerful platform. SmartFocus empowers businesses to influence their valuable customer journeys, connecting and engaging with them at every treasured touch point.

At SmartFocus, we created The Message Cloud to redefine context-driven marketing and put an end to marketers asking the common questions, why aren’t our campaigns engaging our customer base? Why is our revenue decreasing when marketing efforts have doubled? Mobile commerce is becoming the norm, how can we keep up?
It’s not your customer’s job to remember you, but it is your obligation and responsibility to ensure they don’t forget you. Using our software will bring customers into contact with your brand, whatever the device, whatever the channel… it’s a personalized and unforgettable experience.

- Forrester Research, Inc. has named the SmartFocus Message Cloud as a Strong Performer among real-time interaction management suites in its inaugural Wave report on the fast growing RTIM market.

Client List

Macy's, Mercedes-Benz, Nestlé, Office Shoes, Sainsbury's, and Speedo

Research featuring SmartFocus

Supplier Showcases SmartFocus has presented at

Events SmartFocus has sponsored

Press Releases from SmartFocus

Blog posts and comments by SmartFocus

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