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Featured Blog article
10 supermarkets with 10 very different email opt-in/opt out strategies
2 days ago

In this post we examine the hotchpotch of opt-in and opt-out methods deployed by the leading supermarkets in the UK and globally used to obtain customer consent to add them to their email marketing lists during registration and checkout.

As retailers reassess their consent strategy, it would be prudent to examine the methods used by competitors, ideally incorporating customer feedback and testing, to adopt the best approach.

Using data to improve your mobile conversion: A simple but effective approach
2 days ago
Should sales be used to measure the ROI of influencer marketing?
2 days ago
Five successful brands on YouTube: From Adidas to Sarson's vinegar
2 days ago
A closer look at WWF’s social strategy
2 days ago
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Featured Research
Travel Internet Statistics Compendium
24 days ago

Econsultancy's Travel Internet Statistics Compendium is a comprehensive collection of the most recent statistics on the online travel market. A huge time-saver for presentations and reports.

Travel - Digital Trends and Developments
11 days ago

Travel - Digital Trends and Developments presentation by Econsultancy distills the most recent third-party data and trends, providing a guide to what's happening now in the sector and what you should be keeping an eye on.

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Upcoming Training
Content Strategy, Editorial Planning & Content Calendars -
London, 26 Jun 2017
Intensive: Mastering Analytics -
London, 27 Jun 2017
Online Copywriting - 2 places left
London, 27 Jun 2017
Fast Track Digital Marketing - 5 places left
London, 27 Jun 2017
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Upcoming Events
Trends Webinar: How Marketers Learn -
, 29 Jun 2017
Content Marketing: Trends, Data and Best Practice -
, 29 Jun 2017
Supercharged: Marketers and Machines -
London, 4 Jul 2017
Digital Shift Q3 -
, 6 Jul 2017
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The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce.
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