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Featured Blog article
Big data: the golden prospect of machine learning on business analytics
1 day ago

The boom in the B2B big data market (from a sub-$100m industry in 2009 to $130bn today) mirrors an enterprise-led scramble to invest in data mining, reminiscent of the California gold rush, accompanied by a similar media buzz.

Three ways marketers improve customer experience from within
about 12 hours ago
How AI is bound to change B2B sales and marketing forever
about 22 hours ago
A day in the life of... marketing manager for a boutique hotels website
1 day ago
What Farfetch's 'Store of the Future' tech says about the state of luxury retail
1 day ago
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A message from our sponsors:
Consumer Trust: Usage & Attitudes Towards User-Generated Visual Content
70% of respondents in the U.S. and 53% in Europe indicate they would be more likely to buy a product after seeing a positive or relatable consumer-generated image of it online. Our global consumer report analyzes survey results for insights like: What, how, and why consumers create, discover, and engage with earned content, why UGC is seen as more trustworthy than other kinds of content, and what effect this has on sales and revenue.
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Digital Jobs
Post Office: Senior Digital Performance Manager
Finalsite UK: Senior Front End Web Developers/Team Leader (HTML5 / CSS / Javascript)
Finalsite UK: Senior Front End Creative Web Designer/Team Leader (Adobe Suite incl. Adobe Photoshop)
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Featured Research
Email Marketing Industry Census 2017
6 days ago

The 11th annual Email Marketing Industry Census, published in partnership with Adestra, takes an in-depth look at email practices being adopted, the resources being dedicated to email and the channel's effectiveness compared to other types of marketing. Personalisation, marketing automation, optimisation for different devices and the future of email are all themes that are revisited in this year's Census, and there are also new questions about the use of metrics, the application of artificial intelligence and the impact of Brexit on how companies are approaching the EU General Data Protection Regulation (GDPR).

Trends Webinar: Innovation - April 2017
12 days ago

Econsultancy's Trends Webinar for April 2017 looks at the latest trends, data and best practice within innovation.

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Upcoming Training
Coding for Non-Technical Professionals -
London, 26 Apr 2017
Mastering Digital Project Management - 5 places left
London, 27 Apr 2017
Psychology for Digital Marketing -
London, 10 May 2017
Usability and User Experience -
London, 11 May 2017
View all Training
Upcoming Events
Mobile: Trends, Data and Best Practice (APAC time zone) -
, 27 Apr 2017
Digital Shift Innovation Webinar Q2 -
, 27 Apr 2017
Digital Therapy Live -
London, 17 May 2017
Creating Compelling Content -
London, 24 May 2017
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The Daily Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce.
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